loader from loading.io

E158 – Writing Copy and Telling Stories that Convert (Todd Jones, Copyflight)

WPMRR WordPress Podcast

Release Date: 08/10/2021

E182 - Selling $100,000+ Projects (Matt Medeiros, Pagely) show art E182 - Selling $100,000+ Projects (Matt Medeiros, Pagely)

WPMRR WordPress Podcast

In today’s episode, we get to listen again to Joe and Matt Medeiros’ conversation. They talk about how running a family-owned agency honed his entrepreneurial and sales skills, constantly giving value to potential customers, and learning effective sales talk.      Matt is a content creator and the Director of Podcaster Success at Castos. He hosts the podcast, Matt Report, where he talks to a wide range of digital business owners and web consultants. People in the product, marketing, and the agency space are the primary guests. Episode Resources: on , , and ...

info_outline E181 - Making it as an Influencer (Shane Barker, shanebarker.com) show art E181 - Making it as an Influencer (Shane Barker, shanebarker.com)

WPMRR WordPress Podcast

In today’s episode, we get to listen again to Joe and Shane Barker's conversation. They talk about why real-time engagement matters more than fake following, how influencers shouldn’t rely on just one platform, and staying visible online through relevant and relatable content.

info_outline E180 - Challenges of Organizing 1,000+ Person Virtual Conferences (Brian Richards, WPSessions) show art E180 - Challenges of Organizing 1,000+ Person Virtual Conferences (Brian Richards, WPSessions)

WPMRR WordPress Podcast

In today’s episode, we get to listen again to Joe and Brian Richards’ conversation. They discuss the ins and outs of virtual conferences, the challenges of making people show up on event day, and finding success in organizing paid virtual events.

info_outline E179: Leading the Charge on Headless WordPress (Scott Bolinger, AppPresser) show art E179: Leading the Charge on Headless WordPress (Scott Bolinger, AppPresser)

WPMRR WordPress Podcast

Travis Pastrana crashes in on his motorbike and does a triple backflip into our foam pit! He’s here today to talk on mobile apps for WordPress and more.

info_outline E178: Running a Growing Sales & Marketing Team (Nathan Bliss, Kinsta) show art E178: Running a Growing Sales & Marketing Team (Nathan Bliss, Kinsta)

WPMRR WordPress Podcast

The legendary Jedi Master Obi-Wan Kenobi stops in today to share his ideas on directing and guiding his mentees.

info_outline E177: The Powerful Women of WordPress (Amy Masson, Women in WP) show art E177: The Powerful Women of WordPress (Amy Masson, Women in WP)

WPMRR WordPress Podcast

Hermione comes through the Floo Network and enlightens us on the path of the empowering female-led project Women in WP.

info_outline E176: Pixel-Perfect Optimization and Compression (Shane Bishop, EWWW Image Optimizer) show art E176: Pixel-Perfect Optimization and Compression (Shane Bishop, EWWW Image Optimizer)

WPMRR WordPress Podcast

In today’s episode, we get to listen again to Joe and Shane’s chat about image optimization. They cover the technical side of image optimization, how the app is designed to compress images across multiple platforms and websites, and the projects currently in development.

info_outline E175 - Maintaining Your North Star (Justin Busa & Brent Jett, Beaver Builder) show art E175 - Maintaining Your North Star (Justin Busa & Brent Jett, Beaver Builder)

WPMRR WordPress Podcast

In today’s episode, we get to listen again to Joe, Justin, and Brent’s conversation about building websites and applications. The beaver Builder team is big on developing products that will largely benefit their community, talent acquisition from the same circle, and what’s keeping them forward and continuously building products around new ideas.

info_outline E174 - Starting a Freelance Career (Sam Smith, gsamsmith.com) show art E174 - Starting a Freelance Career (Sam Smith, gsamsmith.com)

WPMRR WordPress Podcast

In today’s episode, we get to listen again to Joe and Sam’s conversation about joining WordPress. They discuss Sam’s stories during his firefighter days, how he stumbled upon WordPress and coding, and his approach on how he successfully managed his time to build his own business.

info_outline E173 - Dominating the Enterprise Space (Mario Peshev, DevriX) show art E173 - Dominating the Enterprise Space (Mario Peshev, DevriX)

WPMRR WordPress Podcast

In today’s episode, we get to listen again to Joe and Mario’s conversation on the enterprise space. They discuss how a paid service should always focus on delivering prime and premium experience per user visit, pros and cons of different invoicing methods, different channels to hunt for potential clients, and the power of inbound sales.

info_outline
 
More Episodes

In today’s episode, Joe talks to Copyflight’s Todd Jones, a digital storyteller helping purpose-driven B2B entrepreneurs leverage storytelling to captivate their target market. His team helps businesses identify and develop their story, so that they can communicate more efficiently to their ideal client.  

 

Todd talks about how his college football Top 10 blog evolved into learning WordPress, building sites using themes and widgets, the different web developing sites he came to know, learn, and practice, and what setting end goals mean for conversion copywriting.  

 

Episode Resources:

 

What to Listen For:

  • 00:00 Intro
  • 03:56 Welcome to the pod, Todd!
  • 06:38 The story of the Redneck Coffee Snob
  • 09:43 It all started with a college football Top 10 blog
  • 13:35 Selling ad spots from doing exclusive content writing
  • 17:35 Moving to Wordpress from Blogspot
  • 22:17 Learning different web developer sites while working in an agency
  • 26:45 Venturing into conversion copywriting
  • 29:11 How to start learning conversion copywriting?
  • 32:36 Voice of customer research
  • 39:37 Find someone smarter than you and learn from them
  • 43:11 Have you heard of Barcamp?
  • 44:40 A good About page equals credibility
  • 48:45 Everybody does like storytelling, even tech people
  • 50:16 Find Todd online