How To Write Emails That Get Results with World #1 Trainer Kim Arnold
Release Date: 10/15/2022
How The Over 50s Are The Answer to Economic Growth
Show Me The Way
“It's unacceptable to say to somebody in their 30s, when are you having children? Yet, on a daily basis, we've got people that are in their early 50s being asked, when are you going to retire?” Lyndsey Simpson is an entrepreneur and advocate blazing the trail for how workplaces can adapt to an ageing population. In this episode of Show Me The Way, we discuss population change, why ageism is so normalised and what hiring and retraining older workers can offer a business. Her organisation, 55/Redefined, advocates for age positivity and diversity across all areas of life, from age-inclusive...
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How To Be A Hot Shit Lawyer with Tamara Box
Show Me The Way
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How To Build Connections With Kindness That Last with Pinky Lilani
Show Me The Way
Author, entrepreneur, cook and trailblazing champion of women across the globe, Pinky Lilani might just have done it all. In this episode of Show Me the Way, Pinky shares with me her newly-published memoirs, ‘Some Kind of Wonderful’, which weaves together her remarkable career journey with recipes, anecdotes and testimonies from friends. From cooking in bookstores to having dinner at Buckingham Palace, Pinky shares remarkable and personal stories of how determination and courage can yield amazing opportunities and unexpected friendships. We discuss the lessons she’s learnt across her...
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How To Unlock The Spending Power of Women with Tesco Clubcard Creator, Edwina Dunn
Show Me The Way
Tesco Clubcard Creator and Founder of The Female Lead Edwina Dunn is a globally renowned Big Data pioneer. In this episode of Show Me the Way, the author of When She’s in the Room talks about using data science to unlock the spending power of women and believes knowing women better will release billions of pounds of new income. We discuss her data-driven, not-for-profit, The Female Lead which encourages girls to increase their self confidence and self belief through inspiring role models. Edwina says in business, (and life), two is better than one and believes the greatest...
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How History Can Help Fix The Gender Gap with journalist and author Josie Cox
Show Me The Way
Journalist Josie Cox is a leading authority on the relationship between economics, business and gender. In this episode of Show Me the Way, the author of "Women, Money, Power: The Rise and Fall of Economic Equality" talks about the history of women’s fight for economic emancipation and the barriers to gender equality that still exist today. We discuss the untold stories of female financial pioneers, sexism in the workplace and how Covid has impacted the gender pay gap. Despite the harrowing reality of the data, Josie’s book is a call to action to unite in collective effort against...
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How To Make The City More Inclusive with Social Class Expert, Dr Louise Ashley
Show Me The Way
Sociologist and University of London Fellow Dr. Louise Ashley is a leading authority on social class, its effect on career progression and access to elite professions. In this episode of Show Me the Way, the author of “ Highly Discriminating: Why the City Isn’t Fair and Diversity Doesn’t Work” talks about what needs to be done to make the City less exclusive. She believes as well as focusing on diversity and recruitment, it needs to think about its impact on society at large. . We discuss that book title (and why she doesn’t like it now), social mobility, “fitting in”...
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How To Be Bold, Bright and Unapologetic with vintage stylist and seller Lady Boo
Show Me The Way
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How To Market and Sell Yourself Successfully Internationally with Muse of Marketing, Allyson Stewart-Allen
Show Me The Way
If you're thinking about expanding your business or personal brand globally then this episode is for you. In Show Me The Way with Allyson Stewart-Allen, the woman dubbed the "muse of marketing" and author of "Working with Americans" talks about what you need to do to be successful when launching or expanding globally. Allyson's tips include: bake a global strategy into your business from the outset know the "smell of the place" before you market there keep an naive eye to retain an edge don't forget qualitative analysis. Too much leadership and business...
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How To Go Electric with Editorial Director of Auto Trader, Erin Baker
Show Me The Way
Erin Baker is the UK’s most senior female motoring journalist and a Global expert in automotive content that drives women to buy cars. She is the Editorial Director of Auto Trader and a Vogue, Marie Claire and Vanity Fair motoring contributor. She's also a Goodwood content consultant and is licenced to drive and race some of the world's coolest cars and motorcycles. Erin knows a lot about cars and talks about them in a way that makes you want to drive them...with the ultimate aim of buying them. But she is far from a petrol head. She is passionate about the next generation of transporation...
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How To Pitch To Serena Williams And Fixing Sexism In Sport With Ishveen Jolly, CEO of Open Sponsorship
Show Me The Way
“The light on women’s sport has never been stronger and it will continue to grow’”. This week on ‘Show Me The Way’, I am joined by the amazing Ishveen Jolly, founder and CEO of ‘OpenSponsorship’. Frustrated by the ‘difficult’ dealmaking involved while she was a sports agent, Ishveen was inspired to create a solution. OpenSponsorship provides an efficient platform for athletes to connect with brands and become the face of their marketing campaigns. From Christ Bryant to Sydney Leroux, Walmart to Footlocker, the platform has taken the sports world by storm, landing investment...
info_outlineWelcome to this special edition of Show Me The Way podcast with me Naomi kerbel. It's special because we recorded it on LinkedIn Live Audio so you'll excuse some of the tapping and tinny sounsd as we get to grips with this new platform.
Today I'm talking to Kim Arnold, the founder of the world’s No. 1 email writing training course, Email Engagement and Author of Email Attraction: Get what you want every time you hit send
Given we spend 6 years on email over the course of a lifetime (that's longer than time spent eating, socialising or going on holiday) it's time we focused on getting it right so we can do less of it and have more fun!
This episode is packed with top tips and information. Please share widely and buy the book which I have found invaluable.
The book: Email Attraction: Get what you want every time you hit send
