EP352: Harnessing Passion and Creativity with Music Business Executive Cassie Petrey
Unconventional Life with Jules Schroeder
Release Date: 05/08/2023
Ep382: Fueling Your Well-Being for Peak Performance with Purpose-Driven Entrepreneur Chris Manderino
Unconventional Life with Jules Schroeder
Chris Manderino is a former NFL athlete turned entrepreneur, dedicated to optimizing human performance and wellness. With a successful career as an NFL fullback, Chris brings a unique blend of athleticism, strategic thinking, and determination to his ventures. After retiring from professional football, he founded LyfeFuel, a cutting-edge wellness brand that combines scientifically supported nutrition with a holistic approach to health. Through LyfeFuel, Chris aims to empower individuals to unlock their full potential and improve their overall well-being. With his relatable personality and...
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Ep381: Seizing Your Best Business Opportunity with Distinguished M&A Expert Richard Parker
Unconventional Life with Jules Schroeder
For over 30 years, Richard Parker has transformed business.aspirations into reality, garnering a remarkable global impact through his program, 'How To Buy A Good Business At A Great Price©' This transformative program, accompanied by tailored industry and country guides, boasts over 100,000 copies sold across 80 countries, empowering prospective small business owners. Richard's journey is highlighted by his acquisition of 13 companies plus one co-investment, ranging from $50,000 to $200+ million, alongside advisory roles in transactions exceeding $2 billion. His insights have graced top-tier...
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Ep380: Healing Trauma by Mindful Microdosing with Zenchronicity Founders Nicole and Megan Michelena
Unconventional Life with Jules Schroeder
Zenchronicity's journey began long before we imagined we would be helping others find their own way to healing. Megan and Nicole Michelena are sisters who founded it to help other people find their way through the complicated process of healing and self-discovery. Megan is a certified holistic nutritionist, a health coach, and the co-founder of Zenchronicity, an intimate group program that supports members in healing trauma through microdosing. Megan is an expert in psilocybin, the studies of shifting neuroplasticity, balancing one’s masculine and feminine energies, utilizing meditation to...
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Ep379: Breaking the Mold Towards Limitless Ventures with Entrepreneurial Maven Hazel Ortega
Unconventional Life with Jules Schroeder
Hazel Ortega is a master of miracles, a serial entrepreneur, and an educational psychologist specializing in vocational rehabilitation. Born and raised in Los Angeles, she overcame a challenging upbringing in a poverty-stricken neighborhood. In her book, "From Bounced Checks to Private Jets: The Mastery of Miracles," Hazel shares her inspiring journey of transforming her life and creating success for herself and her family. With a deep understanding of how our stories shape our lives, Hazel empowers audiences as a speaker, guiding them to manifest their dreams and discover the miracles within...
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Ep378: Transforming Smiles, Lives, and Values with Celebrity Cosmetic Dentist Dr. Victoria Veytsman
Unconventional Life with Jules Schroeder
The youngest graduate of NYU Dental, Dr. Victoria Veytsman, is a celebrity cosmetic dentist with a passion for all things oral health and beauty, wellness, and building confidence. Her practice, Cosmetic Dental Studios, is female-founded and run and features bicoastal locations in NYC and Beverly Hills. Known for changing patients' lives with beautiful transformations and healthy smiles, Cosmetic Dental Studios serves patients from around the globe with a primary focus on smile makeovers, dentofacial aesthetics, and anti-aging dentistry. An artist at heart, Dr. Veytsman (known as “Dr....
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Ep377: Rewiring the Mindset for a Thriving Future with Real Estate Tycoon Ross Hamilton
Unconventional Life with Jules Schroeder
Ross Hamilton is the author of several books and the founder of Connected Investors, an investment property marketplace and social network for real estate investors. As a young adult, Ross had a passion for BMX freestyling and trained with the renowned Dave Mirra, the "Michael Jordan" of the sport. Unfortunately, a severe injury forced him to retire from the sport, and he began looking for a new career. Inspired by his entrepreneurial family, Ross discovered real estate while browsing the self-help and investing sections of Barnes and Noble. He quickly amassed a portfolio of 50 residential...
