628. Bruno Strunz, How to Sell Value in Professional Services
Unleashed - How to Thrive as an Independent Professional
Release Date: 12/15/2025
630. Remco Visser, Introducing Saga, Legal AI Innovation
Unleashed - How to Thrive as an Independent Professional
Show Notes: Remco Visser talks about Saga, an AI product used by 150 law firms. Remco explains that Saga is a legal AI innovation company helping law firms and legal departments implement AI into their practice and daily workflows. AI Training and Integration The platform includes AI training and adoption sessions to help firms integrate AI into their daily practices. However, Remco highlights the importance of understanding the viability space where AI can be effectively used if the firm is not yet ready for full AI implementation. Saga helps firms understand when AI integration...
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629. Isa D’Eila, Co-founder of Goalbridge
Unleashed - How to Thrive as an Independent Professional
Show Notes: Isa D’Elia, co-founder of GoalBridge, an AI startup in stealth mode opens the conversation with a brief overview of her background, mentioning she was at Amazon for five years and her co-founder, Vedant, was a software engineer at a financial institution in India. The Origin Story of GoalBridge Isa met her business partner in Berkeley Haas Business school. Through many discussions, they identified a problem in the consulting industry where consultants spent too much time on admin and manual work. They saw an opportunity to use AI to automate these tasks, leading to the creation...
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628. Bruno Strunz, How to Sell Value in Professional Services
Unleashed - How to Thrive as an Independent Professional
Show Notes: Bruno Strunz, lawyer, keynote speaker, and author of How to Sell Value in the Legal Market, shares his background, including his career path as a lawyer, including making partner and working for Volkswagen, and his extensive experience working with various companies and firms in both the legal departments and sales departments. Business Development for Professional Services Firms Bruno discusses his focus on business development for professional services firms, by selling in a structured and data-driven manner. Since 2018, he has been helping firms with what they have called...
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627. Rod Neuenschwander, Author of From Crisis to Clarity and Co-founder of GIFT·OLOGY.
Unleashed - How to Thrive as an Independent Professional
Show Notes: Rod Neuenschwander, author of From Crisis to Clarity and co-founder of GIFT·OLOGY, recounts his early days with John Ruhlin, their initial plan to buy companies, and their first turnaround experience. He also talks about the formation of Ruhlin Group and their transition to GIFT·OLOGY, focusing on corporate gifting. The Transition of Ruhlin Partners Rod talks about the development of Ruhlin Partners, a firm that helped companies through crises, and how it was the foundation for a new book project. He discusses John Ruhlin's sudden death and his immediate need to reconstitute the...
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626. Antonio Nieto-Rodriguez, Author of HBR's Powered by Projects: Leading Your Organization in the Transformation Age
Unleashed - How to Thrive as an Independent Professional
Show Notes: Antonio Nieto-Rodriguez, a leading expert on project management, talks about his upcoming HBR book. Antonio shares his career path, including his time at PwC, banking, and pharma, and his early realization of the importance of project management. Changing the Perception of Project Management He discusses his mission to change the perception of project management from a tactical to a strategic role, including his work with the Project Management Institute (PMI) and his goal to publish in Harvard Business Review (HBR). Antonio highlights the challenges he faced in gaining...
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625. Samora P. Z. Wolokolie, How to Hire a Consultant in Liberia
Unleashed - How to Thrive as an Independent Professional
Show Notes: Samora Wolokolie talks about his dual roles as a CPA, CA and attorney in Monrovia, Liberia. Samora lists his credentials: chartered accountant, certified public accountant, certified forensic investigation professional, certified fraud examiner, certified tax practitioner, and lawyer, and details his academic background. He is also an assistant professor at the University of Liberia where he teaches all levels of accounting. Samora also teaches at other universities and holds graduate and post graduate degrees from Cuttington University, and Charisma University. He talks about his...
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624. David Nour, Author of Relationship Economics
Unleashed - How to Thrive as an Independent Professional
Show Notes: David Nour, author of Relationship Economics, discusses the six phases of strategic relationships. He emphasizes intentionality and a portfolio approach to relationship investing. The six phases he uses throughout the episode are: mapping, relating, nurturing, sustaining, requesting, and capitalizing. Different Levels of Relationship Management Nour explains that when a challenge arises, the first questions should be: Who do I need? Who do I know? How do I connect the dots? He contrasts haphazard outreach, simple lists, and CRM-driven discipline, underscoring the importance...
