00:00 Intro
02:16 What happens when you get positioning right.
04:01 What do business do when people are confused by what they are doing?
06:00 Tivo didn’t position themselves.
11:06 Segway and scooters.
12:40 What is the difference between marketing and positioning? Why is nobody talking about positioning?
18:09 Slack
20:37 Wherever the developers go the marketer will follow
21:35 Is it a requirement to start with a hyper focused segment of your addressable market?
25:04 Do you see any distinction between positioning a product vs. service?
28:45 Bud light strategy.
31:01 Uncovering what your potential clients value.
35:43 Peloton’s recent ad. Pricing page. Flipping positioning
42:01 Give Away
42:56 Making sure you position your product in the right market.
47:51 Real estate positioning problems.
50:30 What are you looking for in a realtor?
53:02 Why didn’t you sell the house yourself?
54:45 How am I as a realtor going to position in the market to attach more people like April?
58:10 Show don’t tell.
1:00:46 Product market fit not a thing?
1:04:57 Outro