EP352: Harnessing Passion and Creativity with Music Business Executive Cassie Petrey
Unconventional Life with Jules Schroeder
Release Date: 05/08/2023
Ep431: GovCon is the New Gold Rush—and No One’s Talking About It
Unconventional Life with Jules Schroeder
Dr. Karwanna D. Irving is a government contracting strategist helping entrepreneurs secure 6- and 7-figure contracts without working more. A faith-driven founder, she’s on a mission to create $1B in impact by helping 1,000 Black entrepreneurs earn $1M each. Connect with Karwanna: Website: Book: Instagram: YouTube:
info_outline
Ep430: Why Not You? How Stormi Banks Built an $18M Grant Empire Without Debt
Unconventional Life with Jules Schroeder
Stormi Banks is the visionary, Founder, and CEO behind , a groundbreaking company dedicated to helping entrepreneurs secure funding without the burden of debt. As the go-to expert in grant writing, Stormi’s fresh and relatable approach makes her stand out in the industry. Her mission is to empower minority women entrepreneurs by demystifying the complex grant process, providing the tools to succeed, scale their businesses and achieve their dreams. Connect with Stormi: Instagram: YouTube:
info_outline
Ep429: Why This Branding Strategist Says Most Marketing Advice Is BS—And What Actually Works
Unconventional Life with Jules Schroeder
Heather Campbell is a branding strategist, AI trailblazer, and founder of Radical Branding. With 25+ years in corporate branding, she now helps entrepreneurs build soul-aligned, profitable brands rooted in clarity and authenticity. After surviving a brain aneurysm, Heather redefined her approach to business—ditching hustle culture in favor of intentional, sustainable growth. Her mission is to empower founders to own their voice, market with purpose, and scale without burnout. Connect with Heather: Website: Instagram: Six-Figure Founders community launches soon—join the waitlist...
info_outline
Ep428: The Relentless Mindset: Carl Daikeler on Grit, Growth, and Reinvention
Unconventional Life with Jules Schroeder
Carl Daikeler is a visionary entrepreneur and the CEO and co-founder of The Beachbody Company, a leading innovator in the fitness and nutrition space. With a career spanning over four decades, Daikeler has been a trailblazer, pioneering unconventional and highly effective methods to help individuals reach their health and fitness goals. Daikeler co-founded Beachbody in 1998, now known as BODi, which has expanded into a powerhouse of fitness and nutrition tools under his leadership over the last 26 years. The brand is celebrated for its iconic programs such as P90X, Insanity, and 21 Day...
info_outline
Ep427: Turning Setbacks into Comebacks with Media Personality, Life Coach and Entrepreneur Honey German
Unconventional Life with Jules Schroeder
Honey German, a multifaceted Latina entrepreneur and life coach, is the proud daughter of Dominican parents, born and raised in New York City. She is the host and creator of the Gracias, Come Again podcast, powered by iHeart Radio, where she delves into topics ranging from Latino culture and music to personal growth and empowerment. Honey’s passion for connecting with others and sharing authentic stories has made her a trusted voice within the community. In addition to her podcast, Honey is a successful business owner and a life coach dedicated to helping others achieve their goals and find...
info_outline
Ep426: Tackling Toxic Leadership with Executive Coach, TEDx Speaker, and Author Rob Kalwarowsky
Unconventional Life with Jules Schroeder
Rob Kalwarowsky is a globally recognized executive coach, TEDx speaker, and author of the provocative book Antidote for the A$$hole Boss. Widely regarded as a leading expert on toxic leadership, Rob helps high-performing entrepreneurs and executives transform their leadership from the inside out—so their teams (and lives) can thrive. Before stepping into the world of coaching, Rob spent over a decade as a reliability engineer and asset manager in mining, oil pipelines, and heavy industry consulting. He holds a Bachelor’s degree in Mechanical Engineering from MIT, where he was also a...
info_outline
Ep425: Shaping Business Success Through People-First Leadership with CEO, Author, and Workplace Culture Innovator Christy Pretzinger
Unconventional Life with Jules Schroeder
Christy Pretzinger is the CEO of WG Content and author of Your Cultural Balance Sheet: Keys to Creating an Environment Where People Can Thrive. A former freelance writer turned business leader, she champions self-awareness, intentional leadership, and people-first workplace culture that drives success. Connect with Christy: Website: LinkedIn:
info_outline
Ep424: Risking Failure for Success with Serial Entrepreneur, Investor, and Author Jeremy Delk
Unconventional Life with Jules Schroeder
Jeremy Delk is a serial entrepreneur with a passion for disrupting industries. Since 2001, his businesses have earned hundreds of millions in revenue, created 100’s of high paying American jobs, as well as other notable distinctions. Connect with Jeremy: Website: Instagram: LinkedIn: Read Jeremy’s book:
info_outline
Ep423: Harnessing the Power of Strategic Podcasting with Networking Maestro Shawn Anthony
Unconventional Life with Jules Schroeder
Shawn Anthony is a media strategist and founder of PodProMax, helping executives, founders, and brands land high-impact podcast placements that drive visibility, credibility, and revenue. With a proven track record of placing talent on top-ranked podcasts, his signature PodProMax Podcast Tours have helped clients secure keynote speaking engagements, book media appearances, and land high-value business deals. From securing guest spots on shows like The Breakfast Club, The Table with Anthony O’Neal, and top industry podcasts, Shawn is the go-to expert for leveraging podcasting as a...
info_outline
Ep422: Optimizing LinkedIn Connection Tactics with Founder & Chief Messaging Strategist at TextTonality™ Mike Murphy
Unconventional Life with Jules Schroeder
Mike Murphy is the Founder & Chief Messaging Strategist at TextTonality™, redefining LinkedIn outreach with a proven formula that has generated $900M+ in new business for 250+ clients. Former journalist turned business innovator, he empowers leaders to connect authentically and drive growth. Connect with Mike: Website: Facebook: LinkedIn: YouTube:
info_outlineCassie Petrey is the brilliant woman behind the social media marketing of iconic artists such as the Backstreet Boys, Camila Cabello, and Britney Spears. She is the co-founder of Crowd Surf, a renowned marketing and music management firm.
As an original fan girl, Cassie's passion for Backstreet Boys at age 12 led her to create a global fan newsletter. She later played a pivotal role in re-establishing the band's enduring fame for a new generation. At 17, while working as a college rep for Warner Music Group, she was among the first to recognize the marketing potential of emerging platforms like Myspace and Facebook.
Crowd Surf has collaborated with tech giants Apple and Google, major labels like Universal, Disney, Sony, and Warner, and managed rising stars such as Loren Gray, Max & Harvey, and Ugly Boys. The firm also crafts custom marketing plans to keep legendary works by John Fogerty, Neil Diamond, Frank Sinatra, and Marvin Gaye at the forefront of pop culture.
With teams in Los Angeles, Nashville, and New York, Crowd Surf excels in all aspects of artist careers, including launches, brand strategy, residencies, television projects, merchandising, and more.
In August 2022, the company expanded with a new artist management division, catering to top influencers and Gen Z musicians.
Cassie, a Forbes 30 Under 30 and Billboard 30 Under 30 honoree is a driving force in social media and artist management in Hollywood. Alongside her co-founder Jade Driver, they were featured on power lists in Variety and Billboard and have shared their expertise at events like SXSW, the New Music Seminar, and the Forbes 30/50 Summit in Abu Dhabi.
More of Cassie: