Business Networking: The Art of Connecting, Learning and Helping
This Old New Business with Jeff Korhan
Release Date: 02/19/2016
Marketing Systems: How Guiding the Customer Journey with Content Works
This Old New Business with Jeff Korhan
John Jantsch is a marketing consultant, speaker and author of Duct Tape Marketing, Duct Tape Selling, The Commitment Engine and The Referral Engine, and also the founder of the . Think of Marketing as Value (Like a Product) Instead of thinking of marketing as something you do for or with your prospective buyer, consider it to be value that is baked into your products and services. Marketing content is the voice that conveys your core message to ideal customers. It guides their experience with your business, holding their attention and earning trust along the way. And that content inspired...
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Audience Engagement: The Content Secret of the Audience of One
This Old New Business with Jeff Korhan
Jerod Morris is VP of Marketing for Rainmaker Digital. Jerod manages the ongoing education at Digital Commerce Institute, which is hosted on the Rainmaker platform. He also hosts The Showrunner, The Digital Entrepreneur, and Assembly Call podcast shows. Trust the Fundamentals of Engagement Early in his career, Jerod Morris found himself selling a product door-to-door. Those one-to-one selling experiences are great teachers. According to Jerod, "You learn to listen, ask a question, and patiently watch and observe to then intelligently respond." The fundamentals of engagement work equally well...
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Owners Mindset: Getting Programmed for Customer Success
This Old New Business with Jeff Korhan
Chris Brogan has worked with some of the biggest brands, like Disney, Microsoft, and Google. He is also the CEO of Owner Media Group, a sought after public speaker, and the New York Times bestselling author of eight books and working on his ninth, How to Win. Brogan provides education and tools to help you make your life and your business thrive, by teaching you which actions will get you what you want. Chris Brogan believes our core duty as owners is to serve. That mindset can belong to the owner of a business or any of its team members that buy into the mission. Here's how he...
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Small Town Marketing: What Businesses Need to Know
This Old New Business with Jeff Korhan
Tom Egelhoff believes the best marketing is happening somewhere every day and all you have to do is find what works and apply that to your market. In addition to being a Vietnam veteran, Tom is also a veteran of 25 companies in 18 industries. His experience includes selling sewer piping, retail furniture, technology, commercial buildings, and being the founder of his own successful marketing agency. He is also a radio talk show host, blogger, podcaster, and and advertising consultant. Tom Egelhoff recommends using social media and the Internet to research successful small town businesses...
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Content Strategy: Takeaways from Social Media Marketing World 2016
This Old New Business with Jeff Korhan
Frank Kenny has twice been a guest on the show. This week he...
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Small Business PR: How to Build Relationships with Journalists
This Old New Business with Jeff Korhan
Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro. ...
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Marketing Systems: How to Take the Actions that Get Results
This Old New Business with Jeff Korhan
David Newman is a nationally-recognized marketing systems expert and author of the Amazon #1 bestseller, Do It! Marketing: 77 Instant-Action Ideas to Boost Sales, Maximize Profits and Crush Your Competition. He runs a marketing and training firm dedicated to helping speakers, authors, consultants, and high-fee experts maximize their influence, impact, and income. ...
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Get Motivated: How to Turn Setbacks into Success
This Old New Business with Jeff Korhan
Dr. Willie Jolley is the host of the #1 motivational radio show on SiriusXM Radio, The Willie Jolley Wealthy Ways Show. He is also a hall of fame speaker and author of a number of bestselling books, including It Only Takes a Minute to Change and A Setback is a Setup for a Comeback. His goal in this show is helping you to get motivated to live better and . ...
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Podcast Guest: How to Be the One That Gets Invited Back
This Old New Business with Jeff Korhan
Mark Sanborn is a hall of fame speaker and author of the international bestseller The Fred Factor: How Passion in Your Work and Life Can Turn the Ordinary into the Extraordinary. His expertise on leadership, team building, and customer service has been shared with thousands of audiences around the world. ...
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Google Analytics: How to Build Better Website Traffic
This Old New Business with Jeff Korhan
Mike Gingerich is President of web agency Digital Hill Multimedia and co-founder of TabSite.com contest app for Facebook. He has a passion for business development, marketing, and travel. ...
info_outlineMichael Goldberg has been teaching the art of business networking and referral marketing at Rutgers University for more than a decade. An amateur boxer, Goldberg uses boxing metaphors to get some of his points across in a memorable way.
He notes that just as in boxing, more and better connections leads to success in business networking. Social media gives everyone the power to make numberless connections, but if there is no personal interaction and exchange of genuine value, successful outcomes are unlikely.
How this works in practice, as you probably know, takes some practice. To learn how a pro makes it sound easy, just listen to the audio.
You can download a free PEEC™ worksheet and learn more about Michael Goldberg and his work as a professional speaker and advisor to financial services firms at KnockOutNetworking.com
For more detailed show notes go to Business Networking: The Art of Connecting, Learning and Helping