Transform Your Workplace
Most leaders who cannot delegate assume it is a process problem. Susan Drumm has studied both sides of it, and her answer is that the skill gap is real but it is rarely the whole story. Underneath it is usually a belief you have been carrying since long before you managed anyone. Susan has spent two decades coaching C-suite executives, and her work centers on pattern recognition and pattern disruption. In this conversation she explains how she spots those patterns in a leadership team, why leaders resist looking at them, and what it takes to change one in the moment. She shares the story of a...
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Most managers already know what good management looks like. Give real feedback. Delegate. Have the hard conversation. Knowing it has never been the problem. Nir Eyal spent years asking why people who have the right answer still don't act on it. His conclusion is that the gap is not motivation or discipline. It's belief. And beliefs are harder to spot than habits, because from the inside they feel like facts. In this conversation, Nir walks through what a belief actually is, why confirmation bias quietly hardens a manager's read on an employee until it stops being reviewable, and what to do...
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Deloitte's David Mallon on the Culture Debt AI Is Building Most organizations are treating AI like the last big tech rollout. Buy the licenses, run some training, expect results. The data says that approach is backfiring. David Mallon leads the research behind Deloitte's Global Human Capital Trends report, now in its 15th year. In this conversation, he explains why 59% of organizations taking a tech-first approach to AI are 1.6 times more likely to miss the return, and what changes when you redesign the work instead of layering tools on top of it. Brandon and David get into the human side of...
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How you feel on Sunday night tells you something real about your relationship with work. Amy Leneker, the author of Cheers to Monday, calls it one of the most honest assessments we have, and she would know. Seven weeks into medical leave after a panic attack, she sat in a doctor's office, got handed a questionnaire, and could not answer a question about what she did for fun. In this conversation, Amy walks through what she learned from that unraveling and the research that followed. She explains the difference between the stress that helps you perform and the stress that wears you...
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You wrote the announcement, rehearsed it, sent it, and a week later the questions rolled in anyway. In this episode, communication strategist Lee Caraher explains why most workplace communication fails on delivery, not message, and what to do about it. She shares a practical three-send formula for making any announcement stick, a protocol for deciding which messages belong in email, Slack, or a meeting, and a test for knowing whether your message actually landed. Silence and nodding, it turns out, are the clearest signs it didn't. Lee also makes the case for retiring the feedback sandwich for...
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Stress has become so normal at work that plenty of people wear it like a badge. Justin Hai wants that to change. He is the co-founder and CEO of Rebalance Health and the author of Stress Nation, and he studies what our always-on habits do to our stress, our sleep, and our health. Justin breaks down cortisol, the hormone he calls the body's alarm system, and explains why it gets stuck in the on position when we never put the phone down. He makes the case that sleep is the first thing to protect, not the last, and that most of the shortcuts people reach for are treating symptoms instead of the...
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Most leaders think self-awareness means understanding their patterns. Cam Yenokida sees where that falls short. The executive coach and founder of Achieve Excellence explains why intellectual self-awareness alone never changes anything, and what it takes to turn insight into new behavior. Cam and Brandon get into the quiet reality of senior leadership, where the higher you climb, the less room you have to think out loud. They talk about what actually makes a leader coachable, why assessments are a starting point and not an answer, and how a simple look at your calendar can reveal where your...
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Most leaders treat their technology problems as technology problems. Richard Tarity has spent 26 years watching companies prove otherwise. In this episode, Brandon Laws talks with Richard, the founder of truCX and author of The Intelligence Within, about why how an organization decides matters more than the tools it buys. They get into how slow discovery quietly kills good projects, why sitting on the sidelines costs more than picking the wrong tool, and how some teams gather more insight in one week than others do in ten months. Richard shares real stories, including a...
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The job market feels broken to a lot of people right now. Bonnie Dilber has a different read on it. As Senior Manager of Talent Acquisition at Zapier, she looks at hiring data for fun, and she says the problem is not that the jobs disappeared. It is that more people are competing for a pool of roles that has stayed flat, while plenty of work in trades, healthcare, and education goes unfilled. In this conversation, Bonnie and Brandon Laws get honest about what is actually happening in hiring. They cover the myths job seekers still believe, why AI-written resumes are making recruiters work...
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What does it mean to truly see your employees? In this episode, Brandon Laws sits down with Zhou Fang, founder of Intersectional Group LLC, to explore how an intersectional lens can transform the way leaders support their teams. Zhou draws on her experience as an immigrant, multilingual professional, and DEI consultant to unpack what most organizations get wrong about inclusion, how to hold people accountable with warmth and compassion, and why your people are your most important business decision. Whether you're leading a team of five or five hundred, this conversation will challenge you to...
info_outlineIf you think AI is just another productivity tool your business can bolt on to stay ahead, Shawn Busse has a wake-up call for you. In this riveting conversation, Brandon Laws sits down with Shawn Busse, founder of marketing firm Kinesis, keynote speaker, and one of the sharpest strategic thinkers in the business world, to unpack a truth that most leaders aren't ready to hear: AI isn't going to save companies that have optimized the creativity out of themselves.