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Ep376: Exploring Reinvention Towards Financial Freedom with Fearless Entrepreneur Shaahin Cheyene
Unconventional Life with Jules Schroeder
Shaahin Cheyene is a visionary entrepreneur renowned for his extraordinary journey from a high school dropout to a billion-dollar business mogul. With over 30 years of experience, Shaahin has achieved massive financial success and mastered the art of turning obstacles into opportunities. As the founder of Herbal Ecstacy, one of the largest herbal supplement companies of its era, Shaahin disrupted an industry dominated by a few giants, amassing over $350 million in sales. His unconventional approach and innovative mindset have made him a deca-millionaire and an expert in conquering the Amazon...
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EP375: Bridging the Earthly and the Divine with Sacred Harmonics Energetics Expert Heather Allison
Unconventional Life with Jules Schroeder
Meet Heather Allison, the Sacred Feminine, Soul + Shamanic Guide for Lovers, Leaders, Luminaries + Mystics. Heather is here to guide us on understanding the Divine Feminine, living life guided by our souls, and infusing feminine energy into our businesses through feminine marketing principles. Heather's background and spiritual awakening at age 40 make her the perfect guide for those seeking a deeper connection to their divine purpose. As an Activator of Activators, she helps people remember and embody their sacred truths, power, selves, love, and success. Through Sacred Harmonic...
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EP374: Awakening to a Higher Calling with Certified Holistic Health Counselor Tara Magalski
Unconventional Life with Jules Schroeder
As the founder of Divine Lifestyles, Tara Magalski is a certified holistic health counselor (CHHC and AADP), a board-certified and accredited member of the American Association of Drugless Practitioners, a breathwork facilitator, sound alchemist, speaker, transformational event producer, and host of the Divine Lifestyles podcast. After years working at ABC Studios, Goldman Sachs, the NFL for SuperBowl 51, and Music Cares, a non-profit arm of the Grammy’s, Tara has been called to launch Divine Lifestyles. For Tara, Divine Lifestyles is neither a job nor a career—it’s a spiritual...
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Ep373: Letting Compassion Drive Action with Philanthropic Entrepreneur Ian Bentley
Unconventional Life with Jules Schroeder
Ian Bentley is the Co-Founder and CEO of Parker Clay, a lifestyle brand committed to making a better bag for a better world through a brand built to showcase the finest Ethiopian leather and craftsmanship while providing meaningful job opportunities, vocational training, and living wages for at-risk women. After adopting their daughter from Ethiopia, Ian and his wife Brittany relocated to Addis Ababa to work with vulnerable women and children. Having realized the potential impact, they created Parker Clay to showcase the beauty of premium Ethiopian leather while creating safe, dignified...
info_outlineCassie Petrey is the brilliant woman behind the social media marketing of iconic artists such as the Backstreet Boys, Camila Cabello, and Britney Spears. She is the co-founder of Crowd Surf, a renowned marketing and music management firm.
As an original fan girl, Cassie's passion for Backstreet Boys at age 12 led her to create a global fan newsletter. She later played a pivotal role in re-establishing the band's enduring fame for a new generation. At 17, while working as a college rep for Warner Music Group, she was among the first to recognize the marketing potential of emerging platforms like Myspace and Facebook.
Crowd Surf has collaborated with tech giants Apple and Google, major labels like Universal, Disney, Sony, and Warner, and managed rising stars such as Loren Gray, Max & Harvey, and Ugly Boys. The firm also crafts custom marketing plans to keep legendary works by John Fogerty, Neil Diamond, Frank Sinatra, and Marvin Gaye at the forefront of pop culture.
With teams in Los Angeles, Nashville, and New York, Crowd Surf excels in all aspects of artist careers, including launches, brand strategy, residencies, television projects, merchandising, and more.
In August 2022, the company expanded with a new artist management division, catering to top influencers and Gen Z musicians.
Cassie, a Forbes 30 Under 30 and Billboard 30 Under 30 honoree is a driving force in social media and artist management in Hollywood. Alongside her co-founder Jade Driver, they were featured on power lists in Variety and Billboard and have shared their expertise at events like SXSW, the New Music Seminar, and the Forbes 30/50 Summit in Abu Dhabi.
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