From Radical Honesty to AI Co-Founders: 8 Cult Brand Behaviors You Shouldn't Skip
The Unschool by Andi Alleman
This week, Andi’s catching you up on everything — from why she ghosted her own show (😅) to what’s next for Casa Noon, and the 8 cult brand behaviors redefining how to build an obsession-worthy business right now. After hosting her viral Cult Brand Blueprint training (over 1,000 of you signed up 👀), she’s reflecting on what’s working right now — and how you can use these insights to build something magnetic, memorable, and made to last. Andi shares: Why she paused the pod to run the Cult Brand Blueprint training — and the she’s dropping just for you. A peek into her final...
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5 Secrets in Under 30 Minutes That Cult Brands Use to Create Loyal, Obsession-Worthy Communities (That You Can Implement Now)
The Unschool by Andi Alleman
Register for , taking place on 5/27! In this episode Andi pulls back the curtain on the five strategies cult-status brands are using to stay magnetic, memorable, and wildly obsession-worthy — no matter their size or niche. She shares a powerful behind-the-scenes update on building Casa Noon (and what it’s really like stepping into product development, investor pitching, and scaling from the ground up), plus a serious truth she’s learned after a decade helping founders, creatives, and CEOs build brands people can’t stop talking about: You don’t get there alone — you get there by...
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Proof You Don’t Need to Go Viral—You Just Need to Resonate: Specificity, Slow Branding, and the Founder Mindset That Builds Cult Brands
The Unschool by Andi Alleman
In this walk-and-talk style solo episode (literally), we’re diving into the real behind-the-scenes of building a beauty brand and running a strategy house at the same time. You’ll hear what it actually looks like to show up in the messy middle — pitching investors for the first time, navigating unfamiliar beauty standards, and learning the difference between stability testing and (what Andi lovingly calls) mold stuff. It’s giving: radical transparency meets cult brand strategy. This one is your weekly brand clarity download — the truth behind what makes an obsession-worthy brand...
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The 7-Day Shift That Rewired My Business (Step-by-Step In 23 Minute, Plus How You Can Join the CEO Reset Challenge)
The Unschool by Andi Alleman
Andi peels back the layers on how to recalibrate your business — not by burning it all down, but by resetting your vision, your strategy, and your energy. This episode is your permission slip to pause and pivot. She’s fresh off a new round of speaking gigs (cue: oceanfront talks and AI breakdowns with beauty execs) and brings the mic back to what truly matters: doing work that aligns with your next-level goals. Andi also introduces the 7 Day CEO Reset Challenge — starting May 12 inside OOO Club — and shares exactly why this process works when everything else feels like noise. ✨ This...
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90 Days to Cult Status (Plus: The CEO Reset Challenge You Didn’t Know You Needed)
The Unschool by Andi Alleman
Andi pulls back the curtain on what she’d do to build a cult-status brand in just 90 days — the kind of brand people brag about discovering first, screenshot for their vision boards, and obsessively share with their group chats. Spoiler: it’s exactly what she’s doing with Casa Noon right now. Before diving into the 3-part roadmap, Andi also shares what’s happening behind the scenes — from buying her dream home in LA (fingers crossed!) to signing off on her first beauty product — and introduces the 7 Day CEO Reset Challenge, starting May 12 inside OOO Club. ✨ This episode...
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How Carolin Helff Saved Big, Quit Her Job, and Took a Sabbatical — Without Going Broke (And Built Wealth Doing It)
The Unschool by Andi Alleman
Andi sits down with financial educator and digital nomad Carolin to talk all things personal finance, freedom, and finding community on the road. Carolin shares how she transitioned from a high-earning corporate job to designing a life rooted in flexibility, aligned spending, and unapologetic self-investment. Together, they unpack the mindset shifts required to build wealth (even on the go), how to let go of financial fears, and what it really means to invest in yourself as a woman entrepreneur. Whether you're dreaming of a sabbatical, building a business from Bali, or just trying to get your...
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Why I’m Closing a $100K Program & Quitting Million-View Reels (On Purpose)
The Unschool by Andi Alleman
Andi pulls back the curtain on some of the biggest shifts happening inside Oui, We Studio. From launching a blog that turned into a multi-six-figure business, to building a best-selling course now headed back into the vault, she shares the raw, unfiltered truth behind what’s working — and what’s no longer aligned. You’ll hear the evolution of Oui, We Studio, the behind-the-scenes of The Unschool Intuitive Biz Academy, and why she’s stepping away from clickbait content and viral metrics in favor of resonance and real connection. Plus, Andi gives a peek into what’s next:...
