Ep 104: Marketing That Actually Works: Lessons from 1,000+ PT Clinics
The NeuFit Undercurrent Podcast
Release Date: 06/06/2025
Ep 104: Marketing That Actually Works: Lessons from 1,000+ PT Clinics
The NeuFit Undercurrent Podcast
Marketing shouldn’t feel like a guessing game. Neil Trickett, PT, has helped over 1,000 clinics grow, and in this episode he breaks down exactly what separates top-performing practices from the rest. Whether you're trying to drive more new patients, improve retention, or build a referral engine, this episode gives you the roadmap. In this conversation, we cover: The 3 pillars of marketing success for PT practices How to optimize your Google presence using SEO and AEO The underrated power of direct mail in a digital world Proven strategies for patient referrals and reactivations ...
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Ep 103: When the Music Stops: A Lost Voice, A New Identity, and Healing From Long COVID
The NeuFit Undercurrent Podcast
103: When the Music Stops: A Lost Voice, A New Identity, and Healing From Long COVID In this deeply personal episode, Greta Morgan, former member of the band Vampire Weekend and author of The Lost Voice, shares the journey of losing her voice due to Long COVID and finding a new sense of self. From a thriving career on stage to a battle with spasmodic dysphonia, Greta reflects on the emotional, physical, and spiritual challenges that reshaped her life. Through perseverance, therapy, and a deep connection with nature, she’s rediscovered not just her voice, but her identity and purpose. ...
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Ep 102: Brain Maps, Neurodevelopment, and Functional Neurology – A Masterclass with Dr. Melillo
The NeuFit Undercurrent Podcast
If you work with clients who have pain, movement issues, or developmental challenges, this episode will shift how you think about the brain’s role in all of it. Robert Melillo, Ph.D., is the founder of the Brain Balance Centers and Melillo Method and has decades of experience helping kids and adults with ADHD, autism, dyslexia, and anxiety overcome challenges thought to be permanent. He joins us to talk about functional neurology, primitive reflexes, and the deep patterns that shape human performance, behavior, and healing. We discuss: What retained primitive reflexes tell us about brain...
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Ep 101: Being the Physio I Wished I Had – And Bringing NeuFit to the UK
The NeuFit Undercurrent Podcast
After years of frustrating injuries and failed rehab, George James didn’t just walk away from rugby – he walked into a calling. In this episode, he shares his journey from elite athlete to pioneering physiotherapist, his decision to bring the Neubie to the UK, and what it really means to treat the nervous system. We cover: George’s years of failures as an athlete going through traditional rehab, and how it led him to question everything The lessons that inspired George to use a neurological framework, and how the NEUBIE plugged into that framework and became an accelerator ...
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Ep 100, Part 3: Recapping Top Mindset and Personal Development Insights from the First 100 Episodes
The NeuFit Undercurrent Podcast
Before we can lead teams, patients, or communities, we have to be able to lead ourselves. That’s the theme of Part 3 in our 100th episode celebration: the inner game of performance. In this episode, we explore how our mindset influences not just how we feel, but how we lead, make decisions, and grow. What you'll hear in this episode: Adam Laraway on staying aligned with your values and adopting a growth mindset while launching a successful practice. Dr. Cindra Kamphoff on mental toughness, tactics for reframing thoughts, and the psychology of “grit.” Aaron Alexander on how bodily...
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Ep 100, Part 2: Recapping Top Business Insights from the First 100 Episodes
The NeuFit Undercurrent Podcast
Running a clinic is about more than just great patient care—it’s about building a business that’s profitable, sustainable, and perhaps even scalable. In Episode 100 Part 2, we’re diving into the biggest business lessons from our first 100 episodes, featuring expert insights on branding and marketing, sales, and how to effectively build and lead a team. These are key takeaways that can transform your practice: Angie McGilvrey – Why PT should be positioned as a primary care profession and how branding & social media help drive that message. Jason Waz – The sales messaging for...
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Ep 100, Part 1: Recapping Top Clinical Insights from the First 100 Episodes
The NeuFit Undercurrent Podcast
100 episodes in, and we’re just getting started. Over the years, we’ve covered groundbreaking insights into neuroplasticity, biomechanics, recovery, and human performance. For Episode 100, I’m bringing together some of the most powerful clinical breakthroughs we’ve learned—straight from the experts who are using these strategies every day. Neuroplasticity & Regenerative Medicine – How Michele Harris, PT, combines Neubie with stem cells & exosomes for a holistic approach to both the "hardware" and "software.” Brain-Driven Assessment – Dr. John Marchese on why...
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Ep 99: The Results Are In: Study Shows Significant Improvement in Neuropathy Patients
The NeuFit Undercurrent Podcast
In this episode, we dive into a groundbreaking neuropathy study that’s redefining treatment options for patients suffering from nerve damage. With special guests Joe McGilvrey (Apex PT) and Ramona von Leden (NeuFit VP of Research), we explore the power of direct current (DC) stimulation and how it’s achieving results that no other treatment has before. Specific discussion topics include: Neuropathy affects millions, yet standard treatments only manage symptoms. A recent study in the Journal of Diabetes Research demonstrates that the Neubie’s direct current stimulation can actually...
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Ep 98: Heart Rate Variability, the “Stress Bucket” & Building Resilience
The NeuFit Undercurrent Podcast
Did you know that chronic stress is at the root of most modern diseases? From heart disease to diabetes, poorly managed stress can wreak havoc on your body. Fortunately, in this episode Dr. Torkil Færø teaches us how to measure stress in real-time and make adjustments to stay in peak condition. That’s exactly what HRV tracking allows you to do. We discuss: Dr. Færø’s bestselling book, “The Pulse Cure” The difference between functional and dysfunctional medicine Why wearables like Whoop, Garmin, and Oura are like having a “doctor on your wrist” that can help you make immediate...
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Ep 97: Cracking the Metabolic Code: Blood Sugar, Inflammation, Rehabilitation, and Performance
The NeuFit Undercurrent Podcast
Explore the intersection of functional medicine and performance optimization in this episode with James “Jim” LaValle. Among other things, Jim is the Academic Co-chair of A4M, Chief Science Officer for LifeTime Fitness, creator of the “Metabolic Code” system, consultant to numerous professional sports teams, and author of more than 20 books. He shares clear insights connecting health with injury rehabilitation, recovery, and performance. From understanding blood sugar regulation to leveraging peptides and supplements, you’ll walk away with powerful tools to transform your health. We...
info_outlineMarketing shouldn’t feel like a guessing game. Neil Trickett, PT, has helped over 1,000 clinics grow, and in this episode he breaks down exactly what separates top-performing practices from the rest. Whether you're trying to drive more new patients, improve retention, or build a referral engine, this episode gives you the roadmap.
In this conversation, we cover:
-
The 3 pillars of marketing success for PT practices
-
How to optimize your Google presence using SEO and AEO
-
The underrated power of direct mail in a digital world
-
Proven strategies for patient referrals and reactivations
-
Budgeting for marketing—and knowing your true cost per new patient
If you want actionable insights from someone who's seen what actually works at scale, this is the episode for you. Pick one strategy, implement it, and start building real momentum in your practice.