The Awareness Advantage--What the Best Leaders See That Others Don’t | Ep. 464 with Jeremy Foster

Woah Nelly, hold onto the straps tightly…this episode is going to blow your doors off. Episode
464 of The IMPACT SHOW is a must-listen for any leader, entrepreneur, coach, or high
performer who wants to grow, lead better, and create real impact in the world today. Today’s
guest is one of the most dynamic and transformational speakers I’ve ever heard…and I’ve
heard a lot. His name is Jeremy Foster.

I first heard Jeremy speak live in early 2025. He was amazing. I invited him to speak at my
Annual Mountain Retreat (Whitefish, MT) in November and he did it again...he hit a grand-slam. I said it then — and I’ll say it again — he’s one of the Top 5 speakers in the world. He spoke for over two hours and had the room completely locked in. People were laughing, high-fivin’, shouting, crying, and most importantly, doing some serious inner work. In this episode, you’re getting a powerful excerpt from that live talk — and I promise it will challenge how you see yourself and how you lead.

Jeremy’s journey is as compelling as his message. From bull-riding cowboy and political
consultant to pastor, leadership coach, to Chief Marketing Officer for John Maxwell’s
organization to now leading his own company, he brings grit, wisdom, humor, depth, and clarity to everything he does. Today, he works closely with CEOs and leadership teams in his FosCo Leadership Company, helping organizations build alignment, culture, and sustainable growth — all rooted in faith and purpose.

In this episode, Jeremy dives into what he calls “The Awareness Advantage” — what the best
leaders see that others don’t. Most leaders think they’re self-aware, but only a small percentage actually are, and that gap is costing teams and organizations more than they realize. This conversation will push you to confront blind spots, examine your patterns, and lead with greater clarity and conviction.

Here’s what you’ll take away in this episode:

• The Real Leadership Gap: Self-Awareness
  Most leaders think they’re self-aware — but research shows only 10–15% actually are.
  That gap? It’s costing you culture, alignment, trust, and results. Jeremy breaks down
  how self-deception, not strategy or talent, is often the real roadblock holding leaders
  and organizations back.
• Sometimes You’re the Solution… and Sometimes You’re the Problem
  One of the most powerful truths in leadership: You can’t fix what you won’t own. Jeremy
  walks us through how elite leaders learn to recognize where they are the bottleneck —
  and how awareness becomes the gateway to growth.
• Patterns & People
  If your business is struggling, it’s rarely the product — and it’s not always the people.
  Jeremy unpacks the big three:
  1. People
  2. Patterns
  3. Resources

And why broken patterns and systems, not “bad hires,” are often the real issue behind
underperformance.

• Values Aren’t Aspirational — They’re Behavioral
  Values aren’t what you say you believe — they’re what your behaviors prove. If your
  values don’t show up in how you schedule, communicate, hire, lead, and live… they’re
  not values — they’re just vision statements.
• Awareness Unlocks Purpose
  Jeremy powerfully connects leadership, mindset, faith, and purpose — reminding us that
  your next breakthrough won’t come from learning more tactics… It will come from
  learning more about you. When awareness increases, alignment follows — and when
  alignment follows, impact explodes.

This episode will stretch you. It will challenge your thinking. And if you’re willing to lean in and
do the work, it can absolutely elevate the way you lead and live. I promise you this — if you
listen with an open heart and an open mind, something will shift.

So do me a favor — don’t half-listen to this one. Or listen to it the first time while you are
walking, working out and doing what you do. But then come back a 2 nd time (yep!) and listen
very closely. Be where your boots are. Take notes. Reflect. Share it with someone on your team
or in your life who needs to hear this message. I know this episode is going to leave some
serious IMPACT on you!!

If this episode hits home, please leave a review and help us spread the impact. And please do
me a favor and do 1 (or all 3) of the following things:
1. Please forward this episode to a friend, colleague, or family member whom it might benefit.
2. If you have a newsletter or put out emails to your Community, please consider putting a link to this episode if it would serve them also.
3. Please screenshot this episode, share it to your IG stories or on your Facebook, and tag me:
IG: @ToddDurkin @JeremyFoster
FB: @ToddDurkinIXP @ImpactXSanDiego
***

 

Would you like to write a book? How about going on a dream ‘writing workshop’ in the
magical land of Ireland?

Well, now you can. My great friend and head-coach of my Coaching programs, Kelli
Watson, is leading a team of people on an amazing excursion to Ireland to help them write
a book. One of the things Kelli does is leads Scriptor Publishing Group as the CEO. One of
her loves is helping people go from DREAM to PUBLISHED. And that’s exactly what she’s
doing here.

To learn more about this incredible trip, go to ScriptorPublishingGroup.com. 

 

****

P.S #2. JOBS AVAILABLE Now at IMPACT-X Performance (SAN DIEGO)!!
(If you apply for any of the positions, please share in the Subject Line what role you are applying to):

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Visit this page to get all the information or to APPLY today… HERE!