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Ep444: Winning the Battle Before It Begins — Santiago Cueto on Legal Strategy for Entrepreneurs

Unconventional Life with Jules Schroeder

Release Date: 09/08/2025

Ep471: Purpose Is the Anchor Through Every Transition: How Reed Nyffeler Built Businesses—and a Life—That Actually Align show art Ep471: Purpose Is the Anchor Through Every Transition: How Reed Nyffeler Built Businesses—and a Life—That Actually Align

Unconventional Life with Jules Schroeder

Reed Nyffeler is a lifelong entrepreneur with a passion for developing the next generation of leaders, finding solutions, and implementing growth strategies. Reed is the CEO and founder of , a fast-growing, industry-leading security services franchisor with a mission to provide peace of mind to pursue passion in life. Reed also founded , a national HVAC filter replacement service designed to simplify air care for businesses and , a franchise development company that helps franchise brands scale more effectively. He is the author of Transform through Purpose: Your Path to...

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Unconventional Life with Jules Schroeder

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Unconventional Life with Jules Schroeder

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Unconventional Life with Jules Schroeder

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Unconventional Life with Jules Schroeder

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Unconventional Life with Jules Schroeder

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Unconventional Life with Jules Schroeder

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Unconventional Life with Jules Schroeder

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Santiago Cueto is not your typical attorney—he’s the legal strategist CEOs and entrepreneurs call when everything is on the line. A board-certified expert in international business law, Santiago has spent nearly three decades representing Fortune 100 companies, foreign governments, and fast-growing startups in high-stakes disputes around the world.

Featured in The Wall Street Journal, CNBC, Fox Business, and Forbes, and recognized by both the White House and U.S. Congress, his expertise goes far beyond winning cases. Santiago’s mission is to teach business owners how to win before lawsuits even happen. His bestselling book, Winning Lawsuits in Florida, lays out a practical playbook for entrepreneurs—showing them how to spot contract traps, protect their companies from hidden risks, and outmaneuver larger competitors in and out of the courtroom.

With a philosophy shaped by both victories and early losses, Santiago blends humility with hard-won insight. His message is clear: you don’t need to be a lawyer to win—you just need to think like one.

Connect with Santiago: