#322: Len Kretchman – Uncrustables Creator, Bread Kneads Co-Founder
Release Date: 04/02/2025
Wild Business Growth
Jamie Sonneville, the Founder & CEO of Agri-Trak, joins the show to share her journey from 5th-generation farmer to creating the farm labor tracking software. Hear what many people get wrong about farmers, what to do in your Pre-MVP stage, how to stop doing things the way you’ve always done them, The Apple Segment, and why Wegmans has such a diehard following. Connect with Jamie at and on
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Donna Letier, the Co-Founder & CEO of Gardenuity, joins the show to share her journey from learning the science behind gardening to creating patio container gardens & indoor desktop gardens for all. Hear why gardening is good for your mental health, how she started offering food-inspired gardens, what to look for in potential employees, what she’s learned from her daughter Jillian, and Donna’s fondest memory from the outdoors of Alaska. Connect with Donna at and on
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Christa Pitts, the Co-Founder & Co-CEO of The Lumistella Company, joins the show to share her journey from QVC host to creating The Elf on the Shelf. Hear how The Elf on the Shelf came to life, the moments that made it a hit, how to handle rejection as an entrepreneur, how she achieves work-life balance with her identical twin sister Co-CEO, and how to get better on camera. Connect with Christa at , , , , and on
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Scott Porter, the Owner, Founder, and Chief Churro Officer of San Diablo Artisan Churros, joins the show to share his journey from starting an airline to revolutionizing the world of churros. Hear how he fell in love with churros, the secret recipe that changed everything, how to come up with new product ideas, how he got Charles Barkley to try his churros, and his 3 dream tacos. Connect with Scott at , on & @SanDiabloChurros, and on
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Goldie Chan, the Founder of Warm Robots and Author of Personal Branding for Introverts, joins the show to share her journey from posting one of the first videos on LinkedIn to becoming The Oprah of LinkedIn and The Queen of Uncool. Hear how to create content for brands & personal brands, how to carve out Off-Brain Time, how to practice Ideal Daydreaming, what sea monkeys actually are, and why Goldie colored her hair green. Connect with Goldie on , on Instagram , and get her book at
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Rob Herzog, the Founder of ZogSports & ZogCulture, joins the show to share his journey from a close call on 9/11 to connecting millions of adults through sports leagues in 6 major cities. Hear the Piña Colada Epiphany that changed Rob’s life, how to meet increased demand for your product or service, the Building Block Strategy for adding clients & partners, how to adjust to new chapters in life, and the time Bill Murray showed up at one of their kickball games. Connect with Rob on and at , , and
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Amanda Lacy, the Founder of Bijou Build, joins the show to share her journey from designing toys to creating the revolutionary outdoor play structure for ages 3-103. Hear how to make a modular product, how to design child-safe toys, how to inspire user-generated content aka UGC, fun facts about moss, and the best tapa in Barcelona. Connect with Amanda at and on & @BijouBuild
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Myles Powell, the Founder & CEO of Myles Comfort Foods, joins the show to share his journey from starting a line of BBQ sauces to pivoting to mac & cheese and getting distribution at Whole Foods and Target. Hear how to rebrand your business, how to create meals for the frozen food aisle, how to increase production as a food brand, how to keep learning as an entrepreneur, and his experience on the Food Network TV show America’s Best Cook. Connect with Myles at , on , and on social media
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Jeffrey Gabriel, the Founder & CEO of Saw.com, joins the show to share his journey from getting into the domain name broker business to leading the Guinness World Record-breaking sale of Sex dot com and completing over half a billion dollars in transactions. Hear the behind the scenes of the $13 million Sex dot com deal, how domain names are valued, how to get through growing pains as an entrepreneur, what to look for in a domain name, and what the Playboy Mansion is like in real life. Connect with Jeffrey at and on
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Ted Xenohristos, the Co-Founder & Chief Concept Officer of CAVA, joins the show to share his journey from starting a casual Mediterranean restaurant to scaling to over 400 fast-casual locations and going public. Hear what he learned growing up in a restaurant, how to create a buzzworthy brand, how to prevent menu creep, how CAVA stays fresh & generous, and the Greek Edition of Rapid-Fire Q&A. Connect with Ted at , on , and on Instagram
info_outlineLen Kretchman, the Creator of Uncrustables and Co-Founder of Bread Kneads, joins the show to share his journey from college football star to creating the crustless PB&J sandwich that became a billion-dollar brand. Hear how his wife Emily came up with the idea for Uncrustables, the insights that made them possible to produce, the moment they knew it would be a success, how they sold Uncrustables to Smucker's, and Len’s favorite route to run as a wide receiver. Connect with Len at BreadKneadsLLC.com and Orders@BreadKneads.net