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E171 - Inventing Inbound Marketing (David Ly Khim, HubSpot)

WPMRR WordPress Podcast

Release Date: 11/09/2021

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In today’s episode, we get to listen again to Joe and David’s conversation around content marketing strategy. They discuss the ins and outs of content marketing, the strategies that work, how to leverage SEO for organic ranking, and the challenges businesses face in terms of growth.

 

David Ly Khim is the head of growth at People.ai and co-founder of Omniscient Digital, a premium content marketing agency. Previously, he was at HubSpot for 6 years serving as a growth product manager and a growth marketer before that.  

 

Episode Resources:

 

What to Listen For:

  • 00:00 Intro
  • 00:59 Welcome to the pod, David!
  • 01:31 HubSpot users are WordPress users
  • 05:18 Content marketing through SEO
  • 07:22 Tips on how to drive traffic through SEO
  • 11:30 The foundation element of keyword research
  • 13:40 Start a targeted content marketing strategy with your targeted keywords
  • 17:33 What is historical optimization?
  • 23:11 Testing assumptions vs assuming that your assumptions are correct
  • 29:26 Managers set the right mood and work attitude
  • 32:02 What’s keeping David busy?
  • 34:19 The scripts in your mind that hold you back
  • 38:51 With money, some challenges get bigger
  • 41:12 Focusing on monthly recurring revenue
  • 44:03 Find David online