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Podcast 041 - Influencer Integrity

Travel Tales From Beyond The Brochure

Release Date: 05/27/2021

Travel Blogging – Politics, Aesthetics, and Social Culture show art Travel Blogging – Politics, Aesthetics, and Social Culture

Travel Tales From Beyond The Brochure

Hello :) Here's another episode where I run with three ideas and make a small to-microphone editorial. This one's all about Travel Blogging - the ethics, aesthetics, and social culture of it. It was inspired partly by a trip to WTM London, and partly by a post on Instagram. Topics discussed in this episode are: Part One: The Politics of Travel Blogging * The layout of WTM * The stalls that went big ... * ... the stalls that went small, or not at all * Can we be ethical and still speak to certain tourist boards ... * ... and does anyone really care if we are or not? Part Two: The Aesthetics of...

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Caribbean on a Budget Part Two show art Caribbean on a Budget Part Two

Travel Tales From Beyond The Brochure

Hello :) Back in June 2025 I travelled to the Caribbean for the first time, along with my regular travel companion Laura. Now, one might ask, why is a non-swimming easily-bored less-than-aesthetic enby with Celtic skin (and all the sun resistance *that* doesn't entail) spending two weeks in the Caribbean? Wasn't four days in Maldives enough to satisfy the tropical beach itch? Well, apparently not. Apart from getting to 100 Countries in 50 Years, we were interested to see if it were even possible to travel independently, slowly, and locally, through the region they way most holidaymakers don't....

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Caribbean on a Budget Part One show art Caribbean on a Budget Part One

Travel Tales From Beyond The Brochure

Hello :) Back in June 2025 I travelled to the Caribbean for the first time, along with my regular travel companion Laura. Now, one might ask, why is a non-swimming easily-bored less-than-aesthetic enby with Celtic skin (and all the sun resistance *that* doesn't entail) spending two weeks in the Caribbean? Wasn't four days in Maldives enough to satisfy the tropical beach itch? Well, apparently not. Apart from getting to 100 Countries in 50 Years, we were interested to see if it were even possible to travel independently, slowly, and locally, through the region they way most holidaymakers don't....

info_outline
100 Countries In 50 Years show art 100 Countries In 50 Years

Travel Tales From Beyond The Brochure

Hello :) So, in August I hit both my 100th country and my 50th birthday - I arrived in Norway with three days to spare. Given these two momentous milestones, I figured it made sense to do a podcast that covered, well, at least my country count. We don't need to talk about my ever-advancing age. I had originally planned to do a pod looking at each of my countries by first visit, and a brief synopsis of how I felt on that first visit. But then I realised that would take quite a long time, would feel a tad repetitive, and would get quite boring really. So instead I got my friend V to ask me...

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Five Days In South India show art Five Days In South India

Travel Tales From Beyond The Brochure

Hello :) Laura has been bugging me to talk about our trip to India earlier this year for a while, and because Past Me was always intending to pod it, they did travel diary voice recordings on a near-daily basis to provide a basic framework, or in fact to just use as the pod. Anyway, the trip was across a little of Southern India, starting in Kochi and taking in the Kerala Backwaters, an overnight train, and the two temple-centric cities of Madurai and Thanjavur. This had us visiting the states of Kerala and Tamil Nadu. Due to the nature of the recordings, quality cannot be guaranteed to be...

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Do You Remember The First Time? show art Do You Remember The First Time?

Travel Tales From Beyond The Brochure

Hello :) This episode is the first example of something new I'm going to develop - storytelling vignettes. Three or four little pieces, connected only by the vaguest of theme, telling little stories about my travel past that are too short for a full episode. Over time I hope they'll develop and become much more 'storylike' rather than what feel like 5-10 minute podcast extracts. The three vignettes this time are: * My first international backpacking adventure (1994) * My first backpacker hostel experience (2012 or maybe not) * My first flight (1986) . As always, if you have anything to say...

