The Venue Podcast
Search is changing—and fast. With AI-generated answers now appearing at the top of platforms like Google and Bing, venue owners need to start thinking beyond traditional SEO. In this episode of The Venue Podcast, Kinsey Roberts and Lindsay Lucas dig into AI search visibility and what it means for wedding venues moving forward. You’ll learn what AI search actually is, how it’s different from standard search results, and—most importantly—how to position your venue to stay visible and competitive in a changing digital landscape. We cover: 🤖 What AI search results are and how...
info_outlineThe Venue Podcast
Episode Summary: Your Google Business Profile might be one of the most overlooked tools in your venue’s marketing strategy—but it shouldn’t be. In this episode of The Venue Podcast, Kinsey Roberts and Lindsay Lucas break down how wedding venue owners can fully optimize their Google Business Profile to improve visibility, build trust with potential clients, and drive more qualified inquiries. Whether you're just claiming your profile or looking to take it from “meh” to magnetic, this episode walks you through practical steps that will make your venue easier to find and more enticing...
info_outlineThe Venue Podcast
The detailed breakdown of Kinsey's Tech Stack to run her wedding venue, Vista View Events for less than $400/month. Here's the List: Creative & Design Tools Canva Pro - $20/month All social media content (Instagram carousels, Facebook posts, Reels covers) Photo editing and headshot retouching PDF guides and digital products Physical printed materials (thank you cards, planners, branded envelopes) Client Management System Dubsado - $20/month Central CRM for all client relationships Contract and agreement storage Client portal functionality Custom lists and...
info_outlineThe Venue Podcast
In this short and sweet episode, Kinsey Roberts and Lindsay Lucas tackle one of the most frequently asked questions from venue owners: “Should I put my pricing on my website?” We get straight to the point and unpack the pros, cons, and strategic considerations that come with displaying (or not displaying) your pricing online. Whether you're a brand new venue navigating your first inquiries or a seasoned pro refining your booking process, this quick listen will help you make an informed and confident decision. In this episode, we cover: Why there's no one-size-fits-all answer How your...
info_outlineThe Venue Podcast
Every week, another beautiful venue closes its doors within the first few years. The reason? It's the costly mistakes made before ever welcoming the first guest. In this episode, Lindsay pulls back the curtain on the 7 most expensive missteps first-time venue owners make and provide actionable strategies to avoid them. Whether you're in the dreaming phase, applying for funding, ready to sign a lease or even a seasoned venue owner, this episode will save you time, money, and heartache by learning from others' expensive lessons. Key Takeaways 🎯 Market research isn't optional 💰 The MVP...
info_outlineThe Venue Podcast
Feeling like your dream of owning a wedding venue is slipping away? Take a breath — and don’t give up. In this solo episode, Lindsay Lucas, wedding venue consultant, shares a powerful mindset shift that could change everything: You don’t have to build the dream all at once. You just have to start smart. If traditional funding options said "no," it might be time to go back to the drawing board and explore building your venue in phases — a strategic, sustainable approach that reduces financial risk, opens more funding doors, and even comes with added benefits like spreading out tax...
info_outlineThe Venue Podcast
"Bookings are down for this year" - sound familiar? If you've been watching your lead pipeline slow to a trickle while refreshing your inbox hoping for inquiries, this episode is your lifeline. Kinsey and Lindsay are pulling back the curtain on three strategies that are actually working to generate wedding venue leads right now (not the same tired advice you've heard a million times). Grab your notebook (seriously, you'll want to take notes!) as Kinsey breaks down: 📱 Strategy #1: Leverage Social Media Consistently Learn the exact content formula that moves couples through their buyer's...
info_outlineThe Venue Podcast
In this episode Lindsay answers a listener's question, "Should my wedding venue accommodations be in a separate LLC?" If you're running (or planning) a venue with onsite lodging, this episode is a MUST-LISTEN 🎧 Lindsay breaks down exactly why smart venue owners separate their accommodations into their own LLC: Liability protection (because wedding drama ≠ lodging issues) Different insurance needs = different coverage Cleaner financials = better business decisions Exit strategy flexibility (sell one, keep the other!) This listener question came at the perfect time - so many of you are...
info_outlineThe Venue Podcast
In this episode, Kinsey Roberts and Lindsay Lucas break down the key steps for wedding venue owners considering selling their business. With an increase in inquiries about buying and selling venues, they share practical advice based on real experience. Key Takeaways: Get your financials organized first - Buyers want to see actual profit, not just potential. Have your gross and net revenue clearly documented and ready for scrutiny. Prepare for thorough due diligence - Serious buyers will conduct what feels like a "financial cavity search." Be organized with all paperwork, documentation, and...
info_outlineThe Venue Podcast
THIS IS PART TWO OF OUR TWO-PART PODCASTS ALL ABOUT ANSWERING THE QUESTION: How do you make your wedding venue stand out during tours? Are your venue tours not converting the way you'd hoped? You're not alone. Most venue owners focus solely on aesthetics during tours, but the venues consistently booking at premium rates understand something crucial: the tour experience is fundamentally a neurological journey. In this episode, Kinsey and Lindsay break down the three neural systems that factor into venue decision-making and reveal why couples actually make their venue choice within the first...
info_outlineEmbracing Phased Business Growth
In the latest episode of The Venue Podcast, Kinsey Roberts and Lindsay Lucas tackle the complex subject of budgeting for renovations, a crucial aspect of managing a wedding venue.
Lindsay emphasizes the significance of phased development, advising venue owners to break down their vision into manageable, financially viable stages. This approach not only aids in securing funding by reducing the immediate financial burden but also allows for strategic growth and improvement over time.
- Phased Development: Implementing your venue’s vision in stages to manage costs and growth effectively.
- Strategic Improvements: Prioritizing renovations that enhance client experience and, by extension, the venue's appeal.
Learning from Kinsey’s Experience
Kinsey shares her personal journey with venue improvements, highlighting the benefits of cash-based renovations to avoid substantial debts. She regrets not integrating certain necessary improvements, like storage solutions, into the venue's initial financing.
These reflections provide valuable lessons on the importance of foresight in planning and the balance between enhancing client experience and managing financial health.
- Cash-based Renovations: Kinsey’s approach to funding improvements through the venue’s profits, minimizing debt.
- Importance of Foresight: Recognizing the need for essential improvements early to integrate them into initial financing plans.
Deciding on Renovations
When contemplating renovations, Kinsey advises weighing the cost against the potential return on investment (ROI). While some improvements directly impact revenue, others enhance the client experience or operational efficiency.
These decisions require a careful assessment of the venue’s financial status, future booking projections, and the overall impact on the venue's marketability and client satisfaction.
- Assessing ROI: Evaluating the financial and experiential return of proposed improvements.
- Operational Efficiency vs. Client Experience: Balancing renovations that streamline operations with those that directly benefit clients.
Reflections on Prioritization and Regret
Kinsey opens up about her method for prioritizing projects and the learning curve involved in venue management. She underscores the significance of not dwelling on past decisions but learning from them to make informed future choices.
Moreover, setting aside a "fun money" budget for annual improvements allows for continuous enhancement without compromising the venue’s financial stability.
- Prioritizing Projects: Using a systematic approach to determine which renovations to undertake based on their impact and cost.
- Learning from Experience: Kinsey reflects on her journey, stressing the value of learning from past decisions to guide future renovations.