153| 10 YouTube Mistakes Creators Over 40 Make (and How to Fix Them)
Release Date: 08/12/2025
171| Why Your YouTube Channel Is Stuck- It’s Not the Algorithm
The Video Strategy Show: YouTube Tips for Creators Over 40, Video Marketing, Video Content Ideas, Camera Confidence, Video Tips
If your YouTube channel feels stuck, it’s easy to blame the algorithm, your thumbnails, or your confidence on camera. But what if none of that is the real issue? In this episode, I share the deeper reason my own channel felt stuck and why it had nothing to do with views or analytics. I take you back to where my story began and explain why knowing your why and your ideal viewer matters more than any strategy. If you’ve been feeling disconnected from your content or questioning your direction, this episode is a reminder of what actually matters and why your channel may not be broken at...
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170| Why Content Creation is So Hard in 2026 and How to Make it Easier
The Video Strategy Show: YouTube Tips for Creators Over 40, Video Marketing, Video Content Ideas, Camera Confidence, Video Tips
If creating content feels harder than it used to, you’re not imagining it. Content creation has gone through 4 clear evolutions. In this episode, I break down the 4 evolutions of content creation and explain why so many creators feel stuck right now. You’ll learn why informational content doesn’t convert like it once did, why entertaining content leads to burnout, why “relatable but safe” storytelling often plateaus, and what the next evolution of online content is about. I also share what I’ve seen firsthand working with creators and business owners over 40, how social media and...
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169| This Makes YouTube Viewers Come Back to Your Channel
The Video Strategy Show: YouTube Tips for Creators Over 40, Video Marketing, Video Content Ideas, Camera Confidence, Video Tips
Have you ever watched someone in your niche rack up YouTube views and comments and thought, Why are people responding to this—but not my videos? In this episode, I’m breaking down the real reason some creators consistently get more engagement- even when their content isn’t any better. You’ll listen in on a coaching call from inside my program Story Driven YouTube, where I walk a client through why her intro sounded “fine,” but not memorable—and how adding specific story details completely changed how her message landed. We’ll talk about: Why YouTube content formulas fall...
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168| Why A.I. Is Making Your YouTube Videos Worse
The Video Strategy Show: YouTube Tips for Creators Over 40, Video Marketing, Video Content Ideas, Camera Confidence, Video Tips
AI is hurting people's retention and views on YouTube. It's changing how creators write, sound, and connect. And it's not good. In this episode, I breakdown five ways A.I. is ruining YouTube videos. Not the A.I. created videos. The ones people create but use A.I. to help them. You'll learn how A.I.-written scripts can turn off your viewer and make you a weak content creator. I'm also showing you how to use A.I. so it helps you save time planning your YouTube videos and stand out in your industry. I'd love to hear what you thought of the episode. Send me a note at And if you'd like to...
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167| What's Actually Working on YouTube Going Into 2026
The Video Strategy Show: YouTube Tips for Creators Over 40, Video Marketing, Video Content Ideas, Camera Confidence, Video Tips
If you’re unsure what to post on YouTube going into 2026, you’re not alone. The platform hasn’t just changed — people’s expectations have changed. In this episode, I’m breaking down what’s actually working on YouTube right now and why the creators seeing growth aren’t chasing trends, viral formats, or flashy editing. They’re creating content that feels relatable, story-driven, and grounded in real life. I’ll walk you through the shift I’m seeing across YouTube, share concrete examples from different niches (including cooking, real estate, and home décor), and explain why...
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166| Why People Aren't Watching Your YouTube Videos
The Video Strategy Show: YouTube Tips for Creators Over 40, Video Marketing, Video Content Ideas, Camera Confidence, Video Tips
Today’s live coaching session is all about fixing the real problem behind low clicks on YouTube — your titles and thumbnails. In this episode, Virginia walks through a student’s video thumbnail, title, and intro script and shows you exactly how to identify why a video isn’t getting clicked… and how to turn it into something your ideal viewer can’t scroll past. You’ll learn: ✨ How to know if your title is confusing your viewer ✨ What makes a thumbnail instantly clickable ✨ The biggest mistakes creators make with messaging ✨ How to craft a title + thumbnail+ intro that work...
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165| Student Spotlight: The Simple YouTube System That Changed Everything for Nikki Cheak
The Video Strategy Show: YouTube Tips for Creators Over 40, Video Marketing, Video Content Ideas, Camera Confidence, Video Tips
Today’s episode is a behind-the-scenes look at how one busy health and wellness coach completely changed her YouTube experience — and her business — with a simple, repeatable system. I’m sitting down with Nikki Cheak, a mom of three who used to feel overwhelmed every time she tried to make a video. She didn’t have extra time, she didn’t have fancy equipment, and honestly? She didn’t have a plan. That all changed when she joined Story Driven YouTube. In this conversation, Nikki breaks down the extremely simple YouTube process she now uses to consistently post videos from home —...
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164| 5 YouTube Mistakes Every Beginner Makes (And What to Do Instead)
The Video Strategy Show: YouTube Tips for Creators Over 40, Video Marketing, Video Content Ideas, Camera Confidence, Video Tips
If you're on YouTube and wondering why your views aren’t growing—or why YouTube still feels overwhelming—this episode will help you finally understand what’s going wrong. Today, I’m breaking down the 5 most common mistakes beginners make on YouTube and what to do instead so you can start seeing real traction, more confident on-camera delivery, and videos that actually attract the right viewers. You’ll hear the exact shifts my students make inside my Story Driven YouTube prgram that help them improve their intros, create a focused content plan, simplify their workflow, and...
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163| How I Plan My Youtube Videos So They Actually Get Views
The Video Strategy Show: YouTube Tips for Creators Over 40, Video Marketing, Video Content Ideas, Camera Confidence, Video Tips
If you’ve ever hit record without a real plan — or spent hours filming only to wonder why your video didn’t perform — this episode is your roadmap. I’m walking you through exactly how I plan my YouTube videos from start to finish so they actually get views and lead to results. You’ll learn how to: Research video topics and keywords that attract your ideal audience Brainstorm clickable YouTube titles and thumbnails before you ever script Outline your video flow — intro, bullet points, and call-to-action Choose where and when to record, edit, and publish for consistency ...
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162| Too Old for YouTube? What My 7 Day Video Challenge Taught Me
The Video Strategy Show: YouTube Tips for Creators Over 40, Video Marketing, Video Content Ideas, Camera Confidence, Video Tips
What happens when you stop overthinking your YouTube content and just start documenting? In this episode, I’m sharing what I learned from challenging myself to post a YouTube Short vlog every day for seven days — the surprises, the struggles, and how it completely changed my creativity. If you’ve ever felt stuck, inconsistent, or afraid to show the “real life” behind your business, this episode will inspire you to start — even when it’s messy. You’ll hear: The truth about what daily vlogging actually teaches you Why perfection kills creativity (and what to do instead) How...
info_outlineIf your YouTube channel isn’t growing as fast as you hoped, it might be because you’re making one of these common YouTube mistakes — and trust me, I’ve made most of them myself. Today, I’m sharing the top 10 mistakes I see creators over 40 making on YouTube, and exactly how to fix them so your next video performs better than your last.
Learn more about my coaching program, This Is YouTube School here.