Mark Beal: What Needs to Change When Marketing to Gen Z
"You're In Charge- Now What" with Glenn Pasch
Release Date: 06/21/2021
The Power of Gratitude & a Service Mindset
"You're In Charge- Now What" with Glenn Pasch
Gratitude is a powerful thing. Yet many of us look at it as a passing thing or "Yeah I am thankful for X"
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Raising a Child with a Disability: Embracing What "Could Be" versus What "Should Be"
"You're In Charge- Now What" with Glenn Pasch
This comment hit me like a ton of bricks. We often get caught up focusing on what should we all be doing versus what we could do.
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Marketing Strategies to Maximize Visibility for Your Business
"You're In Charge- Now What" with Glenn Pasch
Is your marketing invisible to your customer?
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How to Build Positive Company Culture
"You're In Charge- Now What" with Glenn Pasch
Culture is a buzzword that gets thrown around in business all of the time.
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"What are They Building?": Creating Change in an Industry
"You're In Charge- Now What" with Glenn Pasch
What is it like, stepping outside of your comfort zone? What is it like to have your business step out to create a new business venture and others ask, "What are they doing?"
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How a College Schooled Everyone on Customer Experience
"You're In Charge- Now What" with Glenn Pasch
Have you ever been wowed by a fantastic marketing? And then were blown away by how they delivered fantastic customer experience?
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Creating Processes that Support Your Vision
"You're In Charge- Now What" with Glenn Pasch
Process or Execution of Process. Which is the thing that drives you crazy as a leader?
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The Power of Accessible Social Media with Alexa Heinrich
"You're In Charge- Now What" with Glenn Pasch
Accessible Social Media. What is this exactly and why is it important.
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How to Gain Customer Trust and Loyalty with Matt Murray
"You're In Charge- Now What" with Glenn Pasch
Who do you trust as a consumer? Why?
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Is Marketing Automation Killing Creativity with Lisa Gener
"You're In Charge- Now What" with Glenn Pasch
Is marketing automation killing creativity for marketers? This is a question I pose to our guest, Lisa Gener, CRO for Dealer Alchemist.
info_outlineIn episode 65 , Glenn Pasch and Mark Beal, Professor at Rutgers School of Communication, discuss what businesses need to change when marketing to Generation Z What type of content matters? Where are they consuming content? What keeps them coming back to certain brands?
And so much more. A fascinating discussion based on Mark’s years of study on this issue and working with this generation every day in his classroom. Not an episode you want to miss if you are expecting to remain in business in the next decade. Don’t forget to subscribe. Please share.
Full episode with Mark is #64
About Mark Beal Before authoring his most recent book, Engaging Gen Z, Mark Beal served as a public relations practitioner and marketer for more than 25 years, developing and executing public relations campaigns for category leading companies and brands around such major sports and entertainment platforms as the Olympic Games, Super Bowl, World Series, NCAA March Madness, US Open Tennis and The Rolling Stones. He collaborates daily with Gen Z as a full-time professor of practice in public relations in the Rutgers University School of Communication & Information.
Mark’s ongoing primary research of Gen Z has led to keynote speeches with the American Marketing Association, Association of National Advertisers as well as corporations, brands, sports leagues conferences and agencies. Mark’s previous book, Decoding Gen Z: 101 Lessons Generation Z Will Teach Corporate America, Marketers & Media, captured the attention of media, marketers and employers nationwide as the oldest Gen Zers join the workforce and the entire Gen Z cohort becomes the primary focus of corporations and brands.
Mark features his interviews with Gen Z on his YouTube series, Mark Beal: Gen Z From A To Z. To learn more, visit, https://www.markbealspeaks.com/.
About Glenn Pasch:
"Everyone finds themselves in charge at some point in their lives. Yet many of us lack the skills to generate consistent results. My goal is to help you learn the skills to adapt and grow in your personal and business life.”
Glenn Pasch is CEO of PCG Digital, a full service digital marketing agency that specializes in helping businesses create and deliver customers raving, recommending & returning for more. He is author of 2 books including "The Power of Connected Marketing" and has spoken and educated audiences throughout the US and internationally.
Let’s Connect:
Linkedin: https://www.linkedin.com/in/glennpasch/
Personal Website http://glennpasch.com/
Company website: https://pcgdigital.com/