Lessons From M.I.T on Marketing Your Brand with Jenny Li Fowler
"You're In Charge- Now What" with Glenn Pasch
Release Date: 04/20/2021
The Power of Gratitude & a Service Mindset
"You're In Charge- Now What" with Glenn Pasch
Gratitude is a powerful thing. Yet many of us look at it as a passing thing or "Yeah I am thankful for X"
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Raising a Child with a Disability: Embracing What "Could Be" versus What "Should Be"
"You're In Charge- Now What" with Glenn Pasch
This comment hit me like a ton of bricks. We often get caught up focusing on what should we all be doing versus what we could do.
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Marketing Strategies to Maximize Visibility for Your Business
"You're In Charge- Now What" with Glenn Pasch
Is your marketing invisible to your customer?
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How to Build Positive Company Culture
"You're In Charge- Now What" with Glenn Pasch
Culture is a buzzword that gets thrown around in business all of the time.
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"What are They Building?": Creating Change in an Industry
"You're In Charge- Now What" with Glenn Pasch
What is it like, stepping outside of your comfort zone? What is it like to have your business step out to create a new business venture and others ask, "What are they doing?"
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How a College Schooled Everyone on Customer Experience
"You're In Charge- Now What" with Glenn Pasch
Have you ever been wowed by a fantastic marketing? And then were blown away by how they delivered fantastic customer experience?
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Creating Processes that Support Your Vision
"You're In Charge- Now What" with Glenn Pasch
Process or Execution of Process. Which is the thing that drives you crazy as a leader?
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The Power of Accessible Social Media with Alexa Heinrich
"You're In Charge- Now What" with Glenn Pasch
Accessible Social Media. What is this exactly and why is it important.
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How to Gain Customer Trust and Loyalty with Matt Murray
"You're In Charge- Now What" with Glenn Pasch
Who do you trust as a consumer? Why?
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Is Marketing Automation Killing Creativity with Lisa Gener
"You're In Charge- Now What" with Glenn Pasch
Is marketing automation killing creativity for marketers? This is a question I pose to our guest, Lisa Gener, CRO for Dealer Alchemist.
info_outlineEpisode 56 Features Glenn Pasch and Jenny Li Fowler, head of social media strategy for M.I.T. They discuss the challenges & differences of handling social media for higher education.
They discuss her use of a central hub to house social media content for the university's hundreds of departments. They discuss her journey from news anchor for a decade and how that influences her vision of social media. Stay to the end for her answers to questions Glenn asks as she sits on the hot seat!! A great conversation with Jenny. Enjoy it.
About Jenny Li Fowler
Jenny Li Fowler is the director of social media strategy at MIT. She is in charge of developing and executing Institute-wide social media initiatives and campaigns. She provides social media consultation and direction for more than 200 departments, labs, and centers; and manages the Institute’s flagship Twitter, Facebook, Instagram, and LinkedIn accounts.
Jenny also leads the Social Media Working Group which has more than 180 members. Prior to coming to MIT, Jenny was the web editor and social media manager at Harvard Kennedy School. Jenny is a daughter of immigrants and mother to an 8-year-old girl and that influences every decision she makes every day.
About Glenn Pasch:
"Everyone finds themselves in charge at some point in their lives. Yet many of us lack the skills to generate consistent results. My goal is to help you learn the skills to adapt and grow in your personal and business life.”
Glenn Pasch is CEO of PCG Digital, a full service digital marketing agency that specializes in helping businesses create and deliver customers raving, recommending & returning for more. He is author of 2 books including "The Power of Connected Marketing" and has spoken and educated audiences throughout the US and internationally.
Let’s Connect:
Linkedin: https://www.linkedin.com/in/glennpasch/
Personal Website http://glennpasch.com/
Company website: https://pcgdigital.com/