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Ep355: Taking a Unique Path to Success with Digital Marketing Expert Melissa Furr

Unconventional Life with Jules Schroeder

Release Date: 05/29/2023

Ep434: The Fruit Stand That Became a Movement: Shannon Houchin on Community, Chaos, and Customer Love show art Ep434: The Fruit Stand That Became a Movement: Shannon Houchin on Community, Chaos, and Customer Love

Unconventional Life with Jules Schroeder

Shannon Houchin is the founder of Roadside Republic, a 7-figure seasonal business built from a single peach stand and a whole lot of hustle. After launching her first stand in a gas station parking lot with no investors and a $1,500 setup, she scaled it into a multi-state roadside empire—with pop-up tents, a storefront in Fort Worth, and a cult following for fresh, Texas-grown produce. Shannon’s been featured in Entrepreneur and Inc. and is on a mission to bring back the American roadside as a place of freedom, grit, and good fruit. Connect with Shannon: Website: Instagram: Facebook: ...

info_outline Ep433: Why Starting Matters More Than Mastery: Lessons in Growth from John D. Marvin show art Ep433: Why Starting Matters More Than Mastery: Lessons in Growth from John D. Marvin

Unconventional Life with Jules Schroeder

John D. Marvin is the President and CEO of Texas State Optical, a $110M vision-care brand. A former marketing strategist turned industry leader, he’s passionate about mindset, purpose-driven leadership, and helping others unlock their full potential through personal growth. Connect with John: Website: TSO.com LinkedIn: John D. Marvin Email: [email protected] (Include "Unconventional Life" in the subject line)

info_outline Ep432: The Perfectly Imperfect Path: What Anne Robie Can Teach Us About Showing Up Fully show art Ep432: The Perfectly Imperfect Path: What Anne Robie Can Teach Us About Showing Up Fully

Unconventional Life with Jules Schroeder

Anne Robie is a leadership coach, speaker, and founder of Darshan Leadership. A former HR exec with 25+ years of experience, she now helps leaders and changemakers lead with authenticity, using tools like mindfulness, the Enneagram, and embodied practices to create real, lasting impact. Connect with Anne: Website: Instagram: LinkedIn: Podcast: The Perfectly Imperfect Journey (available on major platforms)

info_outline Ep431: GovCon is the New Gold Rush—and No One’s Talking About It show art Ep431: GovCon is the New Gold Rush—and No One’s Talking About It

Unconventional Life with Jules Schroeder

Dr. Karwanna D. Irving is a government contracting strategist helping entrepreneurs secure 6- and 7-figure contracts without working more. A faith-driven founder, she’s on a mission to create $1B in impact by helping 1,000 Black entrepreneurs earn $1M each. Connect with Karwanna: Website: Book: Instagram: YouTube:  

info_outline Ep430: Why Not You? How Stormi Banks Built an $18M Grant Empire Without Debt show art Ep430: Why Not You? How Stormi Banks Built an $18M Grant Empire Without Debt

Unconventional Life with Jules Schroeder

Stormi Banks is the visionary, Founder, and CEO behind , a groundbreaking company dedicated to helping entrepreneurs secure funding without the burden of debt. As the go-to expert in grant writing, Stormi’s fresh and relatable approach makes her stand out in the industry.  Her mission is to empower minority women entrepreneurs by demystifying the complex grant process, providing the tools to succeed, scale their businesses and achieve their dreams. Connect with Stormi: Instagram: YouTube: 

info_outline Ep429: Why This Branding Strategist Says Most Marketing Advice Is BS—And What Actually Works show art Ep429: Why This Branding Strategist Says Most Marketing Advice Is BS—And What Actually Works

Unconventional Life with Jules Schroeder

Heather Campbell is a branding strategist, AI trailblazer, and founder of Radical Branding. With 25+ years in corporate branding, she now helps entrepreneurs build soul-aligned, profitable brands rooted in clarity and authenticity. After surviving a brain aneurysm, Heather redefined her approach to business—ditching hustle culture in favor of intentional, sustainable growth. Her mission is to empower founders to own their voice, market with purpose, and scale without burnout. Connect with Heather: Website: Instagram: Six-Figure Founders community launches soon—join the waitlist...