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How Not To Run An UltraMarathon show art How Not To Run An UltraMarathon

Travel Tales From Beyond The Brochure

Hello :) This episode (a bit delayed) is all about the Ultramarathon I entered and attempted in May 2025. It is, very much, an example of 'I do these things so you don't have to'. Topics discussed in this episode are: * Why I thought about doing an Ultra-Marathon * What *is* an ultra-marathon anyway? * How I trained for my ultra, and how you *should* train for an ultra * Obligatory kit to take on an ultra, and why you need it * How I felt running the first half of the ultra * () * How I felt running the second half of the ultra * How I physically felt having finished the ultra * Food and...

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"Tourist or Traveller": a chat with Amanda Kendle

Travel Tales From Beyond The Brochure

Hello :) A month or so ago, Amanda Kendle had a natter with me, so she could make an episode of her Thoughtful Travel Podcast. Now that's gone live, I'm using the same interview to make my own version. We chatted for about 100 minutes in total - both our episodes are edited highlights! The discussion we had was a general one around travel, framed by a Buzzfeed quiz she found online. Because we're both Gen-X and still surf the web like it's 2007. But we used the questions to delve (a great word, sadly much maligned) deeper into the subjects raised. Topics discussed in this episode are: *...

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Comfort Zones, or: Comfort Zones, or: "Their 'Nope' Might Be Your Tuesday"

Travel Tales From Beyond The Brochure

Hello :) So, this podcast is all about comfort zones, primarily but not exclusively, in travel. I look at what they are, why people stay in them, how you can break them comfortably, and talk about times I've broken my own comfort zones, with both good and bad outcomes. Because that's what makes good travel experiences, right? Topics discussed in this episode are: * The British Guild of Travel Writers AGM * Standing on a stage, barefoot and vulnerable, reading teenage diaries * What is a comfort zone? * Language and culture are comfort zones to many * Personal Identity * Don't you just love...

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Maldives on a Budget show art Maldives on a Budget

Travel Tales From Beyond The Brochure

Hello :) In March 2025, me and my travel buddy Laura surprisingly went to Maldives for four nights. Given I'm a budget backpacker who can't swim and gets bored easily, we figured it would make a great concept for a podcast. Very few people think of Maldives as a budget backpacker destination, and we thought we'd talk about how we managed to visit without spending the world. Topics discussed in this episode are: * Why on earth would I go to Maldives * Maldives is small, flat, hot, and ... full of Russians? * Budget travel around Maldives * - mainly on the beach * Budget accommodation in...

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More Episodes

Hello!

Influencer Integrity. It's a topic often discussed online, but what does it mean? Does it matter if travel bloggers spend most of their time being paid to promote products, if they're open about it? Would you trust a travel blogger to sell you a destination? And do you have to be paid to be an influencer anyway? All these questions, and more, may not be answered. I also look at whether influencers are allowed to be critical of a destination, or even if they're obliged to be honest to the extent of being critical, where it's necessary.

As well as personal housekeeping (antibiotics, meeting a friend in York), topics discussed include:
* What is an influencer anyway? Aren't we all influencers, really?
* Recommendations and 'are you getting a benefit from that?'
* Is it different for celebrities who do adverts?
* Press Trips and 'when things don't align with my brand ethics' (part one)
* I Don't Like Italy And This Is Why
* Other Places That Are Not Loved
* The importance of being earnest about your experiences
* Press Trips and 'when things don't align with my brand ethics' (part two)
* What does The Barefoot Backpacker stand for?

Contributions in this episode come from:
* Morgan and Prachi (AlienEating)
* Kate-Frankie (This Could Lead To Anywhere)
* TravelLightBlog
* Laura Lundahl
* Amanda (Not A Ballerina)

A PDF transcript of this episode is available.

As always, if you have anything to say about the topic, or indeed about my podcasting in general, leave a comment or let me know. The pod has a Facebook group you can join, too.

I also have a Patreon - if you like what you hear, and want to access exclusive content (or just to show your appreciation), then head on over.

Until next time, bye for now. :)