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623. Kartik Sundar, TeamSlide, A Free AI Tool for Generating Consulting-style PPT Slides
Unleashed - How to Thrive as an Independent Professional
Show Notes: Kartik Sundar, founder of TeamSlide, a tool that uses AI to create PowerPoint slides, explains that TeamSlide is available through a web browser and a PowerPoint add-in, with users starting in the web browser and eventually using the add-in for more seamless access. A Demonstration of TeamSlide Kartik demonstrates how TeamSlide converts notes into consulting-style slides using AI for visual design and text layout. He explains the chat interface-like layout and the ability to generate multiple slide layouts from the same content. TeamSlide identifies the best layout for the...
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622. Brian Potter, Author of The Origins of Efficiency
Unleashed - How to Thrive as an Independent Professional
Show Notes: Brian Potter, author of The Origins of Efficiency, explains his core model of efficiency, which includes five levers: production method, increasing production rate, lowering input costs, removing steps, and reducing variability. The Work behind the Book Brian discusses his background in the construction industry and his initial struggles in writing the book, including difficulties in explaining his thesis simply and coherently and the inspiration behind writing the book. He describes his process of iterating and refining his ideas, eventually classifying various strategies for...
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621. Vadim Rogovskiy, Founder of EVE
Unleashed - How to Thrive as an Independent Professional
Introducing EVE This episode kicks off with an introduction to EVE, an AI operator that turns email inboxes into lead generation. Founder Vadim Rogovskiy explains that EVE helps small businesses organize their inboxes to find leads and follow-ups. EVE saves time by drafting personalized emails and flagging upsell or churn signals. He mentions the special pricing: $250 per month for an individual plan and $500 per month for a team plan. EVE offers a seven-day trial, a refund for the first month, and a risk-free first month. Vadim also provides information on how to find more information about...
info_outlineShow Notes:
Bruno Strunz, lawyer, keynote speaker, and author of How to Sell Value in the Legal Market, shares his background, including his career path as a lawyer, including making partner and working for Volkswagen, and his extensive experience working with various companies and firms in both the legal departments and sales departments.
Business Development for Professional Services Firms
Bruno discusses his focus on business development for professional services firms, by selling in a structured and data-driven manner. Since 2018, he has been helping firms with what they have called the commoditization of quality and how to stand out in this competitive landscape. Bruno explains that his company initially focused on working with law firms for the last two years; they also started working with different types of professional services firms, including law firms, service orientated businesses, and consultancy companies.
A Bespoke Approach to Business Development
Bruno explains his approach to business development, starting with a diagnostic to understand the client base, churn, revenue generation, and distribution channels over the previous three years. He highlights the importance of expanding within existing client bases rather than focusing solely on new client acquisition. Bruno discusses the common challenges law firms face, such as low CRM adoption and the need for better data-driven decision-making. He emphasizes the importance of using CRM platforms effectively to improve sales processes and decision-making.
Best Practice Approach for Growth
Bruno outlines a best practice approach for growing within existing clients, starting with an 80/20 analysis to identify strategic clients. He looks at each business unit and asks if they have an account management plan for each unit, which means power mapping, stakeholder mapping, who’s part of the decision-making process, assessing relationships, and understanding client goals for 2026. Bruno discusses the need for a SWOT analysis within specific accounts and the importance of looking for expansion opportunities. He highlights the challenges of client feedback in Latin America and the importance of guiding clients through their decision-making process.
Differentiation in a Commoditized Market
Bruno addresses the issue of differentiating in a commoditized market, where technical quality is no longer a competitive advantage. He emphasizes the importance of early engagement in the B2B buying cycle to avoid commoditization. Bruno discusses the role of relationship management, networking initiatives, and top-of-mind awareness in becoming the vendor of choice. He highlights the importance of bringing new insights and improving client experience to stand out in a competitive market.
Client Success Stories
Bruno shares a success story of working with a client in crisis management, focusing on educating the market and reframing their storytelling. He explains how the client successfully converted a multi-million dollar project during a major crisis. Bruno discusses another success story involving a proprietary framework to deep dive into client offerings and identify specific pain points. He highlights the importance of segmenting target lists, prioritizing outreach efforts, and bringing new ideas to clients. Bruno emphasizes the importance of consistency and discipline in business development strategies.
Timestamps:
04:11: Business Development Strategies for Law Firms
10:43: Building a Programmatic Approach to Client Growth
14:49: Differentiating in a Commoditized Market
20:01: Success Stories and Client Impact
29:34: Final Thoughts and Contact Information
Links:
LinkedIn: https://www.linkedin.com/in/brunostrunz/
Website: https://strunz.com.br/
This episode on Umbrex: https://umbrex.com/unleashed/episode-628-bruno-strunz-how-to-sell-value-in-professional-services/
Unleashed is produced by Umbrex, which has a mission of connecting independent management consultants with one another, creating opportunities for members to meet, build relationships, and share lessons learned. Learn more at www.umbrex.com.
*AI generated timestamps and show notes.