info_outline Ep428: The Relentless Mindset: Carl Daikeler on Grit, Growth, and Reinvention show art Ep428: The Relentless Mindset: Carl Daikeler on Grit, Growth, and Reinvention

Unconventional Life with Jules Schroeder

Carl Daikeler is a visionary entrepreneur and the CEO and co-founder of The Beachbody Company, a leading innovator in the fitness and nutrition space. With a career spanning over four decades, Daikeler has been a trailblazer, pioneering unconventional and highly effective methods to help individuals reach their health and fitness goals.  Daikeler co-founded Beachbody in 1998, now known as BODi, which has expanded into a powerhouse of fitness and nutrition tools under his leadership over the last 26 years. The brand is celebrated for its iconic programs such as P90X, Insanity, and 21 Day...

info_outline Ep427: Turning Setbacks into Comebacks with Media Personality, Life Coach and Entrepreneur Honey German show art Ep427: Turning Setbacks into Comebacks with Media Personality, Life Coach and Entrepreneur Honey German

Unconventional Life with Jules Schroeder

Honey German, a multifaceted Latina entrepreneur and life coach, is the proud daughter of Dominican parents, born and raised in New York City. She is the host and creator of the Gracias, Come Again podcast, powered by iHeart Radio, where she delves into topics ranging from Latino culture and music to personal growth and empowerment. Honey’s passion for connecting with others and sharing authentic stories has made her a trusted voice within the community. In addition to her podcast, Honey is a successful business owner and a life coach dedicated to helping others achieve their goals and find...

info_outline Ep426: Tackling Toxic Leadership with Executive Coach, TEDx Speaker, and Author Rob Kalwarowsky show art Ep426: Tackling Toxic Leadership with Executive Coach, TEDx Speaker, and Author Rob Kalwarowsky

Unconventional Life with Jules Schroeder

Rob Kalwarowsky is a globally recognized executive coach, TEDx speaker, and author of the provocative book Antidote for the A$$hole Boss. Widely regarded as a leading expert on toxic leadership, Rob helps high-performing entrepreneurs and executives transform their leadership from the inside out—so their teams (and lives) can thrive. Before stepping into the world of coaching, Rob spent over a decade as a reliability engineer and asset manager in mining, oil pipelines, and heavy industry consulting. He holds a Bachelor’s degree in Mechanical Engineering from MIT, where he was also a...

info_outline Ep425: Shaping Business Success Through People-First Leadership with CEO, Author, and Workplace Culture Innovator Christy Pretzinger show art Ep425: Shaping Business Success Through People-First Leadership with CEO, Author, and Workplace Culture Innovator Christy Pretzinger

Unconventional Life with Jules Schroeder

Christy Pretzinger is the CEO of WG Content and author of Your Cultural Balance Sheet: Keys to Creating an Environment Where People Can Thrive. A former freelance writer turned business leader, she champions self-awareness, intentional leadership, and people-first workplace culture that drives success. Connect with Christy: Website: LinkedIn:  

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Melissa Furr, an entrepreneurial spirit, hails from a lineage deeply rooted in business acumen. Inspired by her hardworking grandparents, who built a successful enterprise from scratch after immigrating from Cuba and following in her father's footsteps, Melissa embraces the family tradition with zeal.

With an unwavering passion for marketing, Melissa discovered her true calling when she stumbled upon paid advertising. A natural-born salesperson (if she may humbly brag), she possesses an innate ability to promote just about anything, coupled with a genuine enthusiasm for delving into data and analytics. 

Throughout her educational journey, Melissa has always been driven by tangible results and a data-centric approach, and her entrepreneurial venture allows her to fully explore these passions while helping brands and businesses achieve a beneficial return on investment.

In 2018, Melissa founded Defined Media Co., initially positioned as a valuable resource for small businesses aiming to make a lasting impact on their ideal clientele through social media. However, as she embarked on her entrepreneurial journey, Melissa yearned for a more profound connection with her clients and their marketing strategies. This desire fueled her business's evolution beyond a singular focus, expanding its scope and capabilities.

Today, Melissa Maulini Furr proudly leads Defined Media Co., a dynamic team of passionate marketers united by a common purpose. Together, they collaborate to provide comprehensive marketing solutions driven by Melissa's visionary leadership and unwavering commitment to helping brands thrive in the ever-evolving digital landscape.


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