Ep. 58 — Experience & Exhibit Builder Perspective: CREW XP President & CEO Chris Griffin Talks Advocacy, Ownership & Association Leadership

In this episode of Trade Show Talk, host Danica welcomed Chris Griffin, President and CEO of CREW XP, a company that has been providing trade show labor and event services since 1994. He shared his career journey—starting from his first job at Putnam Investments in college to becoming a sales executive at Skyline in Dallas and eventually a business owner. He talked about his company's specialization in turnkey exhibit solutions for other exhibit houses and experiential agencies, highlighting their operations in Orlando, Fla., and Las Vegas. Discussion topics included the industry's response to the pandemic, challenges with labor and cost, visa delays affecting international participation, and the importance of choosing the right business focus. Finally, he offered advice for first-time entrepreneurs, based on his 20+ years of experience as a business owner.  

Join Griffin at the Randy Smith Memorial Golf Classic on Sept. 26 at Chateau Elan in Braselton, GA. The golf tournament is a fundraiser to help families in the exhibition industry who have suffered severe tragedies or face insurmountable medical expenses. Since its inception in 1995, the Randy Smith Memorial Golf Classics have provided more than $2 million in assistance to more than 170 trade show families. Donate here or apply for assistance here. 

Our guest: Chris Griffin, President and CEO, CREW XP 

Chris Griffin is the President and CEO of CREW XP, a provider of turnkey exhibit solutions and logistical support. With more than 25 years in the trade show and experiential marketing industry, Griffin is a distinguished leader and advocate. He has authored numerous online and instructor-led courses, training thousands of industry professionals. He has served for a decade on the board of the Exhibitor Appointed Contractors Association (EACA), including two years as President, and currently holds positions on the Board of Directors for the Experiential Designers and Producers Association (EDPA) and as Secretary/Treasurer of the Exhibitions and Conferences Alliance (ECA). 

A respected industry advocate on Capitol Hill, Griffin is also an active trainer and lecturer, teaching trade show courses at the University of Central Florida and advising the Orange County Convention Center’s Intern Training Program. Under his leadership, CREW XP continues to excel in providing innovative solutions across major event cities in the U.S., with fabrication facilities in Las Vegas and Orlando, Fla. 

Griffin is also the host the Experience Builders Podcast, featuring interviews on business fundamentals that help experiential agencies and exhibitors. 

Connect with him on LinkedIn here. 

Podcast Host: Danica Tormohlen 

An award-winning journalist who has covered the trade show industry since 1994, Danica Tormohlen is VP of Group Content, Meetings, Sports, Travel for Informa Connect. In her role, she oversees content for Trade Show News Network, Corporate Event News, MeetingsNet, BizBash and Connect's portfolio of in-person events. These leading media brands publish websites, newsletters, social media channels, video, podcasts and online and in-person programming for the trade show, corporate event, association meeting, experiential marketing and exhibition industries. 

Tormohlen currently serves as president of the Women in Exhibitions Network North America chapter. She has been a speaker and moderator at major industry events, including the TSNN Awards, IMEX, IAEE, SISO, UFI, ESCA, DI and Large Show Roundtable — to name a few. 

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