UCM 262: The Fix for UC Doctors Who Need an Associate Yesterday!
The Upper Cervical Marketing Podcast
Release Date: 07/14/2025
UCM 281: Growing with Purpose: Expansion, Culture & Mission Work with Dr. Kyle Troyer
The Upper Cervical Marketing Podcast
In this inspiring episode, Dr. Bill Davis sits down with Dr. Kyle Troyer to explore his remarkable journey from running a thriving Upper Cervical practice in Cedar Falls to expanding into a second clinic and launching a global mission movement. Dr. Troyer shares the systems, structure, and leadership principles behind creating a second successful location—along with the importance of culture, communication, and training across teams. He also opens up about his life-changing mission trip to Kenya, where his team served over 4,000 people in five days, leading to the founding of...
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UCM 280: Inside the 2025 Upper Cervical Practice Survey: What the Data Really Shows
The Upper Cervical Marketing Podcast
In this episode, Dr. Bill Davis and Tony Hook break down the 2025 Upper Cervical Practice Survey, revealing the real numbers behind what’s working—and what isn’t—inside UC practices today. They walk through average visit fees, overhead benchmarks, new patient trends, care plan usage, growth stages, and the habits of elite clinics collecting over $75k per month. You’ll learn why many practices plateau, why 44% aren’t growing, and the specific systems and strategies that separate thriving multi-doctor practices from struggling solo docs. Whether you’re a startup or...
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UCM 279: Educate to Elevate: Creating a Patient Experience That Grows Your UC Practice
The Upper Cervical Marketing Podcast
This episode of the UCM podcast dives deep into the essential role patient education plays in growing an upper cervical practice. It walks doctors through the entire patient journey—from the very first phone call to the consultation, exam, report of findings, and ongoing care—emphasizing how clear communication, visual tools, and consistent reinforcement dramatically improve retention, compliance, and referrals. Listeners learn how small details in tone, body language, clarity, and visuals can transform patient understanding, build trust, and turn patients into confident...
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UCM 278: Starting Over After 20 Years: Dr. Christy Flick’s Journey to Building a New Upper Cervical Practice in Waco
The Upper Cervical Marketing Podcast
In this inspiring episode of the UCM Podcast, Dr. Bill Davis sits down with Dr. Christy Flick to discuss her remarkable journey of starting over after nearly 20 years in practice. After building a thriving upper cervical office in Dallas, Dr. Flick made the courageous decision to relocate to Waco, Texas, to be closer to family—and rebuild from the ground up. She shares candid insights about facing the mental challenges of starting fresh, adapting to a new market, and the importance of authentic relationships in practice growth. Listeners will also hear how strategic hiring, clear...
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UCM 277: How Dr. Pat Lin Turned a Small Office into a Multi-Location UC Practice
The Upper Cervical Marketing Podcast
In this episode, Dr. Bill Davis sits down with Dr. Pat Lin of Symmetry Health Chiropractic in Cedar Park, Texas, to explore how he grew a million-dollar Upper Cervical practice from just 850 square feet—and how he’s now scaling to multiple locations. Dr. Lin reveals the systems, team structure, and leadership strategies that made his success possible, including how his new patient coordinator, CA roles, and clear KPIs drive consistency and growth. He also shares his upcoming plans to expand into Houston and Austin, his approach to training and accountability, and the crucial...
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UCM 276: The Pursuit of Mastery: Dr. Hutan Ghojallu’s 30-Year Journey in NUCCA
The Upper Cervical Marketing Podcast
In this inspiring episode of the UCM Podcast, Dr. Bill Davis sits down with Dr. Hutan Ghojallu, a seasoned upper cervical chiropractor from Mequon, Wisconsin, to explore his remarkable 30-year journey in chiropractic. From his humble beginnings as an international student discovering chiropractic at Palmer College to building his NUCCA-based practice from scratch, Dr. Ghojallu shares powerful insights on perseverance, purpose, and continual learning. He discusses the importance of principled chiropractic philosophy, team culture, accountability, and ongoing training in achieving...
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UCM 275: How to Hire and Keep the Right Team in 2025
The Upper Cervical Marketing Podcast
In this episode of the UCM Podcast, Dr. Bill Davis dives into one of the biggest challenges facing upper cervical chiropractors today — hiring and keeping the right team. He breaks down why turnover is o costly, how to hire with intention rather than desperation, and the key roles every growing practice needs to thrive. Dr. Davis also shares insights from UCM’s Associate Recruitment Program, explaining how culture, mission, and onboarding are more powerful retention tools than pay alone. Whether you’re looking to hire your first CA, bring on an associate, or strengthen...
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UCM 274: Building a Thriving NUCCA Practice: Lessons from Dr. Devin Young and Dr. Jeanette Tapia
The Upper Cervical Marketing Podcast
In this episode of the UCM Podcast, Dr. Bill Davis sits down with Dr. Devin Young and Dr. Jeanette Tapia from San Diego, California, to unpack their inspiring journey from full-spine practitioners to leading NUCCA specialists. The conversation explores how they built and rebuilt their practice—first in Texas and later in San Diego—while learning critical lessons about leadership, systems, and team culture. They share powerful insights on creating a consistent patient experience, the importance of weekly staff training, and how to recognize when it’s time to pivot or let go of the wrong...
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UCM 273: The New Patient Journey in 2025: Trust, Engagement, and Retention
The Upper Cervical Marketing Podcast
In this episode of the UCM Podcast, Dr. Bill Davis and Tony Hook explore how the patient journey has radically transformed in today’s digital-first world. They discuss how upper cervical chiropractors can adapt to changing patient behaviors shaped by AI, social media, and multichannel discovery. From building trust before patients even step into the office, to engaging them with video content, reviews, and consistent follow-up, the conversation emphasizes how practices can convert awareness into lifetime care. Listeners will gain actionable insights on creating stronger...
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UCM 272: 5 Things to Focus on as a Chiropractic Student (Beyond Passing Boards)
The Upper Cervical Marketing Podcast
Dr. Bill Davis on the UCM Podcast As a chiropractic student, it’s easy to get caught up in tests, grades, and the looming pressure of board exams—but real preparation for your future goes far beyond the classroom. In this episode, Dr. Bill Davis shares five powerful lessons that most schools won’t teach you, but every successful chiropractor must learn. From building relationships with mentors and mastering communication, to understanding business, protecting your own health, and diving into upper cervical training early, these insights are designed to help you avoid common...
info_outlineDr. Bill Davis and Tony Hook on the UCM Podcast.
Feeling overwhelmed and out of bandwidth in your UC practice—but still haven’t hired help? You’re not alone.
In this episode, Dr. Bill Davis and Tony Hook break down why hiring associates feels so hard, the 5 reasons UC docs stay solo, and how to finally fix it with a proven system.
Whether it’s your first hire or your fourth, this conversation gives you clarity, confidence, and a game plan.
What You’ll Learn:
· Why traditional hiring methods don’t work for UC practices
· The top 5 reasons docs avoid hiring—even when they’re ready
· How the multi-doctor model unlocks scalability and freedom
· How to know if your practice is truly ready
· A look inside UCM’s Done-for-You Associate Recruitment Program