Episode 33 - A.J. Vitiello (Producer, Drew Binksy)
Why I Social
On this week's episode, Chris has a conversation with A.J. Vitiello (Producer for Drew Binksy). From the origins of his role with Drew (thanks to Instagram) to YouTube tips and insights, Vitiello discusses what it's like to work as a content creator in the creator economy (YouTube specific). Key Highlights How global travel and Instagram led to his role with Drew Why there is more to a YouTube Hook than the first three-seconds A deeper dive into the creator economy What it's like to travel the globe (and manage a team of editors) Hot Topic for This Week's Episode:...
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Episode 32 - Lexi Croisdale
Why I Social
On this week’s episode of Why I Social, Chris sits down with Lexi Croisdale (Director of Global Content Marketing, Varonis). Lexi is also one of the recently announced National Institute for Social Media Advisory Board Members. Key Highlights How her early career experiences including internships, impacted her career success Why she leads by example with LinkedIn Why working in diverse industries has benefited her ability to deliver innovative content Why she joined the National Institute for Social Media Advisory Board. Hot Topic for This Week's Episode: Employee...
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Episode 31 - Matt Bailey
Why I Social
On this week’s episode of Why I Social, Chris sits down with Matt Bailey (Digital Marketing Instructor, Trainer - SiteLogic Marketing) to discuss digital content creation and training. Key Highlights How understanding software engineering benefited his career and the importance of "balance" Slowing down to think through the best way to execute our content Setting clear goals and considering analytics Training leadership to drive better results Hot Topic for This Week's Episode: Training As A Tool To Fill Marketing Needs or Gaps And of course, learn why Matt socials on...
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Episode 30 - Mark S. Babbitt
Why I Social
On this week’s episode of Why I Social, Chris sits down with Mark S Babbitt (Co-Author of "Good Comes First" and "A World Gone Social"). Key Highlights Discussing writing "A World Gone Social" and "Good Comes First" The evolution of his experience as an author and the "why" behind "Good Comes First" Stories and lessons for executive leadership Why workplace culture remains an important topic Hot Topic for This Week's Episode: Workplace Culture - You'll also learn more about his new podcast, "Mastering Workplace Culture." And of course, learn why Mark socials...
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Episode 29 - Mike Evans
Why I Social
On this week’s episode of Why I Social, Chris sits down with Mike Evans (Founder, Fan Day Nation). Mike breaks down how he's tackled leading a start-up in Fan Day Nation and the way his military background has played a criticial part in his role as a leader. He also discusses the greatest challenges and rewards of working in a start-up. Key Highlights The role his time in the military has played in his professional life How he began his career in sales The origins behind his work with Mile High Huddle and Sports Illustrated Why he chose to start Fan Day Nation Hot Topic for...
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Episode 28 - Carrie Meconis
Why I Social
On this week’s episode of Why I Social, Chris sits down with Carrie Meconis (Leadership Coach and Staff at New York University). From a career that began in theatre both on the stage and as a stage manager to her journey to becoming a leadership coach, Carrie offers invaluable insights to take you into 2026 and beyond. Key Highlights The connection between stage management and organizational skills The personal and mental health benefits of running How Carrie began to work on leadership training The importance of self-awareness and why it's an anchor for leadership Hot...
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Episode 27 - Lasheen Williams (Tchallasheen)
Why I Social
On this week’s episode of Why I Social, Chris sits down with Lasheen Williams (Tchallasheen, IG - Cosplayer). Lasheen recounts his journey to becoming a cosplayer. You'll also learn how he has created a community of content creation opportunities from his experience as a cosplayer - and the opportunities cosplay has since afforded him. Key Highlights What is a cosplayer, and how did he got started The process of content creation and collaboration How he dealt with challenges coming with cosplay How he uses cosplay to inspire his community Building his brand on social media...
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Episode 26 - Chris Porter
Why I Social
On this week’s episode of Why I Social, Chris sits down with Chris Porter (Creative Director and Board Game Designer/Publisher for Chris Couch Games). Porter breaks down his journey to becoming a Creative Director and finding the best way for him - including his experience from both corporate to entreprenurial settings. Key Highlights How he began his path to a career of a creative designer Becoming a board game designer and publisher Managing the time between his work as a creative designer and a publisher What role failure has played in his life - and how it's...
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Episode 25 - Chris Alexander
Why I Social
On this week’s episode of Why I Social, Chris sits down with Chris Alexander, Senior Director of Digital Communications at NYU School of Global Public Health. Chris has spent more than a decade in higher education and has experience as a podcaster, content creator and integrated marketer. Key Highlights The role internships play in finding what you want (or don't want to) do What it's like to experience different roles in a large university The value of creating a professional portfolio How integrated marketing has played a role in his career and he has helped...
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Episode 24 - Nikki Sunstrum
Why I Social
On this week’s episode of Why I Social, Chris sits down with Nikki Sunstrum, CCMP—a globally recognized leader who has developed and leveraged communications and engagement to create significant impact in both government and higher education. Key Highlights How her experience in government (including as an elected city council person for the city of Portland) impacted her professional perspective Why it's important to level the playing field and bring the right people to the table Her experience as an industry leader in higher education Why you should "never abandon...
info_outlineTess Kaytmaz currently works at Cross Fit Virtuosity in Brooklyn and is one of the most passionate people I've had the pleasure of meeting through social media (and previous guests, members of #SMUN). She has a background in social media - which she most recently has used to take on the challenge of mental health awareness. She is also a photographer and you'll find her active on Instagram at username tess_michael.
[The Why I Social Podcast is sponsored by the National Institute for Social Media (NISM). You can learn more about their programs at nismonline.org.]
Hear her story on this week's episode. And of course, Why Does She Social?!
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If you know someone who deserves their story told, let me know! Tweet me at @CBarrows or @WhyISocial using #WhyISocialGuest