Jon Burdekin - Salary Sacrifice: The Secret to Affordable EVs?
Release Date: 04/02/2025
AI Can Write Your OKRs. That Doesn't Make Them Strategy
Wicked Problems Podcast
AI can generate objectives and key results in seconds. That does not mean it understands your strategy. In Series 4, Episode 8 of Wicked Problems, Toby Corballis speaks with Mike Horwath, founder of The OKR Hub, about how OKRs make strategy measurable, why the process of creating them matters, and where AI can genuinely improve execution. They explore KPIs, context and data quality, capability maturity, Kanban, portfolio reporting, token costs and the risk of strategic homogenisation. | |
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Why EV and AI Adoption Depend on Better Communication with Jess Shanahan
Wicked Problems Podcast
This long-form episode of Wicked Problems is a conversation about how EV and AI adoption share the same communication problem: the people designing and promoting these technologies tend to foreground complexity that users neither need nor value. Toby Corballis and e-mobility communications specialist Jess Shanahan examine why clearer, more human communication matters—from selling electric cars to introducing AI inside organisations. Their conversation also moves beneath the messaging. Legacy systems, reactive leadership, weak AI literacy and poorly designed change all shape whether new...
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Why AI Implementation Fails When Organisations Move Faster Than They Can Govern
Wicked Problems Podcast
This long-form episode of Wicked Problems is a practical conversation about AI adoption after the initial hype. Toby Corballis and Marcellus Lindsay look beyond the promise of automation and ask what happens when AI is introduced into organisations that cannot yet govern its cost, risk, data, accountability or human impact. The discussion moves between real-world implementation, change leadership, AI literacy, trust, hallucinations, token costs, agentic AI, and the familiar pattern of technology running ahead of organisational capability. The point is not that leaders should avoid AI. It is...
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Digital Transformation in Professional Services: What Consultants See That You Don't with Winnie Barnwell
Wicked Problems Podcast
Is your firm spending money on new software when the real problem is hiding in plain sight, inside the processes, handovers, and habits your team has quietly built around a broken system? In this episode, Toby Corballis is joined by Winnie Barnwell, a digital transformation consultant and project and change manager who works primarily with law firms and professional services businesses. Winnie brings a structured, diagnostic approach to operational improvement, helping organisations understand not just what is going wrong, but why, and what to do about it in a way that actually sticks....
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Moldable Development and Glamorous Toolkit: How to Make Your Software System Explain Itself
Wicked Problems Podcast
Are your engineering decisions based on what your system actually does, or on what your team believes it does? Most software teams are navigating in the dark. Developers spend more than half their time reading code, yet reading doesn't scale, and it rarely produces accurate decisions. As AI tools generate code faster than ever, the problem is getting worse, not better. This episode challenges the assumption that delegating understanding to AI is the answer. Tudor Girba is the co-creator of Moldable Development and the Glamorous Toolkit, and a co-founder of Feenk, the research company behind...
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Decarbonising Heavy Industry: How Perocycle's Closed Carbon Loop Could Transform Steel Production
Wicked Problems Podcast
Is the steel industry's carbon problem actually a resource problem in disguise? In this episode of Wicked Problems, we explore one of the most promising, and least-discussed, frontiers in industrial decarbonisation. Dr Harriet Kildahl is the CTO and co-founder of Perocycle, a deep tech spin-out from the University of Birmingham focused on eliminating carbon emissions from heavy industry through a closed-loop thermochemical process. As a chemical engineer and entrepreneur with a background in pioneering industrial decarbonisation, Harriet brings both the scientific rigour and the commercial...
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Wardley Maps Explained: How to Read Your Industry Landscape and Build Strategy That Holds
Wicked Problems Podcast
Is your strategy a vision built on solid foundations , or a story you’ve told yourself with nothing underneath it? And if the industry shifted tomorrow, would you even see it coming? This episode of Wicked Problems goes deep on Wardley Mapping , one of the most rigorous and underused frameworks in strategy today. Simon Wardley, the creator of Wardley Maps, joins the show to explain how the methodology works, where it came from, and why most of what businesses call a “map” is actually just a graph. Simon’s path to mapping began not in a consulting firm or business school, but in a...
