Why Trustworthiness Is the Most Underrated Asset in Business with Eric Ries
Release Date: 05/26/2026
Transform Your Workplace
Most leaders who cannot delegate assume it is a process problem. Susan Drumm has studied both sides of it, and her answer is that the skill gap is real but it is rarely the whole story. Underneath it is usually a belief you have been carrying since long before you managed anyone. Susan has spent two decades coaching C-suite executives, and her work centers on pattern recognition and pattern disruption. In this conversation she explains how she spots those patterns in a leadership team, why leaders resist looking at them, and what it takes to change one in the moment. She shares the story of a...
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Most managers already know what good management looks like. Give real feedback. Delegate. Have the hard conversation. Knowing it has never been the problem. Nir Eyal spent years asking why people who have the right answer still don't act on it. His conclusion is that the gap is not motivation or discipline. It's belief. And beliefs are harder to spot than habits, because from the inside they feel like facts. In this conversation, Nir walks through what a belief actually is, why confirmation bias quietly hardens a manager's read on an employee until it stops being reviewable, and what to do...
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Deloitte's David Mallon on the Culture Debt AI Is Building Most organizations are treating AI like the last big tech rollout. Buy the licenses, run some training, expect results. The data says that approach is backfiring. David Mallon leads the research behind Deloitte's Global Human Capital Trends report, now in its 15th year. In this conversation, he explains why 59% of organizations taking a tech-first approach to AI are 1.6 times more likely to miss the return, and what changes when you redesign the work instead of layering tools on top of it. Brandon and David get into the human side of...
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How you feel on Sunday night tells you something real about your relationship with work. Amy Leneker, the author of Cheers to Monday, calls it one of the most honest assessments we have, and she would know. Seven weeks into medical leave after a panic attack, she sat in a doctor's office, got handed a questionnaire, and could not answer a question about what she did for fun. In this conversation, Amy walks through what she learned from that unraveling and the research that followed. She explains the difference between the stress that helps you perform and the stress that wears you...
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You wrote the announcement, rehearsed it, sent it, and a week later the questions rolled in anyway. In this episode, communication strategist Lee Caraher explains why most workplace communication fails on delivery, not message, and what to do about it. She shares a practical three-send formula for making any announcement stick, a protocol for deciding which messages belong in email, Slack, or a meeting, and a test for knowing whether your message actually landed. Silence and nodding, it turns out, are the clearest signs it didn't. Lee also makes the case for retiring the feedback sandwich for...
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Stress has become so normal at work that plenty of people wear it like a badge. Justin Hai wants that to change. He is the co-founder and CEO of Rebalance Health and the author of Stress Nation, and he studies what our always-on habits do to our stress, our sleep, and our health. Justin breaks down cortisol, the hormone he calls the body's alarm system, and explains why it gets stuck in the on position when we never put the phone down. He makes the case that sleep is the first thing to protect, not the last, and that most of the shortcuts people reach for are treating symptoms instead of the...
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Most leaders think self-awareness means understanding their patterns. Cam Yenokida sees where that falls short. The executive coach and founder of Achieve Excellence explains why intellectual self-awareness alone never changes anything, and what it takes to turn insight into new behavior. Cam and Brandon get into the quiet reality of senior leadership, where the higher you climb, the less room you have to think out loud. They talk about what actually makes a leader coachable, why assessments are a starting point and not an answer, and how a simple look at your calendar can reveal where your...
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Most leaders treat their technology problems as technology problems. Richard Tarity has spent 26 years watching companies prove otherwise. In this episode, Brandon Laws talks with Richard, the founder of truCX and author of The Intelligence Within, about why how an organization decides matters more than the tools it buys. They get into how slow discovery quietly kills good projects, why sitting on the sidelines costs more than picking the wrong tool, and how some teams gather more insight in one week than others do in ten months. Richard shares real stories, including a...
