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Biz Series: The Riches are in the Niches- Uncovering your Target Client

Unshaken

Release Date: 11/19/2019

LIVE COACHING: Creating A POSTPARTUM Fitness Group  show art LIVE COACHING: Creating A POSTPARTUM Fitness Group

Unshaken

More live coaching coming at ya today! We are chatting with my friend, Nicole about her postpartum fitness business. Nicole was looking for a way to drive more traffic to her business but was unsure how to do that and what platform to use. We end up chatting in depth about how to target her dream clients and what platform would be best. Check it out and make sure to look into Strong Mama Wellness to see what Nicole is up to now!

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Capturing the BEST Moments + PHOTOGRAPHY TIPS for the Working MOM show art Capturing the BEST Moments + PHOTOGRAPHY TIPS for the Working MOM

Unshaken

Still trying to figure out how everyone's photos look so darn good? Well, look no further! Today, I am chatting with Jen Brazeal on the best photo tips for taking great looking photos for your business. We also talk about how to stay organized, how to get pictures of your kids, and the secret to the perfect flat lay! So much goodness inside this episode!

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HOW TO: Build A RELATIONSHIP Online that CONVERTS! show art HOW TO: Build A RELATIONSHIP Online that CONVERTS!

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Ever wonder WHY your awesome sales strategy isn't working? You put a lot of time and effort into a great product, but only to launch to crickets? Well sister, you have to start with the PEOPLE not the PRODUCT! Building a relationship online is one of the very first steps in sales. You need to have people know you, like you, trust you, and eventually, give you their hard earned money because you are able to solve for their need or want. Let's dive into that today!

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More PROFITABLE, PURPOSEFUL, and PRODUCTIVE Content show art More PROFITABLE, PURPOSEFUL, and PRODUCTIVE Content

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In a content slump? Well, sis... time to get out of it with today's episode! I am sitting down with Content Queen, Hailey Dale to talk about result-driven content. Hailey is all about giving you a great strategy for content so that you can focus more on what matters to you most in your business. If you are looking for a fool proof approach to creating better content, then listen in honey. This episode is for you!

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Is SHADOWBAN on INSTAGRAM a REAL Thing?! show art Is SHADOWBAN on INSTAGRAM a REAL Thing?!

Unshaken

If you are no stranger to the 'Gram, then you have probably heard the term "shadowban." I know when I first heard of it, I thought... Wait, is this a real thing?! Well, let me tell you from first hand experience this week, it is! It kills your engagement, keeps you from growing, and is overall just a big bummer! Today, I walk you through what a shadowban is and what to do if you end up on the wrong side of it!

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BLOGGING Basics + Driving TRAFFIC to Your Own PLATFORM show art BLOGGING Basics + Driving TRAFFIC to Your Own PLATFORM

Unshaken

To blog or not to blog? That is the question… No Sis, it isn’t! We know that having our own platform where we house content is key! Our guest today, Pam Baez is here to teach us some blogging basics and how she got started with a thriving career online. We also chat about the importance of being able to drive traffic back to your platform and being able to relay on your own site instead of a social media channel to grow your business.

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LIVE COACHING: CLARITY on CONTENT, EMAIL LIST BUILDING, + LAUNCHING Your Own Platform show art LIVE COACHING: CLARITY on CONTENT, EMAIL LIST BUILDING, + LAUNCHING Your Own Platform

Unshaken

This coaching session was so fun. I love talking to women who have big dreams and helping them map out a way to get there. Ashley Gann is a full time working meteorologist, wife, mama, and minimalist. We narrowed down her content categories, discussed some ideas for freebies and how to build her list, AND how she could create buzz around the launch of her upcoming YouTube Channel! Good stuff! 

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Spilling the TEA- HOW + WHY Its Important to be AUTHENTIC show art Spilling the TEA- HOW + WHY Its Important to be AUTHENTIC

Unshaken

That’s right… spilling the tea on a topic that has been covered lately in the personal development world. This is one of those episodes that I just felt called to do and sat down with my iPhone and hit record. No notes. No bullets. No script. Just the real and raw. Happy to have this conversation with you all and hope that it helps you in your business and personal life in keeping you in check to be your most authentic self!

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How to be an ALLY + 7 Steps to OVERCOMING NEGATIVE THOUGHTS show art How to be an ALLY + 7 Steps to OVERCOMING NEGATIVE THOUGHTS

Unshaken

How can we be a better ally? It’s a question that I have been asking myself lately, and honestly, should have been asking sooner. Having a conversation with our guest, Brittany Cole today on allyship and how to overcome negative thoughts through her 7 steps. Brittany developed a 7 step method called CAPTIVE on how to get rid of the negative talk that we sometimes let run our lives.

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BONUS: FB LIVE Training on INSTAGRAM Strategy show art BONUS: FB LIVE Training on INSTAGRAM Strategy

Unshaken

BONUS Episode! If you are a super cool chick and in my Facebook group, then this episode will seem familiar. This is a recorded version of my LIVE Training inside of my group on Instagram Strategy. I talk about All. The. Things! From Instagram bio, hashtags, and captions to engagement, growth, and paid partnerships! Lots of golden nuggets in here to help you improve your Gram game!

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Today we are chatting about how to identify your target client! Everyone deserves to work with their dream customers, but not everyone knows how to find them. I break down my method of uncovering your target client so that after this episode, you have a clear path to who you want to reach. Susan Friedmann’s book title, “Riches in Niches,” is exactly right! You need to drill down to your niche/ target market and know what problems you can solve for that group of people. 

 

I uncover my target client and even give her a super cool name. One of my biggest marketing secrets is to drill down five or more “layers” deep to identify a group of people that are hyper targeted and need my help! “But, Megan… what if we drill down too far and I exclude someone or repel someone from my product or service?” Don’t worry sister, we go over that too!

 

Do you know who your target client is right now? Can you drill down further to tap into an even more specific market? You will have a road map after you tune in! Let’s go!

 

Our Community:  https://www.facebook.com/groups/unshakenpodcast/

 

Our Instagram: https:www.instagram.com/unshakenpodcast  www.instagram.com/megstratt 

 

My LinkedIn Course/Unshaken Marketing: unshakenmarketing.teachable.com

 

Megan’s Blog: www.meganstratton.com