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The Superpower Every Founder That Hits It Big Has (And How to Cultivate It) in 20 Minutes
The Unschool by Andi Alleman
Andi breaks down the concept of Proof-Optional Vision — the inner knowing that drives founders and creatives to move before the path is paved. She shares powerful real-world stories from her early fashion incubator days, the creation of her beauty brand Casa Noon, and the behind-the-scenes moments with multi-passionate founders who went on to land CFDA Awards, make the 30 Under 30 list, and scale six & seven figure brands — all before they had the following, funding, or press. In this episode, you’ll walk away with tangible strategies to cultivate your own Proof-Optional Vision,...
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This Founder Left a High-Profile Career to Create a Business That Feels Like a Love Letter: Melissa Shelton on How To Own Your Story
The Unschool by Andi Alleman
5 Conversations with 5 Smart Girls. Meet Melissa Shelton — a powerhouse creative, hospitality entrepreneur, and founder of Dear Valentine. This convo is a behind-the-scenes look at what it actually takes to go from corporate leader to intentional founder. Melissa shares the raw truth about walking away from a high-profile career in the global design industry (hello, Vitra and Design Within Reach) to build something entirely her own — a hospitality brand rooted in travel, design, and unforgettable experiences. Inside this conversation, you’ll hear: How Melissa navigated imposter syndrome...
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From Law to Spiritual Entrepreneurship: Trusting Your Intuition in a Major Career Pivot with Kirsten Stockton
The Unschool by Andi Alleman
5 Conversations with 5 Smart Girls. In this episode Andi sits down with intuitive guide and energy reader Kirsten Stockton for a conversation that feels like the best kind of girl talk — honest, reflective, and deeply transformative. Together, they explore Kirsten’s powerful journey of moving from a high-achieving career in law to stepping fully into her spiritual gifts — a transition sparked during the quiet, reflective moments of the pandemic. Kirsten shares how accessing the Akashic Records opened a new world of energy work and intuition, offering profound insights on self-trust,...
info_outlineA cosmic shift: in today’s clubhouse rooms, instagram lives, and socially distanced coffee shop conversations there’s a new lexicon slowly creeping in to the mid-day matcha break banter. You’ve likely heard it. Conversations about birth charts, planetary transits, crystals and meditation - once the domain of the woo, have become as normal to hear this stuff coming up in our day to day conversations.
In this episode I share my journey into the mystical. How I found my inner woo. In 2014 I left my corporate job and moved to a tiny Mediterranean town. I was ready to let the universe guide me. I packed only the essentials — a small bag, my journal, a tarot deck, a moonstone and an astrology book, and then I booked a one way ticket. It was the most spontaneous thing I’d ever done. When I landed I quieted my inner freak out and decided to dive in. I studied the stars, spent my nights at the local Buddhist temple and my days meditating on the seaside.
At first I felt crazy, what in the world had I done? However, over time, I developed a deep gratitude for the beauty of this new experience.
After that I tried it all — every woo woo, mystical and spiritual practice I could get my hands on. I went to Shaman School in the Great Smoky Mountains, trained in Human Design (a system that combines principles of The I Ching, astrology, Kabbalah, the chakra system, and quantum physics), and more.
In this episode I’m here to show you why you should give this stuff a chance, and how over the course of history - so many famous inspirational figures have secretly (and not so secretly) done the same.
Every one of us has the opportunity to live grounded, experience-filled and fiercely magical lives. The big questions we all have:
- What’s next?
- How do I get there?
- How does personal transformation happen?
- How do I move out of doubt, overwhelm, and financial fear, and into living a life filled with success, confidence, abundance and creative expression?
The answer to those questions is what this show is here for.
We each arrived on this planet to do what fills up our soul and the world needs your gifts now more than ever. Mixing in a bit of mystical magic to your daily grind will help those gifts come to light. The practices shared in this episode have enabled me, personally, to experience a tremendous life shift.
Where to find me:
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This show is produced, mixed, recorded and additional music by T'Ben Alleman
Opening and closing music: Pet Fangs
Show art: Anna Liv Design