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Flow Analytics and AI-Powered Process Optimisation: How to See Where Your Delivery Is Breaking Down with Sonya Siderova
Wicked Problems Podcast
Are your teams working flat out, but delivery still feels slow, unpredictable, and hard to explain to stakeholders? In this episode of Wicked Problems, Toby speaks with Sonya Siderova, founder and CEO of NAVE, a flow analytics platform that helps software and delivery teams identify process bottlenecks, reduce cycle times, and make performance visible through data. Sonya brings over a decade of experience in software development, product management, and process optimisation. NAVE has been on the market for eight years and was built around a simple but powerful observation: the problems slowing...
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Claire Miller: How EVs Could Pay Your Energy Bills
Wicked Problems Podcast
Electric vehicles aren’t just for driving — they’re powerful batteries on wheels. In this clip, Claire Miller breaks down how new V2G (vehicle-to-grid) technology could let you earn money by simply keeping your EV plugged in. From smart tariffs to grid balancing, this is the future of energy — and it’s already rolling out.
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Guy Haydon - From EVs to EPs: Guy Hayden on Electrifying Air Travel
Wicked Problems Podcast
Join us on Wicked Problems as we explore the groundbreaking world of electric aircraft with Guy Hayden, Chief Commercial Officer at Aerovolt. Discover the challenges and innovations driving this nascent industry, from lightweight aircraft to electric vertical take-off taxis. Guy shares exclusive insights into the first public electric aircraft charging network, the parallels with early EV development, and what the future of sustainable aviation could hold. Plus, don’t miss hints about a thrilling race between an electric car and a plane! Guy Haydon is the Chief Commercial Officer at...
info_outlineToby and Jon Burdekin dive into the challenges and opportunities of fleet electrification. They discuss the evolution of electric vehicle infrastructure, the growing role of salary sacrifice schemes in making EVs more accessible, and the misconceptions surrounding EV adoption. Jon shares insights on how businesses can smoothly transition their fleets while avoiding common pitfalls.
Jon has 30 years’ experience in the UK leasing and fleet finance industry, having previously worked for such major leasing companies as Alphabet GB Ltd and GE Capital Fleet Services. His 15-year career with Alphabet incorporated roles as Account Manager, Head of Account Management, and Head of Consulting Services.
Client relationships that Jon had direct responsibility for included McDonald’s, BOC, Shell, Oracle, Royal and Sun Alliance and the BBC. By managing such large vehicle fleets, he has gained extensive knowledge in helping clients transition to electric – incorporating all the component parts of that journey.
A subject matter expert in the adoption of electric vehicles and salary sacrifice schemes, Jon led Alphabet’s Electric Vehicle proposition, AlphaElectric, and is the accredited EV and salary sacrifice trainer for both the British Vehicle Rental and Leasing Association (BVRLA) and the Association of Fleet Professionals (AFP). Jon has also delivered EV training directly for such clients as LV=, Leaseplan, AA Drivetech, Arval, United Rental Group, SG Fleet, Athlon, Select Car Leasing, Volvo, Citygate Group, Holdcroft Group and Norton Way Motors.
Delegate satisfaction rates consistently exceed 95% and Jon is able to demonstrate measurable improvements in EV confidence and knowledge of between 60% and 300%.
Jon has run his own consultancy business since January 2019 with the aim of enhancing subject matter knowledge on all aspects of Salary Sacrifice and EV adoption, and helping clients educate their customers for the transition to 100% electric by 2030 (cars), or 2035 (LCVs).
I hope you enjoy the show and if you have any comments or suggestions, please write to me at: toby@wickedproblems.fm.
Wicked Problems is powered by Adaptavis®
Adaptavis is a Business Performance Management and Transformation consultancy aimed at forward-thinking leaders, based in London UK. The company specialises in helping organisations to enhance operational efficiency, drive business growth, and navigate complex transformations. From strategy to execution, they focus on providing insights and practical solutions to improve the overall performance of businesses, ensuring they can adapt to changing market conditions and achieve sustainable success. Toby Corballis is a Partner at Adaptavis.
You can find out more about their work by visiting: www.adaptavis.com
Enjoy,