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The job market feels broken to a lot of people right now. Bonnie Dilber has a different read on it. As Senior Manager of Talent Acquisition at Zapier, she looks at hiring data for fun, and she says the problem is not that the jobs disappeared. It is that more people are competing for a pool of roles that has stayed flat, while plenty of work in trades, healthcare, and education goes unfilled. In this conversation, Bonnie and Brandon Laws get honest about what is actually happening in hiring. They cover the myths job seekers still believe, why AI-written resumes are making recruiters work...
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What does it mean to truly see your employees? In this episode, Brandon Laws sits down with Zhou Fang, founder of Intersectional Group LLC, to explore how an intersectional lens can transform the way leaders support their teams. Zhou draws on her experience as an immigrant, multilingual professional, and DEI consultant to unpack what most organizations get wrong about inclusion, how to hold people accountable with warmth and compassion, and why your people are your most important business decision. Whether you're leading a team of five or five hundred, this conversation will challenge you to...
info_outlineWhat if the very success of your company is what eventually destroys it? Eric Ries, the mind behind the Lean Startup movement, is back with a warning every founder, leader, and employee needs to hear. In his new book Incorruptible: Why Good Companies Go Bad and How Great Companies Stay Great, Eric tackles the question he admits he failed to answer the first time around: once you build something worth protecting, how do you actually protect it?
In this conversation with host Brandon Laws, Eric unpacks the invisible force he calls "financial gravity," the systemic pull that quietly bends companies away from their mission. You'll hear the jaw-dropping story of Saul Price (the man Sam Walton credited as the father of modern retail), the real reason Costco still sells a hot dog and soda for $1.50, and why protecting your company's values is always "too early," until suddenly it's too late. If you care about building a business that means something, this episode is essential listening.
Key Timestamps
[00:00:00] — Welcome & episode intro; overview of Eric Ries and Incorruptible
[00:01:30] — Why Eric wrote this book: the personal pain of watching great companies get hollowed out — and what The Lean Startup missed
[00:04:00] — Ordinary failure vs. unusual failure: why success itself is often the cause of collapse
[00:05:30] — The legend of Saul Price: the father of modern retail, his "fiduciary duty to the customer" philosophy, and what happened when investors changed the locks on his office
[00:11:00] — The ultimate A/B test: Fed Mart's destruction vs. the rise of Costco — and what it proves about ethos + governance
[00:14:30] — Redefining corruption: it's not just illegal behavior — it's any act that destroys the moral logic of business
[00:17:30] — Organizations as superorganisms: why founders can wake up and not recognize the company they built
[00:21:30] — Financial gravity explained: the force that pulls every company toward mediocrity (and how to fight it)
[00:25:00] — Why protecting your mission is always "too early" until it's too late — and what happens to founders who wait
[00:29:30] — The $1.50 hot dog: Costco's legendary promise to customers, why Jim Senegal said "figure it out" — and what that cost them
[00:35:00] — Mission statement vs. actual mission: how companies like CloudFlare engineer their values into their business model
[00:40:30] — Transmitting the mission: Costco's food safety program, civic infrastructure, and what it means to truly stand for something
[00:43:30] — Where to find Eric Ries and how to get Incorruptible
A QUICK GLIMPSE INTO OUR PODCAST
Podcast: Transform Your Workplace, sponsored by Xenium HR Host: Brandon Laws
In Brandon's own words: "The Transform Your Workplace podcast is your go-to source for the latest workplace trends, big ideas, and time-tested methods straight from the mouths of industry experts and respected thought-leaders."
About Xenium HR
Xenium HR is on a mission to transform workplaces by providing expert outsourced HR and payroll services for small and medium-sized businesses. With a people-first approach, Xenium helps organizations create thriving work environments where employees feel valued and supported. From navigating compliance to enhancing workplace culture, Xenium offers tailored solutions that empower growth and simplify HR. Whether managing employee relations, payroll processing, or implementing impactful training programs, Xenium is the trusted partner businesses rely on to elevate their workplace experience. Discover how Xenium can transform your workplace: Learn more
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