Cannabis Opportunities: Entrepreneur Wendy Bronfein on Funding, Franchises and Scaling Wellness
Release Date: 11/04/2025
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Cannabis Opportunities: Entrepreneur Wendy Bronfein on Funding, Franchises and Scaling Wellness
Wings of Inspired Business
Wendy Bronfein is the Co-Founder, Chief Brand Officer and Director of Public Policy at Curio Wellness, Maryland’s leading medical cannabis company, where she focuses on driving the company’s legislative agenda across multiple states and building the Curio brand. Wendy made the leap into the medical marijuana space after a long career in television. She was Creative Director of On-Air Promotions at LIVE! With Kelly & Michael and was a Managing Producer at BBC Worldwide Americas from 2006-2010. She has also served in various freelance production roles in New York and Los Angeles working...
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Brittney Lincoln is the CEO and Founder of Females in Franchising, a dynamic platform dedicated to empowering women in the franchising industry. With over 13 years of experience spanning home services, beauty, and medical franchises, Brittney has built a reputation as a connector, educator, and strategist in the franchising world. She is passionate about providing a space for women to collaborate, learn from industry experts, and grow both personally and professionally. Her expertise lies in helping business owners understand franchising, scale their brands, and take their locations from one...
info_outlineWendy Bronfein is the Co-Founder, Chief Brand Officer and Director of Public Policy at Curio Wellness, Maryland’s leading medical cannabis company, where she focuses on driving the company’s legislative agenda across multiple states and building the Curio brand. Wendy made the leap into the medical marijuana space after a long career in television. She was Creative Director of On-Air Promotions at LIVE! With Kelly & Michael and was a Managing Producer at BBC Worldwide Americas from 2006-2010. She has also served in various freelance production roles in New York and Los Angeles working on shows such as The Andy Milonakis Show, Wanda Does it, and The Sharon Osbourne Show.
🔑Key Takeaways🔑
🛠️📝 Navigating Regulatory Roadblocks: How to scale a business in a challenging industry like cannabis, where U.S. federal Schedule 1 drug status means excessive taxation and restrictions on banking, research, and marketing. This, when research shows safer communities, more state tax revenue, reduced opioid use, and lower teen consumption where cannabis is legal.
🤟❤️ Branding in a Constrained Industry: What to do when traditional marketing and advertising channels are closed off, and how to make creative, high-touch approaches, community engagement, and “ground game” outreach earn customer trust and build awareness.
🌈 🤎 Empowering the Next Generation of Diverse Entrepreneurs: Learn how Curio Wellness is taking bold steps to offer franchise opportunities specifically designed to help women, minorities, and disabled veterans break into the cannabis business—helping others navigate regulatory and financial barriers by supporting their capital needs and providing operational guidance.
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More about Wendy at Curio Wellness