219 | Stop Discounting Yourself: How Service Businesses Stay Visible During the Holidays
Branding Momentum with Veronica Di Polo
Release Date: 12/04/2025
Doing Everything Right (Why It Still Feels Hard)
Branding Momentum with Veronica Di Polo
Most service businesses aren’t failing. They’re exhausted. They’re doing the right things. Following the advice. Watching the videos. Reading the posts. And somehow everything still feels hard. In this episode of the Branding Momentum Podcast, I talk about what I’ve been noticing behind the scenes. Not marketing tactics. Not trends. Human behavior. Why consuming more advice is slowing people down. Why explaining more is making decisions harder. And why in 2026, progress is going to come from editing things out, not stacking more on. If you sell your brain, your skill, or...
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4 Predictions for Service-Based Business Owners in 2026
Branding Momentum with Veronica Di Polo
I’ve been watching how people choose service businesses lately and something clicked. The biggest changes coming in 2026 aren’t really about marketing tactics. They’re about how humans make decisions again when everything feels noisy, repetitive, and automated. Everyone keeps repeating the same predictions. AI this. Video that. But if you sell your brain, your skill, or your time, most of that advice doesn’t help you. In this episode, I’m sharing four predictions for 2026 that actually matter for service-based business owners. Not trends. Not hacks. Just the shifts I see...
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Best of 2025: The Service Pro AI Chooses First: Where the Machine Gets Its Answers
Branding Momentum with Veronica Di Polo
Today we’re revisiting the episode that exploded in downloads this year. Because AI is already deciding who gets seen, who gets recommended, and who gets ignored. And this one hit a nerve for a reason. Here’s your holiday replay: AI’s first pick. Listen again. Update your strategy. Walk into 2026 making sure you’re the one the machine chooses. You’ll learn the real truth most business owners still don’t understand: AI isn’t looking at your website first. It’s not scanning your Instagram grid. It’s not reading your blog. It’s pulling from open, high-authority platforms that...
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Best of 2025: Clients Aren’t Googling You. They’re Asking AI.
Branding Momentum with Veronica Di Polo
If 2025 taught us anything, it’s this: your clients aren’t Googling you anymore. They’re asking AI about you. And if the machine can’t find you, you don’t exist. That’s why this replay is back, because it became the episode everyone kept messaging me about. In this conversation, we break down the real shift happening right now: search engines are turning into answer engines. And if you don’t optimize for that shift, AI will skip you the same way people skip ads. Inside this episode, you’ll learn how AEO (Answer Engine Optimization) works and how service providers...
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219 | Stop Discounting Yourself: How Service Businesses Stay Visible During the Holidays
Branding Momentum with Veronica Di Polo
Everyone’s inbox is full of “50% off” chaos. But if you run a service business, you can’t exactly discount your brain. So what do you do when every brand is shouting “buy now”? I’m Veronica Di Polo, marketing strategist and host of the Branding Momentum Podcast, based in Moraira, Alicante, Spain, helping service-based business owners get leads with words that sell. In this episode, I’ll show you how to stay visible when everyone else is running discounts you can’t (and shouldn’t) match. You’ll learn why promotions often backfire for service pros, what to do...
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218 | What Happens When You Stop Creating Alone
Branding Momentum with Veronica Di Polo
Sometimes the moment that wakes you up isn’t a business win, it’s life reminding you to look up. This week, I’m taking you to London. From seeing Coldplay live to watching the Simón Bolívar Symphony (where my dad is one of the founders), to catching up with old friends who are now leading global brands, this trip made me realize something powerful about creating in isolation. You can’t find new ideas if you’re always alone behind a screen. You find them when you step outside your bubble, connect with real people, and let life feed your creativity again. I’m Veronica...
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217 | Lead Magnets That AI Won’t Ignore in 2026
Branding Momentum with Veronica Di Polo
Most freebies never get seen. Not by people, not by AI. If your lead magnet lives in a lonely folder or just looks pretty on Canva, this episode is for you. I’m Veronica Di Polo, marketing strategist and host of the Branding Momentum Podcast, based in Moraira, Alicante, Spain. I help service-based business owners get leads with words that sell and strategies that make them visible in AI search. In this episode, I’m breaking down how lead magnets are being read by AI tools like ChatGPT, Perplexity, and Gemini — and what’s changed for 2026. You’ll learn what formats actually...
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216 | Why Everything Looks the Same (and How to Break Out of It)
Branding Momentum with Veronica Di Polo
You scroll, you post, you tweak your content, and everything starts to look the same. In 2026, sameness is the silent killer of creativity and visibility. Algorithms reward familiar, not fresh. So if your feed only shows what your competitors post, you’ll keep sounding like them. In this episode, I share how to break the copy-paste loop and start seeing new again. You’ll learn: 💭 Why creative burnout happens when your feed lives inside your niche 🧥 My London story and how it changed how I see inspiration 👀 Simple shifts to start noticing differently again Listen if...
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215 | The Hidden Pages AI Looks For (Even If You Don’t Have a Website)
Branding Momentum with Veronica Di Polo
There are hidden pages that can actually help you get noticed when people are searching for what you do. In this episode, we’re breaking down exactly which pages AI reads to understand your business, and what to create if you don’t even have a website yet. You’ll learn: - what kind of information AI looks for to trust you as a real service provider. - the findable pages most people forget. Your FAQ, About, Resources, and Case Studies. - how to turn social posts into “pages” that still count for discovery. - what’s changed in 2026 and why visibility now depends on...
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214 | Surviving Chaos in Business Real Lessons from a Marketing Strategist in Spain
Branding Momentum with Veronica Di Polo
This isn’t your typical business episode, it’s a true story of chaos, courage, and creativity. A hurricane. A coup. A major international event falling apart in real time. And me, at 18, trying to hold it together. In this episode, I share what really happened during that week from hell, and the lessons I didn’t know I was learning at the time. It’s about staying calm when everything collapses, leading under pressure, and finding humor in disaster. You’ll hear how that week shaped the way I handle launches, clients, and marketing today, because business isn’t just...
info_outlineEveryone’s inbox is full of “50% off” chaos. But if you run a service business, you can’t exactly discount your brain. So what do you do when every brand is shouting “buy now”?
I’m Veronica Di Polo, marketing strategist and host of the Branding Momentum Podcast, based in Moraira, Alicante, Spain, helping service-based business owners get leads with words that sell.
In this episode, I’ll show you how to stay visible when everyone else is running discounts you can’t (and shouldn’t) match. You’ll learn why promotions often backfire for service pros, what to do instead, and how to use this season to build real trust before 2026.
🎧 Listen on Spotify, Apple Podcasts, or Amazon Music.
💡 Free Resource — The AI Visibility Sprint
Are you invisible in AI search?
3 days. 3 moves. Stop AI from skipping your name.
👉 Day 1: The gut-punch invisibility test (ouch, but necessary)
👉 Day 2: Your first breadcrumb — 5 minutes, zero stress
👉 Day 3: An AI-ready FAQ that keeps working while you drink rosé
Start free AI Sprint → https://veronicadipolo.mykajabi.com/aisprint
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