Episode 90: Leela Srinivasan on Parity, the Fight for Women's Sports Equity and the Economic Realities of Women Athletes
Release Date: 12/31/2024
Trail Society
In this electric post-race episode of Trail Society, Corrine Malcolm sits down with co-host and freshly minted Western States Top Ten finisher Keely Henninger to relive the highs, lows, and hard-earned triumphs of this year’s race. Keely reflects on her fourth go at WSER, this time arriving with a deeply personal approach, hard-won confidence, and zero obligations to perform for a brand—just herself. From a ferocious women’s field to a historic showing by international athletes, Corrine and Keely break down everything that made this year's race unforgettable, including the dramatic chase...
info_outlineTrail Society
In this episode, ultrarunner, OB/GYN board certified physician, and mom of two Lauren Puretz, DO, returns to the podcast to dive deep into women’s health with a focus on athletes navigating fertility, pregnancy, and postpartum. Lauren discusses complex reproductive health conditions like PCOS and endometriosis, especially how they present uniquely in athletic populations. She emphasizes the importance of proper diagnosis, individualization of treatment, and how these conditions can affect energy levels and performance. She offers practical advice for athletes with insulin resistance and...
info_outlineTrail Society
In Episode 101 of Trail Society, OB/GYN, ultrarunner, and mom of two Dr. Lauren Puretz joins Corrine, Keely, and Hillary for a candid and insightful conversation about puberty, birth control, and fertility in female athletes. Drawing from both her medical practice and personal experience as an elite endurance athlete, Dr. Puretz breaks down complex topics like energy availability, menstrual health, and hormonal birth control, offering practical advice for athletes navigating these issues. The discussion highlights how puberty and menstruation are affected by training load, the importance of...
info_outlineTrail Society
Welcome to Episode 100 of Trail Society! We could not have made it to 100 episodes without all of your support! In this special AMA-style celebration, Corrine Malcolm, Keely Henninger, and Hillary Allen are back at it—fielding your most thoughtful, hilarious, and heartfelt questions. From Tiger Claw race recaps (hello Big Cat challenge!) to recovery updates and favorite gear drops (psst... the new rabbit Venture shorts are awesome), this episode is packed with stories, reflections, and realness. We’re diving deep into what we’ve learned from each other—and from you—over 100...
info_outlineTrail Society
In this milestone 99th episode of Trail Society, we go all-in on Keely Henninger’s third-place finish at the Canyons 100K, earning her a coveted Golden Ticket to Western States. Keely walks us through her decision to return to Western States, how she managed training on reduced mileage while in med school, and the strategies she used to stay consistent under immense pressure. We dig into the physiology, planning, and mindset shifts that made this comeback possible—including how stepping away from sponsorship has reshaped her relationship with competition. Listeners will get detailed...
info_outlineTrail Society
In Episode 98 of Trail Society, Corrine, Keely, and Hillary recap a big weekend at the Gorge Waterfalls races, touching on standout performances, course records, and the ongoing shift toward spring in the Pacific Northwest. Hillary shares a candid update about choosing to skip a race for safety reasons, tying back to last week’s episode on trail harassment. The team also celebrates Abby Hall’s last-minute golden ticket to Western States, and they highlight key results from Desert Rats, Mad City, and Lake Sonoma. The main interview features Sports Dietitian Claire Shorenstein, who breaks...
info_outlineTrail Society
In Episode 97 of Trail Society, hosts Corrine Malcolm, Keely Henninger, and Hillary Allen dive into a wide range of topics, including the latest news in the world of sports and personal updates from their busy lives. They cover the historic election of Kirsty Coventry as the first female president of the International Olympic Committee, along with the growing momentum of women’s basketball, highlighted by record-breaking viewership during March Madness. The episode also touches on the latest developments in sports science, including intriguing research about the impact of marathons on brain...
info_outlineTrail Society
In this exciting episode of Trail Society, hosts Corrine Malcolm, Keely Henninger, and Hillary Allen dive into a diverse mix of topics ranging from science news to runner safety. The episode kicks off with a reflection on Women’s History Month and International Women’s Day, followed by a discussion on recent sports science advancements, including a groundbreaking study on the possibility of female athletes breaking the 4-minute mile barrier. The trio explores a new study modeling how drafting could potentially help elite female runners like Faith Kipyegon achieve that incredible...
info_outlineTrail Society
In episode 95 of Trail Society, hosts Corrine Malcolm, Keely Henninger, and Hillary Allen sit down with two standout researchers from Stanford University—Dr. Morgan Smith and Naiomi Hunter—for an insightful conversation about the intersection of women's health, athletic performance, and wearable technology. Dr. Smith, a sport scientist, coach, and postdoctoral fellow with the Wu Tsai Human Performance Alliance at Stanford, is passionate about how physiology and metabolism influence performance, especially for women in sport. Her research is grounded in the real world, as she also coaches...
info_outlineTrail Society
Join hosts Corrine Malcolm and Hillary Allen as they recap their experience at the Tarawera Ultramarathon in New Zealand. They discuss the challenges of balancing different training demands, listening to their bodies, and not letting one race result define them. The conversation includes reflections on training blocks, race outcomes, and personal experiences, highlighting the importance of goal alignment and processing setbacks. They also dive into the importance of teamwork in addressing mistakes, as well as the highs and lows of race day, from the weather to the wildlife. They share insights...
info_outlineIn Episode 90 of Trail Society, we sit down with Leela Srinivasan, the CEO of Parity Now, a pioneering platform that aims to close the gender income and opportunity gap in professional sports. Parity, founded in 2020, works with over 1,000 women athletes across 80+ sports, from archery to weightlifting, empowering athletes through impactful brand partnerships. Leela, a runner, mother, and passionate advocate for women's sports, brings her unique perspective to the conversation, exploring how her platform is reshaping the future of women's athletics. Her leadership at Parity is focused on tackling the financial inequities faced by female athletes, with an emphasis on securing meaningful sponsorships and creating long-term opportunities for women in sports.
A key highlight of this episode is the release of Parity's groundbreaking research, "Beyond the Game: Exposing The Economic Realities of Professional Women Athletes". The study sheds light on the harsh financial realities faced by many female athletes, with findings such as 50% reporting a negative or zero net income, and 74% working another job to make ends meet. Leela discusses the contrast between the booming investment in women’s sports leagues, like the NWSL and WNBA, and the ongoing struggles for athletes themselves. Despite these challenges, the research also highlights the potential for growth in women’s sports, with consumers increasingly backing brands that support female athletes. Leela’s insights into the disparity between league success and individual athlete earnings offer a sobering look at the financial landscape, while also providing a call to action for brands and fans to invest in women’s sports to create lasting change.
Follow Leela on LinkedIn: https://www.linkedin.com/in/leelasrinivasan/
Learn more or partner with Parity Now: https://paritynow.co/
Parity Report: https://20518965.fs1.hubspotusercontent-na1.net/hubfs/20518965/Parity%20Athlete%20Survey%20Report_Dec2024.pdf
Sponsors:
This episode is brought to you by Freetrail @runfreetrail
www.freetrail.com - subscribe and JOIN US IN SLACK
&
Our Title Sponsor is The Feed!!! Follow the link to get $20 to spend every quarter ($80 every year!): https://thefeed.com/trailsociety + a cool Trail Society water bottle!
Keep sliding into our DMs with your messages, they mean so much to us! @trail.society
Study participants needed for NSAID use in ultra endurance https://app.onlinesurveys.jisc.ac.uk/s/ljmu/nsaid-use-in-ultra-running?fbclid=PAY2xjawGrFxRleHRuA2FlbQIxMQABpvuapRmCwZbGr1EUWHfwFKESpScIckcrKajtfiwy76m7LfUWDQh9r-lFBA_aem_Vvg3cX6CUqqjF0uPWb2JbQ
Citations:
Díaz‐Lara, Javier, et al. “Delaying Post‐Exercise Carbohydrate Intake Impairs Next‐Day Exercise Capacity but Not Muscle Glycogen or Molecular Responses.” Acta Physiologica, 12 Sept. 2024, https://doi.org/10.1111/apha.14215.