Libsyn Directory

S3 Ep1 Norfolk & Suffolk Tourist Attractions - Peter Williamson, DMO Vice Chair

Release Date: 07/07/2021

With Mary Sparrow, co-owner of Hippersons Boatyard

Tourism Business Chat

How does a headteacher at the top of her career come to live and work on the Broads? We find out, as Mary takes us on a journey that ‘cruises’ through a career working with troubled teens, into a battle with cancer, and out into the warmth and wonder of Beccles, a hugely popular part of the Norfolk Broads. After being told that the stress of her job was the likely cause of her cancer returning, Mary and her husband took this as a sign to pack up their London life and pursue their dream, starting a business in boat repairing. Mary was adamant, though, that she didn’t want to work in...

BONUS – Tourism Business Survey insights with Adnams, Banham Zoo and Hippersons Boatyard

Tourism Business Chat

The Tourism Business Survey was relaunched for 2023, after a ‘COVID-19 break’ and the results were announced at a seminar on 25 April to an audience of sector leaders. We recorded the panel discussions hihglights for listeners to enjoy who were unable to attend on the day. You can hear reflections on the results of the survey from the team of experts at Larking Gowen, and commentary from Andy Wood, CEO of Adnams, Claudia Roberts, CEO of Zoological Society of East Anglia which operates Banham Zoo and Africa Alive, and Mary Sparrow, owner of Hippersons Boatyard in Norfolk. Valerie...

Tourism Survey bitesize chat. In tourism, we are storytellers!

Tourism Business Chat

Chris whisked away some leaders in the tourism sector after the Tourism Business Survey seminar on 25 April 2023, and hosted a very special chat. His guests were Oliver Paul, co-owner of Suffolk Food Hall, Tarnia Robertson, a Hospitality Consultant and Business Coach (and former MD of Ufford Park) and Elliott Attew, Manager of Deer’s Glade Caravan and Camping Park. In this bitesize episode, they reflect on the results of the Tourism Business Survey and how the data has reflected concerns and stories around trends and sustainability. They discuss how to make sustainability part of your...

With Asa Morrison, Chief Executive of Visit Great Yarmouth

Tourism Business Chat

What does your mind conjure up when we say Great Yarmouth? Whether we’ve been there or not, we likely all have something come to mind. That’s the power of marketing and positive experiences. Asa Morrison is Chief Executive of Visit Great Yarmouth, a Destination Marketing Organisation (DMO) and tourism business improvement district, of which there are only three in the UK. Asa is passionate about where he lives and works, and his role is to increase support and visitors to Great Yarmouth, in a sustainable and responsible way. He chats to Chris about the issues with the public...

With Park Director and Managing Director of ROARR!, Adam and Martin Goymour

Tourism Business Chat

This week, Chris speaks to two of East Anglia’s big hitters, Park Director of ROARR!, Adam Goymour, and the park’s Managing Director, Martin Goymour. ROARR! is the UK’s biggest dinosaur themed adventure park, beloved by thousands of families, both locally and across the country. This successful father and son team has taken the park to dizzying heights in recent years. They reflect on what prompted their decision to start up what is now one of the UK’s biggest Halloween scare attractions, PrimEVIL! They even discuss their legal battle surrounding a certain famous dinosaur called Dippy!...

S4 Ep1 With Steve Magnall, owner of Two Magpies Group

Tourism Business Chat

Chances are, by now, you’ll have seen Steve’s bakeries on one of your days out, or if you haven’t, you likely will do soon! Steve chats to Chris about how he met the founder of Two Magpies Bakery, Rebecca Bishop, and left the corporate life behind him back in 2018, to help invest and grow the then small bakery into the well-known chain it is today. Steve speaks honestly on the financial situation they found themselves in during lockdown, and what they did to ensure the future of the business, and therefore the mortgages of his team, whom he speaks of with great pride. He elaborates on...

S3 Ep3 Wiveton Hall Farm - Desmond MacCarthy, Owner

Tourism Business Chat

Norfolk is famous for a lot of things, and back in 2015 when the BBC commissioned a behind the scenes reality TV series about life on Wiveton Hall Farm; Normal for Norfolk, Desmond MacCarthy and his infamous eyebrows were added to the list! Chris chats to Desmond about life on and off camera; Desmond’s passion for the environment; and how you pivot a business model from fruit picking and farming, into a successful tourist destination. Desmond highlights the importance of sustainability within the tourism sector, how agricultural firms need to embrace this, and how all those in the sector...

S3 Ep2 Imperial Hotel, Great Yarmouth - Managing Director Nick Mobbs

Tourism Business Chat

Nick oversees the well-known, and well-respected, Imperial Hotel, in Great Yarmouth. In February 2020, the business won the title of ‘Customer at the heart of everything’ at the Norfolk & Suffolk Tourist Attractions awards. No sooner had they got the award on the mantle-piece, COVID-19 hit and Nick reflects on the headless chicken feeling they experienced. As a hotel that could remain open, they found themselves constantly moving goalposts and pivoting at every turn. They were offering rooms to the East Anglia 1 wind farm offshore teams but, whilst servicing key workers, they still...

S3 Ep1 Norfolk & Suffolk Tourist Attractions - Peter Williamson, DMO Vice Chair

Tourism Business Chat

We are back for series three with a bang! There are not many with more experience or passion for the tourism sector than Peter Williamson, former Chair, now Vice Chair of the Destination Marketing Organisation (DMO), Norfolk & Suffolk Tourist Attractions. Peter is the former owner of the hugely popular Merrivale Model Village, but when he sold the village in 2017 retirement didn’t suit him, so he returned to work by launching The Old Penny Arcade. This attraction allowed him to pursue his passion of refurbishing vintage fairground and amusement arcade machines, where families can revel in...

S2 Ep5 Adnams - Karen Hester, Chief Operating Officer

Tourism Business Chat

The series finale is a chat with Karen Hester, Chief Operating Officer of Adnams brewery in Southwold. Karen describes her story as ‘from mop to top’ – starting her career at Adnams as a cleaner, she’s now an award winning, glass ceiling breaking COO. She chats to Chris about all things lockdown, pivoting, the digital revolution, stay-cations, the importance of wellbeing coming out of the pandemic, and much more, but this episode is really about the story of Karen’s personal journey into the world of business, and of her successes along the way. Karen started her career, as a young...

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Peter is the former owner of the hugely popular Merrivale Model Village, but when he sold the village in 2017 retirement didn’t suit him, so he returned to work by launching The Old Penny Arcade. This attraction allowed him to pursue his passion of refurbishing vintage fairground and amusement arcade machines, where families can revel in exchanging their modern money for big old pennies! His love for the leisure sector and the promotion of tourism in East Anglia is infectious, and his insights into the future recovery of businesses in this region make for a must listen.

Peter chats to Chris about how attractions need to invest in order to improve the customer experience, and how that’s not just about plumbing in new toilets! They discuss how investment needs to be made in new experiences, because this is the key to ongoing survival (past the initial excitement of the post-pandemic freedoms).

They chat about the changes COVID-19 brought and sped up, and how they will probably continue into the future. They discuss why businesses should embrace these changes, particularly with remote bookings, and how this will help with day-to-day planning, and potentially make expenditure savings in areas such as staffing.

Peter believes that customers and their expectations have changed and whilst businesses need to meet those expectations, they also need to consider revamping how they provide their service to customers moving forwards e.g. just because you CAN open 7 days a week, doesn’t mean you should.

A theme running through this chat is reinvention, with Peter discussing the need for businesses to look at how they can ‘bring families together’, and how social media will be key for reputations. He reminisces about a time that he managed to turn a complaint at the model village into global PR gold, proving the old adage of ‘sex sells’ really works! This episode is worth a listen for this anecdote alone and is a fantastic example of how to turn a negative into a positive, and the power media can have over your business.

Peter believes that businesses need to embrace the inevitable changes that will come from life after lockdown but harnessing the themes of tradition and nostalgia might still be good for business in the ‘new normal’ tech era, particularly for seaside town attractions.

You can check out the work of Norfolk & Suffolk Tourist Attractions here

Find out more about The Old Penny Arcade here.

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