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Healing Wounds: You Are Worthy of Being a Podcaster - EP 65

The Podcaster's Guide to a Visible Voice

Release Date: 09/25/2023

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The Podcaster's Guide to a Visible Voice

How do you bring your humanity to your podcast? Sharing your voice isn’t always easy. Factor in the painstaking writing of your script or copy, all those edits and revisions, and some nerves about speaking into the mic, and even the most heartfelt story can wind up either flat and unemotional or encased in that “reporter voice” from the dawn of radio. Unlock some podcasting inspiration through this conversation with Erin Moon, a classically trained actor who has narrated more than 450 audiobooks. To deliver the sincere and evocative narration for which she’s known, Erin centers...

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What’s the connection between audiobooks and podcasts? You already know the right tone and voice is essential for building a connection with your listeners. It just makes sense, then, that you can turn to different kinds of audio media for inspiration when looking to further hone your skills behind the mic. Take, for example, audiobooks. Especially in the last year or so, the connection between audiobooks and podcasts has expanded beyond the shared audio medium. Platforms like Spotify are putting a lot of their chips on audiobooks, and podcasters need to start considering this angle...

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How do you create the written content for your podcast? You’ve probably heard actors say that they can’t bring themselves to watch their own films. As a podcast host, maybe you relate to the cringe factor that comes from listening to your shows after you’ve recorded them, but if you’ve decided to write episode-accompanying blog posts and show notes yourself, you don’t have that luxury—you have to tune back in. And if you don’t consider yourself A Writer, this process can feel a bit overwhelming. Shannon Kirk is the writer behind the blogs and show notes for the podcasts Mary...

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How do you write for your podcast when you’re “not a writer”? A lot of podcast hosts are drawn to the audio medium because they have always felt they can express themselves better and more easily through speaking than through writing. In this episode, Mary shares how a lackluster introduction to writing in her youth spurred her into radio—she wanted to speak instead of write! Then, she discovered that radio and podcasting still call for a fair bit of writing. Facing that demon created the a-ha moment that led Mary to fine-tune a writing-for-speaking approach that works and...

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The Podcaster's Guide to a Visible Voice

How does branding tie into your podcast? As a podcast host, figuring out how to communicate why your episodes are worth listening to is one of your most important tasks. Downloads are nice and all, but it’s the strength of your brand—and really nailing down how you want your listener to feel—that encourages them to earmark some of their extremely valuable time for listening to your show. This is what truly sets you apart from the competition. Dr. Brigitte Bojkowszky is a brand strategist and educator with more than 20 years of experience in her field, and she’s also a podcast host...

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The 2024 podcasting season is gearing up to be an exciting one, with lots of changes on the horizon. New ventures like YouTube integration have raised this huge existential question—what is a podcast? And while this fresh take brings up questions of video components, RSS feeds, and more—at the end of the day, the road forward for podcasting is still paved with audio-first emotional connection. In this episode, Mary ties her year-end 2023 values into the exciting future of this innovative medium, underscoring the power and necessity of remaining authentic and captivating as we use our...

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What values are at the heart of your podcast? As 2023 draws to a close, most of us are preparing for some kind of annual review, whether it’s for our business or our personal lives. When you’re looking back on your professional or family values and how they showed up this year, don’t forget your podcast! With all those moving parts, your show is almost like a business in and of itself. That means it deserves its own values. In the final episode of the year, Mary explores how to identify those values and incorporate them into every fibre of your podcast. This is a great way to make...

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How does a report full of podcast stats make you feel? Chances are, you either pore over every page or close the tab, afraid those nasty numbers will tell you things you don’t want to know! Lucky for all of us podcasters out there, Megan Dougherty—a brilliant digital marketing strategist, podcast producer, and creator of the State of Business Podcasting Report—is here to break down how to really get the most out of these statistics. The great news is, if you take them as gentle nudges instead of mandatory prescriptions, all those pie charts and bar graphs offer awesome guidance (and...

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What metrics are you using to measure your podcast’s success? Podcasting is a fantastic business marketing option. It’s a uniquely transparent and personal way to showcase your thought leadership, your services, and your authentic self—all without having to style your hair. Like any marketing strategy, podcasters inevitably want to see how successful their show is, and it’s understandable that they turn to popular metrics like downloads to figure this out. In this episode, Mary breaks down why traditional advertising-focused stats might not be the best pick for independent...

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How well do you know your ideal podcast listener? If you can figure out—like, really, deeply identify—the purpose of your podcast and who you’re creating it for, you’ll discover the huge impact this can have on your show’s success; it helps make every part super cohesive, from selecting your guests and topics, to reaching your ideal audience, to achieving personal growth along the way. Multi-hyphenate entrepreneur Shobna Kannusamy has experienced all these benefits firsthand while creating her podcast, Colour Me Brave, where she amplifies the voices of women of colour through...

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More Episodes

Everyone has that Inner Voice—you know, the one that pipes up now and then to say you aren’t worthy enough, your ideas aren’t worthy enough, to share with the world or on your podcast. Mary has had her own struggle with that negative dialogue, and, to this day, it can sneak in to cast uncertainty on this very podcast. The good news is the process for shifting that inner voice into positive energy, the kind that will fuel your podcasting endeavours, can start right now!

We’re going to get emotional as we dive into:

  • Why it’s so important to make time for reflecting on your podcast
  • How to accept the inner voice that questions our worthiness and transform its message
  • What solo episodes can offer your listener and why they’re so important
  • A few tools for digging deeper into recognizing your worth

Links worth exploring from the episode:

Connect with Mary!

Podcast cover art by Emily Johnston of Artio Design Co. https://www.artiodesignco.com