Ep. 61--Navigating the Future: A Conversation with UFI CEO & Managing Director Chris Skeith

In this episode of Trade Show Talk, host Danica Tormohlen interviews Chris Skeith, CEO and Managing Director of UFI, the Global Association of the Exhibition Industry, who started in this role in January 2025I. Skeith shares insights about his career path, including his tenure at the Association of Event Organizers UK, and discusses his new role at UFI, aiming for evolution and not revolution. The conversation highlights his top priorities in his first 100 days, focusing on member needs and improving the organization's functionality. They delve into global trends affecting the events industry, such as talent acquisition, sustainability, and the growing role of AI. The episode also covers UFI's 100th-anniversary celebrations and their significant events scheduled for 2025. Skeith shares his optimism about the future of face-to-face events and provides a glimpse into his personal experiences, including receiving an Officer of the Most Excellent Order of the British Empire (OBE) for his services to the industry during COVID-19. 

Our guest

Chris Skeith, who has served in the exhibition industry for more than 30 years, is Managing Director & CEO of UFI, The Global Association for the Exhibition Industry, which represents more than 900 organizations in more than 90 countries who build, maintain, and support the world’s market places: trade show organisers, venue owners and operators, service providers, and national, as well as international associations, of our industry. 

Skeith has built a career in the not-for-profit sector, starting his exhibition career in media auditing at the Audit Bureau of Circulations, where he later led on the development of their auditing products for the event sector. 

In 2006, Skeith started working in the associations sector in the UK, merging two event associations in the service supplier sector to form ESSA (Event Supplier & Services Association). In 2010, he also became Director of ESSA’s sister association, AEV (Association of Event Venues). In 2014, he took the role of CEO of their sister association, AEO (Association of Event Organisers), which represents UK-based organisers who operate worldwide. 

During this time, AEO created groups and events which connected the community which grew to over 100 members via special interest groups, and class leading events. He also held several voluntary positions to help raise the profile of the sector to Government and regulators, including Chair of the UK Government’s Events Industry Board for the Department of Culture Media and Sport, member of the Department for Business and Trades Professional Business Services Committee, and Chair of UKEVENTS a partnership of all leading associations in the UK event industry. He has previously served as an UFI Board Member and chair of their associations committee. 

In the Queen’s Birthday Honours List 2021, he was awarded an OBE by Her Majesty the Queen, for services to the Events Industry. 

Podcast Host: Danica Tormohlen

An award-winning journalist who has covered the trade show industry since 1994, Danica Tormohlen is VP of Group Content, Meetings, Sports, Travel for Informa Connect. In her role, she oversees content for Trade Show News Network, Corporate Event News, BizBash and Connect's portfolio of in-person events. These leading media brands publish websites, newsletters, social media channels, video, podcasts and online and in-person programming for the trade show, corporate event, association meeting, experiential marketing and exhibition industries. 

Tormohlen currently serves as president of the Women in Exhibitions Network North America chapter. She has been a speaker and moderator at major industry events, including the TSNN Awards, IMEX, IAEE, SISO, UFI, ESCA, DI and Large Show Roundtable — to name a few.