160| When YouTube Breaks You (and How to Bounce Back)
Release Date: 10/21/2025
165| Student Spotlight: The Simple YouTube System That Changed Everything for Nikki Cheak
The Video Strategy Show: YouTube Tips for Business Owners, Video Marketing, Video Content Ideas, Camera Confidence, Video Tips
Today’s episode is a behind-the-scenes look at how one busy health and wellness coach completely changed her YouTube experience — and her business — with a simple, repeatable system. I’m sitting down with Nikki Cheak, a mom of three who used to feel overwhelmed every time she tried to make a video. She didn’t have extra time, she didn’t have fancy equipment, and honestly? She didn’t have a plan. That all changed when she joined Story Driven YouTube. In this conversation, Nikki breaks down the extremely simple YouTube process she now uses to consistently post videos from home —...
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164| 5 YouTube Mistakes Every Beginner Makes (And What to Do Instead)
The Video Strategy Show: YouTube Tips for Business Owners, Video Marketing, Video Content Ideas, Camera Confidence, Video Tips
If you're on YouTube and wondering why your views aren’t growing—or why YouTube still feels overwhelming—this episode will help you finally understand what’s going wrong. Today, I’m breaking down the 5 most common mistakes beginners make on YouTube and what to do instead so you can start seeing real traction, more confident on-camera delivery, and videos that actually attract the right viewers. You’ll hear the exact shifts my students make inside my Story Driven YouTube prgram that help them improve their intros, create a focused content plan, simplify their workflow, and...
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163| How I Plan My Youtube Videos So They Actually Get Views
The Video Strategy Show: YouTube Tips for Business Owners, Video Marketing, Video Content Ideas, Camera Confidence, Video Tips
If you’ve ever hit record without a real plan — or spent hours filming only to wonder why your video didn’t perform — this episode is your roadmap. I’m walking you through exactly how I plan my YouTube videos from start to finish so they actually get views and lead to results. You’ll learn how to: Research video topics and keywords that attract your ideal audience Brainstorm clickable YouTube titles and thumbnails before you ever script Outline your video flow — intro, bullet points, and call-to-action Choose where and when to record, edit, and publish for consistency ...
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162| Too Old for YouTube? What My 7 Day Video Challenge Taught Me
The Video Strategy Show: YouTube Tips for Business Owners, Video Marketing, Video Content Ideas, Camera Confidence, Video Tips
What happens when you stop overthinking your YouTube content and just start documenting? In this episode, I’m sharing what I learned from challenging myself to post a YouTube Short vlog every day for seven days — the surprises, the struggles, and how it completely changed my creativity. If you’ve ever felt stuck, inconsistent, or afraid to show the “real life” behind your business, this episode will inspire you to start — even when it’s messy. You’ll hear: The truth about what daily vlogging actually teaches you Why perfection kills creativity (and what to do instead) How...
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161| YouTube Vlogging for Beginners: Simple, Real, and Actually Fun
The Video Strategy Show: YouTube Tips for Business Owners, Video Marketing, Video Content Ideas, Camera Confidence, Video Tips
Thinking about vlogging on Youtube but don’t know where to begin? In this episode, Virginia shares The Lazy Way to Vlog — a simple, stress-free approach to YouTube vlogging for beginners. Learn why vlogging helps you connect deeply with your audience, three easy vlog styles you can try (even with just your phone), and how to capture everyday moments that tell a story. Whether you’re a new creator or a business owner who wants to start vlogging on YouTube, this episode will help you get started — no fancy gear or editing required.
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160| When YouTube Breaks You (and How to Bounce Back)
The Video Strategy Show: YouTube Tips for Business Owners, Video Marketing, Video Content Ideas, Camera Confidence, Video Tips
We're getting real today. I’ve been in a creative rut. Not because I’ve lost my passion for YouTube, but because life has been… a lot lately. You know those seasons where you’re juggling your business, your family, your parents, your house — and somehow, in the middle of all that, you’re supposed to be creative? Yeah. That’s where I’ve been. So today I want to talk about how I’m working my way out of this creative fog — what I’m doing differently, the new gear I just bought (and why I felt both excited and guilty about it), and how I’m using my upcoming trip to spark...
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159| Why Real Life Is the New YouTube Strategy ( and 3 Over-50 Creators Prove It)
The Video Strategy Show: YouTube Tips for Business Owners, Video Marketing, Video Content Ideas, Camera Confidence, Video Tips
Some of the fastest-growing YouTube channels right now aren’t using fancy edits, trendy hooks, or viral tricks — they’re growing through real life. In this episode, Virginia breaks down what three creators over 50 are doing right to build loyal, engaged communities without chasing the algorithm. You’ll learn how authenticity, storytelling, and consistency can help you attract the right viewers and grow your channel your way. Whether you’re just starting on YouTube or ready to simplify your strategy, this episode will show you why real connection always outperforms perfect...
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158| 10 Intro Mistakes Killing Your YouTube Views
The Video Strategy Show: YouTube Tips for Business Owners, Video Marketing, Video Content Ideas, Camera Confidence, Video Tips
You know those first ten seconds when you hit record, and you’re like, ‘Do I say hi first? Do I introduce myself? Do I just start teaching?’ — and somehow whatever you pick feels awkward? Yeah… been there. Today we’re talking about 10 intro mistakes that quietly kill your YouTube views — and how to fix them so people actually stay long enough to hear your message. Because those first ten seconds tell your viewer if they can trust you — and if you respect their time. Let’s make sure your intro grabs their attention so they keep watching your video. Learn more about my coaching...
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157| Why Your YouTube Channel Isn’t Getting Clients: 3 Fixable Mistakes
The Video Strategy Show: YouTube Tips for Business Owners, Video Marketing, Video Content Ideas, Camera Confidence, Video Tips
Your YouTube channel is up and running. You’re putting in the work, creating videos filled with value and insight, maybe even seeing views and subscribers climb. But… no clients. No new applications. No sales. And you start wondering- does YouTube even work for business? In this episode, I’m sharing the top 3 mistakes that are blocking your channel from actually bringing in clients—and the simple shifts you can make today to fix them. If you’ve been consistent but still aren’t seeing results, this episode is your blueprint for turning YouTube into a lead-generating,...
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156| Feeling Stuck? Here’s Why a Challenge Might Be Your Breakthrough
The Video Strategy Show: YouTube Tips for Business Owners, Video Marketing, Video Content Ideas, Camera Confidence, Video Tips
Do you feel stuck — circling the same mountain of ideas, waiting for clarity, and never gaining momentum? I’ve been there too. The turning point for me came when I committed to a challenge. What happened next completely changed my YouTube channel, my business, and even the way I think about creating content. In this episode, I’m sharing: My story of posting daily for 21 days (and what it taught me). The surprising ways challenges bring clarity about what you want to talk about and who you’re serving. How consistency sparks creativity and helps you come up with fresh ideas. Why...
info_outlineWe're getting real today.
I’ve been in a creative rut. Not because I’ve lost my passion for YouTube, but because life has been… a lot lately. You know those seasons where you’re juggling your business, your family, your parents, your house — and somehow, in the middle of all that, you’re supposed to be creative? Yeah. That’s where I’ve been.
So today I want to talk about how I’m working my way out of this creative fog — what I’m doing differently, the new gear I just bought (and why I felt both excited and guilty about it), and how I’m using my upcoming trip to spark joy and creativity again.