E171 | How To Be Successful On Instagram
Your Art Matters
Do you have an Instagram account? Do your followers see your posts? Are you finding it hard to grow your following? If you want to learn our top Instagram tips, this week’s podcast is for you! Every month, we invite a guest expert into our members’ area. This month, we had the pleasure of featuring Instagram expert Emily Masterson. Emily, who works for Meta, shared incredible insights on how to make the most of the platform. With just a few small tweaks, you can create a big impact on Instagram. In this episode, we discuss: Hooks Analytics Re-using content How keywords are now replacing...
info_outline
E170 | Portrait Artist Of The Year Contestant - Lloyd Lewis
Your Art Matters
Have you ever been rejected? It can be tough hearing no after no after no. Imagine being rejected 9 years in a row! This is what happened to the amazing artist Lloyd Lewis. He was rejected year after year when applying to be on Portrait Artist of The Year! Then, in the 10th application, he was accepted. We are going live on Monday to talk with Lloyd about this incredible journey of repeatedly applying and what it was like being on the show. We will dive into why he was so persistent, what he’s learnt from the rejections and experience, plus what’s next! You can watch Lloyd on Portrait...
info_outline
E169 | Why Not Me? Feel Your Future, Don't Just Dream It
Your Art Matters
Have you ever imagined a life where paying your bills is easy? Where you walk into your solo show with confidence, sell 80% of your work, and have people knocking on your door to feature you? Or maybe you picture a life where you simply feel comfortable in your own skin, creating art that resonates with others… But then, you shoot down the dream because you realize you're “not qualified enough,” “not consistent enough,” or “not confident enough.” Maybe you even find yourself thinking, that life is for others, not for me. Well, you’re not alone. Many of us in this community feel...
info_outline
E168 | Why Not Now? Taking Action On Big Dreams
Your Art Matters
I was doing an exercise with my 7 Keys students this week, where we challenged ourselves to ask, “What will life look like when I hit my big money goal, or 10x my dream?” I made a list of what I would be, do, and have, and it was amazing to see all the ways I would live my life. This got me thinking—why am I not doing this now? Yes, a lot of it comes down to money. But, sometimes we have a perception that we need money, time, or resources to make something happen, and a dream turns into a 10-year plan, when in fact, we can make it happen today! Or at least, we can start taking small baby...
info_outline
E167 | Tolerance Trap - How To ReThink Risk
Your Art Matters
I was driving down the motorway/highway at 70 miles per hour on my way to the Lake District in the UK, along with hundreds of other drivers all driving at the same pace - wondering how on earth we all got to this point. If we stop to think about it, it's a speed that is pretty dangerous. You’re in a metal box, moving faster than our bodies were ever designed to go. Yet, most of us do this daily without a second thought. We become so used to it that our perception of danger fades away. This is a perfect example of tolerance. The first time you drove on the highway, it probably felt...
info_outline
E166 | Why Being Inconsistent Can Be A Good Thing
Your Art Matters
Have you ever felt guilty as you are not making art on a regular basis? or, you didn’t post on social media for a while? Or, that you were doing so well with reading a book every week, and now you have stopped?? I think this pressure to be consistent all the time can put enormous pressure on us. Actually, I have huge periods where I am inconsistent, and it’s great! I talk about why in today’s episode.
info_outline
E165 | Making A Full Time Living From Art With Summer Paradiso
Your Art Matters
Summer found us a few years ago at a time when she wasn’t sure why she just couldn’t seem to sell her art. She loved creating, that wasn’t an issue - but she was forever finding it difficult to make money doing what she loved. We are celebrating hard as just a few months Summer made the leap to full-time selling artist and makes more money now than when she was employed full time!!! She has built an incredible life, making money from what she loves. Summer took part in our 7 Keys program and that’s when she started to break through blocks and learn the next steps she needed take. ...
info_outline
E164 | What Does Making Art A Living Mean?
Your Art Matters
What does it mean to make a living from art? Does it mean pay the bills? Does it mean it has to come only from art sales? This is what I talk about in today’s episode. What making art a living means Whether you can make art a living The different ways you can make money and impact from your art If you want my step-by-step framework so you can learn how to make art your living, I am running a free workshop from September 2 to September 9. Here are the details:
info_outline
E163 | How Did my Book get To Number 1 In Less Than 12 Hours?
Your Art Matters
My book Your Art Matters hit the number one best-seller list within 12 hours of releasing it! Firstly, thank you if you were one of the people who bought it - you helped make this happen!! I have been asked, how did you do it? If you are launching a book, selling art, or having an artwork in a public space that took a lot of work and you want people to know about it, then you need people. Fact. People are everything. I built a strong village of people around me during the whole book writing and marketing process. Now, I did create some fun activities during the launch of the book...
info_outline
E162 | How Do I Sell My Art?
Your Art Matters
This was a question that came in last week, and I receive this same question on a weekly basis. When you ask this question, it’s so broad - it’s like asking, how do I travel? There are so many answers depending on where you are and where you want to go. So, to answer this question, you must dig deeper under the surface. ‘You can’t be seen until you learn how to see’ - Seth Godin This is a quote from my new book, Your Art Matters, which explains it beautifully - we have to look inwards. I explain this in today’s podcast and also invite you to join our next free event: Make Art Your...
info_outlineMaking art that sells - a term some people love and for some it brings feelings of guilt, shame and a sense of selling your soul.
This week, I explore this topic as it relates to making art with the intention of selling.
For me two primary considerations contribute towards sales:
-
Making art (or anything) that is like you - by this I mean leaning into what makes you unique. Your art reflects you, and the more you understand this, the more you can communicate this. This applies to what you make, identifying what makes your work different to everyone else, and also leaning into your story - as there is a story behind every artist and every artwork.
-
Learning what people want - this means either getting to know your audience, if you have one and learning what sells. A particular frame?? A certain animal?? Or if you don’t have an audience, it’s about looking at a particular area of art you are interested in and looking around to see what works. Taking note of scale, frames, patterns, colours and so on.
This what I talk about in today’s episode.
If you haven’t signed up to the next FREE art workshop called The Art Of Your Life, click here to register:
This workshop is run by Nicholas Wilton and it starts on 4th March. It’s delivered over 3 days and replays are available.
It is an entire week of teaching from Nicholas, designed to help you make art that is stronger and more like you.
A lesson in how to make art that stands out from the crowd.