Ep. 52 - Smith + Stone Founder Hillary Smith: Design Thinking Process for Events

Hillary Smith joined Trade Show Talk to share her experience as a female entrepreneur in the event industry. In 2008, Hillary co-founded Koncept Events, a destination management company (DMC) that was named an INC 5000 Fastest Growing Private Companies in America in both 2018 and 2019. After building a client base that included Fortune 500 & 100 companies like McKinsey & Company, Bank of America, Proctor & Gamble and Nike, she sold the business in 2019 to PRA, a DMC powerhouse that was itself acquired by PE-firm Eagletree Capital in March 2023. She talked about joining the PRA team for five years to establish a centralized function for strategy and creative within the organization’s 250+ people across 29 destinations. In 2023, she struck off on her own again and founded Smith + Stone. Find out why she launched this new creative leadership and consulting business and how she’s empowering organizations through innovative strategic design processes. 

Our guest

Hillary Smith, CMP, CSEP, has a passion and proven track record of leading and cultivating cultures of creative thinkers. She is an award-winning visionary who has mastered the Design Thinking Process, a method of creative problem solving used by megabrands like Starbucks, Amazon and Apple. Smith has more two decades of experience leading strategy in the meetings and events creative space. She is a true disruptor and change agent with the ability to follow through with tactical implementations.

An entrepreneur at heart, Smith co-founded Koncept Events in 2008, a leading destination management company in North America. There, she designed events for many Fortune 500 & 100 companies including McKinsey & Company, Bank of America, Proctor & Gamble, and Nike. Koncept Events was named as one of the INC 5000 Fastest Growing Private Companies in America in both 2018 and 2019.  Around that time, PRA acquired Koncept Events, and Smith was brought on to establish the centralized function of Strategy and Creative within the organization of more than 250 people spanning across 29 destinations. Smith is most proud of the team she assembled and the process, tools and overall methodology that ultimately facilitate a safe space for dreamers, thinkers and doers to make an impact in an industry craving rich human experiences.

In 2023, Hillary founded Smith & Stone Creative Leadership and Consulting, empowering organizations through innovative strategic design processes. Recognized as a 'creative force,' she effortlessly embodies the audience, crafting custom experiential journeys. As an inspiring speaker and coach, she delivers creative engagements and workshops on journey mapping, persona and empathy mapping.

About Smith + Stone · 

Smith has an insatiable hunger for new ideas, and she brings those ideas to life with the precision and exactness of a surgeon by always leading with the “why.” This ensures business strategy and objectives are intentionally and unexpectedly woven into the events she designs. With boundless curiosity and as a true ambassador of the creative process, Smith continues to innovate alongside her team and clients as the Founder of Smith & Stone Creative Leadership & Consulting. Follow the company page on LinkedIn or Instagram @smithandstonecreative

Podcast Host: Danica Tormohlen

An award-winning journalist who has covered the trade show industry since 1994, Danica Tormohlen is VP of Content for Informa Connect. In her role, she oversees editorial for Trade Show News Network, Corporate Event News and Exhibit News Now. These leading media brands publish websites, newsletters, social media channels, video, podcasts and online and in-person programming for the trade show, corporate event and exhibition industries.

Tormohlen currently serves as a board member for Women in Exhibitions Network North America chapter. She has been a speaker and moderator at major industry events, including the TSNN Awards, IMEX, IAEE, SISO, UFI, ESCA and Large Show Roundtable — to name a few.

 

Thank you to our sponsor! 

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