052 Customer Experience in Midlife with Deirdre Martin
Release Date: 02/10/2022
077 The Best Offers to Sell This Year
Make a Million in Menopause
In this episode, I dive into a hot topic that’s been coming up a lot lately – what are the best offers to sell this year? A new client asked me recently, “Are people still buying coaching?” And the answer is a big, resounding YES. Yes, people are still buying coaching – because people have problems, and coaching offers real, meaningful solutions. We’ve definitely seen some shifts in the online coaching space – especially following the boom during the pandemic – and it’s true that some businesses with shaky foundations have collapsed. But that doesn’t mean coaching isn’t...
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076 3 Simple Steps to a Successful Business
Make a Million in Menopause
Hi, I'm Sarah Leather, and in today’s episode, I’m excited to share the three key ingredients you need to create a simple and highly abundant business. Before diving into these, it’s essential to first examine your business model. Make sure it aligns with how you want to live and work right now—not how you did five or ten years ago. Key Takeaways: A Clear and Aligned Offer: Your offer should match how you want to deliver your services. I’ve found success with a single core offer, which I scaled from one-on-one sessions to a three-month program, and later, group programs and...
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075 Marketing Trends - What's Working & What's Not for 2025
Make a Million in Menopause
Current trends in online business coaching @ 0:01 Sarah explores the latest developments in the online coaching industry, highlighting the challenges faced by larger coaching businesses. She explains how smaller, personalised one-on-one and small group coaching setups have proven more resilient, thanks to stronger foundations and a client-centred approach. Importance of resilience and adaptability @ 1:29 Building inner resilience and adaptability is key to navigating business challenges. Sarah shares actionable insights on how to pivot your business model, diversify income streams, and...
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074 Selling Online Courses with Caitlin Bacher
Make a Million in Menopause
I'm thrilled to have my special guest Caitlin Bacher in this episode. Caitlin specialises in growing an online course business without launching. If you're done with the stressful launch rollercoaster you are going to love this. This topic is so close to my heart as many of my clients have hired me to help them sell their offers after burnout from repeated launching. As the CEO of Scale with Success®, Caitlin Bacher is dedicated to teaching coaches and course creators how to transform their online course into a 7-figure business - without launching....
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073 This One Thing Is Everything in Your Business
Make a Million in Menopause
In this episode, I dive into the power of defining your "one simple thing" and how it can transform the way you approach your business. Here’s what you can expect: Defining Your "One Simple Thing" @ 0:42 I break down why it’s so important to have clarity on your “one simple thing”—the core of what you do, who you help, and the problem you solve. This clarity sets the foundation for your marketing, messaging, sales, and all your offerings. Simplicity and Abundance @ 1:32 Here, I talk about the relationship between simplicity and abundance in business. When we...
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072 This ONE thing creates higher-paying clients
Make a Million in Menopause
This episode discusses the importance of simplicity and constraint in messaging and offers for attracting higher-paying dream clients. Key Takeaways: Constraining your messaging and offers to speak directly to your ideal client is key to attracting higher-paying clients Simplify by focusing on 1 core problem/desire and tailoring content/offers to that specific audience Celebrate small wins along the way instead of getting discouraged An upcoming "Simplified Messaging Method" masterclass will provide frameworks for dialing in messaging Topics: The Power of...
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071 The 30K Way - 3 things to do daily to get your next 3 clients
Make a Million in Menopause
Key Takeaways Know exactly what you're selling and to whom (target audience) Do your Daily Non-Negotiables (DNNs) - grow audience, nurture audience, make offers Take care of your mindset, energy, and physical wellbeing Knowing What You're Selling Have a clear signature offer (1-on-1, group, course, etc.) Know the specific problem you solve and for whom Make it obvious how people can take the next step with you Daily Non-Negotiables (DNNs) Grow Audience: Connect with new people, send friend requests, etc. Nurture Audience: Comment, provide value, build...
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070 How to Uncomplicate Your Business
Make a Million in Menopause
When did your business become SO complicated? In this episode, I share with you what I see with clients and colleagues making things way more complicated than they need to be and how to fix it. Whether it's marketing, selling or delivering to clients, the simpler things are the better it is for everyone. But simple isn't easy.We crave simplicity and spaciousness, and then we break it by making it more complicated than it needs to be. There are valid reasons for this and I can't wait to share with you how I help my clients to overcome this. If you'd like...
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069 Keeping things simple, body first with Christy Nichol
Make a Million in Menopause
I love nothing more than my clients taking exquisite care of themselves while growing their businesses. It was such a joy to speak with Christy Nichol and hear about her ‘body before business’ philosophy. Christy doesn’t just teach this, she embodies it. Christy is the creator of the ‘Burnt Out to Blissed Out Formula’, for professional women who struggle with stress. You can follow Christy here: If you want to know how you can radically simplify your business and life while on your 6 to 7-figure journey in 3 days a week, to find out how I can help you.
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068 Sell Without Selling - the Uncomplicated Way
Make a Million in Menopause
Welcome to the very first episode of Uncomplicated!!! Over the last couple of years, my work has become about 1 thing: Simplicity. I help women to radically simplify their businesses and lives. This brings them more clients, more money, and more time for them. In this episode, I dive into my favourite topic, sales. I speak about how selling has changed over the years and what a difference it’s made to simplify the way I sell and the way I teach my clients to ‘sell without selling’. If you’re done with the complicated business strategies and ready for multiple 6 figures in 3 days...
info_outlineOn this week’s episode, Sarah speaks with her cliet Deirdre Martin. Deirdre is an expert in Customer Experience and shares so much value.
Many small service-based businesses struggle to attract and retain their ideal clients. With marketing and customer experience coaching, they clarify their message and effectively craft their customer’s journey to scale and grow a successful business full of their ideal clients.
Deirdre knows that most small business owners want to build a successful business whose reputation precedes them and where the sales and growth look after themselves. To do that, they need to clarify their message, illuminate their marketing and find a way to convert their existing clients into their raving fans.
The problem is getting their ideal clients to stop scrolling and take action when they come across their business and then figuring out how to retain those who do become their clients, which can leave them feeling overwhelmed. They should have messaging like a beacon to their ideal clients and a journey that their clients will want to use megaphones to tell everyone about.
Deirdre Martin, founder of CX Creators and Deirdre Martin Consulting gets it, which is why she studied customer experience back in 2015. She is a practiced performance coach with qualifications in coaching culture and emotional intelligence. She has co-authored a #1 bestselling book about Customer Experience, where she talks about how Human Experience is Fundamental to Customer Experience.
You can find out more about Deirdre at:
https://deirdremartinconsulting.ie/
If you’re ready to grow your business and want to get your marketing working better in a way that supports you and the people you work with, the doors to the women’s mentoring program WOW Academy are now open. The price is rising soon so please join us if you’re ready to be supported:
https://thesarahleather.com/wm/