Season 5 Begins! The Four Pillars to Becoming Obsession-Worthy and Behind the Scenes of a Brand (and Life) in Expansion!
Release Date: 04/04/2025
How Carolin Helff Saved Big, Quit Her Job, and Took a Sabbatical — Without Going Broke (And Built Wealth Doing It)
The Unschool by Andi Alleman
Andi sits down with financial educator and digital nomad Carolin to talk all things personal finance, freedom, and finding community on the road. Carolin shares how she transitioned from a high-earning corporate job to designing a life rooted in flexibility, aligned spending, and unapologetic self-investment. Together, they unpack the mindset shifts required to build wealth (even on the go), how to let go of financial fears, and what it really means to invest in yourself as a woman entrepreneur. Whether you're dreaming of a sabbatical, building a business from Bali, or just trying to get your...
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Why I’m Closing a $100K Program & Quitting Million-View Reels (On Purpose)
The Unschool by Andi Alleman
Andi pulls back the curtain on some of the biggest shifts happening inside Oui, We Studio. From launching a blog that turned into a multi-six-figure business, to building a best-selling course now headed back into the vault, she shares the raw, unfiltered truth behind what’s working — and what’s no longer aligned. You’ll hear the evolution of Oui, We Studio, the behind-the-scenes of The Unschool Intuitive Biz Academy, and why she’s stepping away from clickbait content and viral metrics in favor of resonance and real connection. Plus, Andi gives a peek into what’s next:...
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The Superpower Every Founder That Hits It Big Has (And How to Cultivate It) in 20 Minutes
The Unschool by Andi Alleman
Andi breaks down the concept of Proof-Optional Vision — the inner knowing that drives founders and creatives to move before the path is paved. She shares powerful real-world stories from her early fashion incubator days, the creation of her beauty brand Casa Noon, and the behind-the-scenes moments with multi-passionate founders who went on to land CFDA Awards, make the 30 Under 30 list, and scale six & seven figure brands — all before they had the following, funding, or press. In this episode, you’ll walk away with tangible strategies to cultivate your own Proof-Optional Vision,...
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This Founder Left a High-Profile Career to Create a Business That Feels Like a Love Letter: Melissa Shelton on How To Own Your Story
The Unschool by Andi Alleman
5 Conversations with 5 Smart Girls. Meet Melissa Shelton — a powerhouse creative, hospitality entrepreneur, and founder of Dear Valentine. This convo is a behind-the-scenes look at what it actually takes to go from corporate leader to intentional founder. Melissa shares the raw truth about walking away from a high-profile career in the global design industry (hello, Vitra and Design Within Reach) to build something entirely her own — a hospitality brand rooted in travel, design, and unforgettable experiences. Inside this conversation, you’ll hear: How Melissa navigated imposter syndrome...
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From Law to Spiritual Entrepreneurship: Trusting Your Intuition in a Major Career Pivot with Kirsten Stockton
The Unschool by Andi Alleman
5 Conversations with 5 Smart Girls. In this episode Andi sits down with intuitive guide and energy reader Kirsten Stockton for a conversation that feels like the best kind of girl talk — honest, reflective, and deeply transformative. Together, they explore Kirsten’s powerful journey of moving from a high-achieving career in law to stepping fully into her spiritual gifts — a transition sparked during the quiet, reflective moments of the pandemic. Kirsten shares how accessing the Akashic Records opened a new world of energy work and intuition, offering profound insights on self-trust,...
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Lazy Hustler Energy, Projector Hacks, NLP, and the Truth About Productivity with Meredith DeSantos
The Unschool by Andi Alleman
5 Conversations with 5 Smart Girls. In this episode, Andi sits down with Meredith DeSantos — a powerhouse strategist with nearly two decades of experience in the entertainment, tech, and wellness worlds — to explore what it really means to be a Lazy Hustler in business and in life. Meredith has supported A-list writers, showrunners, and creatives in launching their projects with clarity and emotional intelligence — and now, she’s bringing those same transformational tools to high-achieving entrepreneurs. Her work blends Human Design, neuroscience, and NLP (Neuro-Linguistic...
