19: Digital Marketing in the Digital Age

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Investors Highlight

That brings me to today’s investor highlight. I have been in the technology world for a long time. In my day to day job I am an educational technology consultant, supporting schools and educators in using technology with students. One thing that I tell educators and I think this holds true for everyone is to be thinking…..do I feel like I work for technology, or does technology work for me? If you feel like you are constantly frustrated by technology then it probably means one of two things. 1) You need a system in place to support you in using the technology or 2) It’s the wrong technology. Oftentimes I find we have the right technology but we don’t put systems into place to make it work seamlessly. Next thing you know you’re spending hours on something that was supposed to save you time and energy. 

There is all sorts of technology to support us in our real estate investing journey. I thought I would highlight some of my favorite tools that I use on a daily basis. 

1. Google Workspace for Business….full disclosure I have been a fan of the Google platform for a very long time and am a Google Certified Trainer. I find that their tools, whether it be a form, their spreadsheets, or their email (Gmail) it’s just a very powerful system when you set it up to work for you. If you or your office is a Google Workspace business and you could use some training feel free to reach out….it’s what I do. 
2. Stessa.com I really like stessa and as a free service for me to manage all my properties, see my finances all in one place I think it’s as good as it gets and is getting better. Quickbooks is so expensive and isn’t real estate focused. Stessa.com is for real estate investors. It does one thing and does it well and at Free…the price is right as well. 
3. The Marco Polo app on phones. This one I have to give credit to our contractor for. When we hired him he wanted to use the app to communicate and seeing that we live across the state from our rentals he’s working on it was perfect. When he has questions about something he can actually show us what he’s talking about, we can see the problem and then come up with a game plan to solve it. Such a great way to communicate when video is needed. Free and simple to use

I’d love to hear some of your favorite technologies that you use in running your real estate business. Leave a comment on this episode at wsreip.com or any other place comments are accepted across all the social media platforms. I always love finding new programs that can help technology work for me instead of me working for it!

Guest: Brandon Bateman

Brandon Bateman started a digital marketing company as a sophomore in college and never looked back. After volunteering to do digital marketing for companies, he started the Bateman Collective and is now the premier digital marketing company for wholesalers across the country. Bateman Collective handles all digital marketing, from SEO to PPC to Facebook and Instagram ads, as well as designing and creating content for those platforms.                

https://www.batemancollective.com/

Disclosure: This interview is for informational purposes only. Nothing contained in this interview should be considered tax, legal, or investment advice. You are responsible for consulting your tax, legal, and investment advisors to determine the best course of action for your personal scenario.