Beyond Technical SEO: Content Strategy for Food Bloggers with Jeff Hawley
Release Date: 04/09/2025
Streamlining Your Photoshoots with Melodee Fiske
The Vine Podcast
In this episode: Ever feel like you're spending way too much time styling and editing your food photos, only to end up with images you aren't thrilled with? Today I'm talking with Melodee Fiske from , and she's completely changing the game when it comes to food photography for bloggers. You'll learn if you're spending too much time editing photos, overthinking your styling and she'll teach you how to shift your mindset from stressful photoshoots to streamlined. If you've been overthinking your food photography or feeling stuck in a rut, this conversation is going to be so helpful...
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3 Branding Mistakes That Are Holding You Back
The Vine Podcast
In this episode: If you feel like you're doing everything right, you're posting consistently, you're optimizing your blog posts for SEO, you're engaging on social media and building your email list, but you're not seeing your brand grow, this episode is for you. The real difference between staying stuck and growth is actually more about your personal brand than it is about your fonts or your colors that you choose. Today we're tackling 3 branding mistakes that are blocking the connections you need to grow. The 3 Mistakes we'll cover in this episode are: Thinking Your Logo IS Your...
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3 Web Design Mistakes That Are Costing You Traffic
The Vine Podcast
In this episode: Here’s the truth nobody talks about: a beautiful website doesn’t automatically equal a successful food blog. In fact, some of the best looking websites I see are making critical mistakes that could be hurting their traffic. Today we’re diving into 3 design mistakes that look harmless but are actually costing you readers and traffic over time. The 3 Mistakes we'll cover in this episode are: Your Homepage Fails the 3-Second Test Your Categories Are Confusing Google (And Your Readers) Your Homepage Is Just a Blog Feed ...
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3 Things To Do With Your Recipe Index
The Vine Podcast
In this episode: When was the last time you actually looked at your recipe index page? If you're like most food bloggers, it's probably been a while – and there's a good chance it's not doing what you think it should be doing. Your recipe index might be one of the most misunderstood pages on your entire website. Many food bloggers treat it like a traditional recipe box, trying to catalog every single recipe they've ever created. But here's the thing: that approach is actually working against you, both for your readers and for Google. If your recipe index feels overwhelming,...
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From Food Blogger to CEO: How to Scale Your Blog Without Losing Yourself with Bjork Ostrom
The Vine Podcast
In this episode: If you have ever felt stuck on the hamster wheel of content creation and struggled to grow your business, you're definitely not alone! Today Bjork Ostrom from and joins me to talk about the transition we all face of going from maker to manager. He shares a delegation framework, how to identify which tasks to never outsource and his approach to getting 1% better every day. Bjork is the chief tech consultant / business advisor / taste tester at Pinch of Yum, the food blog created by his wife, Lindsay. Day-to-day, you’ll mostly see him around Food Blogger Pro, the...
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9 Things I'd Do Differently If I Was Starting A Blog Today
The Vine Podcast
In this episode: Have you ever looked back at your blogging journey and thought, "If only I knew then what I know now"? If you've been blogging for more than a year, you've probably had that exact moment of reflection. The food blogging industry has transformed dramatically over the past decade, and what worked five years ago might not be the best strategy today. Whether you're just starting out or you've been blogging for years, these nine strategies can help you build a more sustainable, profitable, and engaging food blog that truly connects with your audience. Listen along as I...
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Why Your Digital Product Launch Failed (And How to Fix It) with Emily Baksa
The Vine Podcast
In this episode: If you've thought about creating digital products to diversify your revenue streams, you're going to love this week's episode. I'm chatting with Emily Baksa, a food copywriter and content strategist, about creating digital products that diversify your revenue and reconnect you with the creative joy of food blogging. She unpacks a three-part framework that can transform your digital product launches — from creating offers your audience actually wants and building engaged email audiences to implementing marketing that connects rather than sells. Key...
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How Your Website Should Support Your Personal Brand
The Vine Podcast
In this episode: Your personal brand is the only thing truly setting you apart from countless others in your niche. Yet so many food bloggers hide behind their websites, creating a disconnect between who they really are and what their audience experiences online. Today, I'm sharing how to stop hiding and start authentically aligning your website with your personal brand. Today we're talking about how your website should support your - the element that truly sets you apart in a crowded niche of food bloggers. Key Points: What is your personal brand (and why does it matter)?...
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Beyond Technical SEO: Content Strategy for Food Bloggers with Jeff Hawley
The Vine Podcast
In this episode: Are you tired of chasing SEO trends and algorithm updates without seeing sustainable growth? As food bloggers, we often get caught up in technical SEO tweaks and site speed optimizations, but what if there's a more holistic approach that could lead to long-term success? In this insightful conversation with SEO expert Jeff Hawley, we explore why the most successful food bloggers are shifting from purely technical SEO tactics to a more comprehensive content strategy focused on building topical authority and creating a memorable brand. Let's dive into how this approach can...
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Making Data Based Decisions For Your Business
The Vine Podcast
In this episode: Have you ever made an emotional decision that impacted your food blog? It can be so easy to chase the next big thing for your business, but you could find yourself frustrated with the lack of results. In today's episode I'll share how you can shift away from emotion based decision making and focus on making data based decisions that will serve your business and help it grow! If you're tired of feeling like you are spinning your wheels, this episode will help you determine and focus on the things that move the needle forward for your food blog. Key Points: The...
info_outlineIn this episode:
Are you tired of chasing SEO trends and algorithm updates without seeing sustainable growth? As food bloggers, we often get caught up in technical SEO tweaks and site speed optimizations, but what if there's a more holistic approach that could lead to long-term success?
In this insightful conversation with SEO expert Jeff Hawley, we explore why the most successful food bloggers are shifting from purely technical SEO tactics to a more comprehensive content strategy focused on building topical authority and creating a memorable brand. Let's dive into how this approach can transform your blog from just another recipe site to a trusted authority in your niche!
Key Points:
- Why traditional SEO advice falls short for food bloggers
- Building a long-term brand strategy (not just content)
- The 75/25 Rule for Content Planning
- Building topical authority through strategic content
- Balancing new content vs. updating existing posts
- Practical tools for implementing this approach
- Moving Forward: A Balanced Approach to SEO
Related Episodes:
EP 154: 5 Ways to Boost Your SEO This Year
EP 207: SEO Still Matters in 2025 with Carl Ross
Related content:
The Crafted Website Experience
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