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From First Business at 15 to CEO: Vanessa Farino on Building Through Imposter Syndrome
The Unschool by Andi Alleman
5 conversations with 5 Smart Girls. Andi sits down with Vanessa Farino — award-winning Latina entrepreneur, Forbes-featured marketing expert, and founder of Creative CEO, a media and events company helping women build brands with intention, clarity, and power. From launching her first business at 15 to supporting a $25M fundraise and working with celebrity entrepreneurs, Vanessa’s journey is a masterclass in reinvention, purpose-driven leadership, and creating spaces where women truly thrive. You’ll hear the behind-the-scenes of how Creative CEO came to life, the realities of...
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Career Astrology for Creatives: Find Your Path Using the Stars With Megan McCluer
The Unschool by Andi Alleman
5 conversations with 5 Smart Girls. Welcome to our first interview episode of season 5 with Smart Girls Mastermind Alum, Megan McCluer. In this magnetic episode of the podcast, we’re diving deep into the cosmos with career astrologer Megan McCluer, a guide for soulful women ready to align their professional paths with purpose and intuition. Megan’s work merges celestial wisdom with grounded strategy, helping multi-talented creatives ditch the "shoulds" and build careers that feel wildly authentic, abundant, and fulfilling. You’ll hear the origin story of how astrology became...
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Season 5 Begins! The Four Pillars to Becoming Obsession-Worthy and Behind the Scenes of a Brand (and Life) in Expansion!
The Unschool by Andi Alleman
In this powerful season premiere of The UnSchool Podcast, Andi pulls back the curtain on what’s been brewing behind the scenes — from launching a new beauty brand and expanding Oui, We Studio to stepping into keynote speaking and evolving her methodology around content and creativity. You’ll get an insider look at what it really takes to build an obsession-worthy brand while staying in alignment with your purpose, audience, and intuitive strategy. Andi shares: A peek into her new beauty venture Casa Noon — a sun-care meets storytelling brand made for the modern, magnetic woman. The...
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Energetic Sales & Building Magnetic Connections with OOO Club Member, Rosey Hwang
The Unschool by Andi Alleman
Book your CEO Strategy Sprint: Join the VIP Content Weekend in LA: In this episode, I'm chatting with Rosey Hwang, one my longest-running community members, about her journey from corporate life to creating a business that blends copywriting, coaching, and her innovative concept of energetic sales. Rosey shares more on magnetic messaging, energetic sales, soulmate clients and more. We're discussing the power of aligned copy, redefining sales as service, and how kindness and creativity play a central role in building a meaningful business. Follow Rosey () and Chloee Teng too: ( ...
info_outlineIn this powerful season premiere of The UnSchool Podcast, Andi pulls back the curtain on what’s been brewing behind the scenes — from launching a new beauty brand and expanding Oui, We Studio to stepping into keynote speaking and evolving her methodology around content and creativity.
You’ll get an insider look at what it really takes to build an obsession-worthy brand while staying in alignment with your purpose, audience, and intuitive strategy.
Andi shares:
A peek into her new beauty venture Casa Noon — a sun-care meets storytelling brand made for the modern, magnetic woman.
The evolution of Oui, We Roll, a visual content course designed to help creators grow with Human Design-infused strategy.
The expansion of Oui, We Studio, including masterminds, toolkits, and funnel strategies that actually convert.
Her shift into more speaking and leadership, and how that’s influencing her work moving forward.
And finally — a deep dive into the Obsession-Worthy Content Framework: the method behind the most magnetic brands and the four pillars that can change the way you create forever.
✨ Takeaways:
This season is all about evolution in entrepreneurship — growing with clarity and conviction.
Casa Noon is redefining beauty with sun-care essentials and travel-friendly packaging designed for modern rituals.
Oui, We Studio is scaling its education and content offerings with bold, fresh strategies.
Keynote speaking is unlocking a new chapter in impact + visibility for Andi.
The Obsession-Worthy Content Framework breaks down how to create content that taps into your audience’s inner world, leads with vision, hits on emotional resonance, and guides them through a conversion-driven journey.
Magnetic brands don’t follow trends — they start movements.
🎧 Listen now and share this episode with your creative bestie who’s building something with soul.
👀 Want to go deeper? Join us inside Oui, We Roll — link below. Or come hang out in Out of Office Club.
🔗 Links & Mentions:
💻 Join the Oui, We Roll Visual Content Course
🌞 Follow Casa Noon on Instagram
📥 Get more on the Obsession-Worthy Framework inside the Mastermind community
👯♀️ Join OOO Club