Shawn draws on provocative ideas from "The Great Rotation" by Latticework, Kent Beck's explore-expand-extract model, and Blue Ocean Strategy to build a compelling case that decades of Wall Street-driven optimization have left businesses intellectually hollowed out, right at the moment when original thinking matters most. From the collapse of "AI slop" content marketing to the resurgence of the physical, tactile "3D world," this episode is packed with ideas that will challenge how you think about your organization, your people, and your competitive future.
Key Timestamps
[00:01] Welcome and Introduction Brandon introduces Shawn Busse and the central thesis of the episode: AI is not going to save uncreative, non-innovative companies.
[01:20] "The Great Rotation": AI and the Supply Shock in the Digital World Shawn unpacks the Latticework article that crystallized his thinking: how AI has turbocharged oversupply in the 2D digital world and why the 3D, tangible world is where value is shifting next.
[04:52] The Rise of "AI Slop" and Why Playing the Volume Game Is a Losing Strategy The conversation turns to how AI-generated content floods channels with "halfway decent" material, and why competing on volume alone is a dead end for businesses.
[07:00] Real-World AI Use Cases: Bookkeeping, Contracts, and Appraisals Shawn shares his own eye-opening experiences using AI to replace a $700 bookkeeping task and to expose critical flaws in a real estate appraisal at zero cost, illustrating how AI is moving up market one low-risk task at a time.
[11:34] Business Is in a Crisis of Creativity Shawn delivers his TED talk moment: how 40+ years of Wall Street-driven optimization has squeezed creativity out of corporate America, and how AI is now wiping out the very jobs that optimization produced.
[13:00] The ADP Effect: When Profit Becomes the Enemy of Innovation Using ADP as a case study, Shawn examines how large companies generate extraordinary profit margins while actively cutting employees and delivering diminishing value, and what that signals for the future.
[19:31] The Subscription Trap: How Innovation Gave Way to Lock-In From HP printers to Adobe to Google, Shawn traces the arc of once-great innovators who traded breakthrough products for recurring revenue extraction, and why AI may finally break those lock-ins.
[22:43] Kent Beck's Model: Explore, Expand, Extract, and What Comes Next Shawn walks through Kent Beck's framework for understanding business lifecycles and makes the case that AI's real opportunity isn't labor replacement; it's unlocking entirely new ways to create value.
[24:40] A Live Example: Using AI to Transform LinkedIn Marketing Strategy Shawn shares a compelling real client story, using AI to analyze a year's worth of LinkedIn data across 18 employees, and the surprising insights about storytelling that emerged with zero expensive subscriptions required.
[28:48] 10% GDP Growth and 10% Unemployment: Weighing Dario Amodei's Prediction Brandon raises the Anthropic CEO's striking economic forecast. Shawn offers a grounded, honest take: respect the prediction, don't panic, but don't ignore it either.
[31:43] From Skeptic to Believer: Shawn's Own AI Journey Shawn reflects on how he went from dismissing AI as Silicon Valley hype to making it a core part of his strategic worldview, and why maintaining a beginner's mind is harder than it sounds.
[33:07] The Opportunity for Small Business: Where Small Can Beat Big Why the democratization of software through AI could give small and mid-sized businesses their best competitive opportunity in decades, if they're willing to think creatively.
[35:02] The Digital Rejection Wave: Phones, Schools, and Anxious Generations The conversation broadens to the rising cultural pushback against screen saturation, what it means for the next workforce, and why the "soft skills" of curiosity, empathy, and communication may be the most AI-proof assets a person can have.
[38:35] Blue Ocean Strategy: The Best Answer to an AI-Commoditized World Shawn closes with his rallying cry: stop competing in red oceans of optimized mediocrity and start creating things that have never existed before. AI can optimize what already exists, but it cannot imagine what doesn't yet.
A QUICK GLIMPSE INTO OUR PODCAST
Podcast: Transform Your Workplace, sponsored by Xenium HR Host: Brandon Laws In Brandon's own words: "The Transform Your Workplace podcast is your go-to source for the latest workplace trends, big ideas, and time-tested methods straight from the mouths of industry experts and respected thought-leaders."
About Xenium HR
Xenium HR is on a mission to transform workplaces by providing expert outsourced HR and payroll services for small and medium-sized businesses. With a people-first approach, Xenium helps organizations create thriving work environments where employees feel valued and supported. From navigating compliance to enhancing workplace culture, Xenium offers tailored solutions that empower growth and simplify HR. Whether managing employee relations, payroll processing, or implementing impactful training programs, Xenium is the trusted partner businesses rely on to elevate their workplace experience. Discover how Xenium can transform your workplace: Learn more
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