Season 5 Begins! The Four Pillars to Becoming Obsession-Worthy and Behind the Scenes of a Brand (and Life) in Expansion!
Release Date: 04/04/2025
Lazy Hustler Energy, Projector Hacks, NLP, and the Truth About Productivity with Meredith DeSantos
The Unschool by Andi Alleman
5 Conversations with 5 Smart Girls. In this episode, Andi sits down with Meredith DeSantos — a powerhouse strategist with nearly two decades of experience in the entertainment, tech, and wellness worlds — to explore what it really means to be a Lazy Hustler in business and in life. Meredith has supported A-list writers, showrunners, and creatives in launching their projects with clarity and emotional intelligence — and now, she’s bringing those same transformational tools to high-achieving entrepreneurs. Her work blends Human Design, neuroscience, and NLP (Neuro-Linguistic...
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From First Business at 15 to CEO: Vanessa Farino on Building Through Imposter Syndrome
The Unschool by Andi Alleman
5 conversations with 5 Smart Girls. Andi sits down with Vanessa Farino — award-winning Latina entrepreneur, Forbes-featured marketing expert, and founder of Creative CEO, a media and events company helping women build brands with intention, clarity, and power. From launching her first business at 15 to supporting a $25M fundraise and working with celebrity entrepreneurs, Vanessa’s journey is a masterclass in reinvention, purpose-driven leadership, and creating spaces where women truly thrive. You’ll hear the behind-the-scenes of how Creative CEO came to life, the realities of...
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Career Astrology for Creatives: Find Your Path Using the Stars With Megan McCluer
The Unschool by Andi Alleman
5 conversations with 5 Smart Girls. Welcome to our first interview episode of season 5 with Smart Girls Mastermind Alum, Megan McCluer. In this magnetic episode of the podcast, we’re diving deep into the cosmos with career astrologer Megan McCluer, a guide for soulful women ready to align their professional paths with purpose and intuition. Megan’s work merges celestial wisdom with grounded strategy, helping multi-talented creatives ditch the "shoulds" and build careers that feel wildly authentic, abundant, and fulfilling. You’ll hear the origin story of how astrology became...
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Season 5 Begins! The Four Pillars to Becoming Obsession-Worthy and Behind the Scenes of a Brand (and Life) in Expansion!
The Unschool by Andi Alleman
In this powerful season premiere of The UnSchool Podcast, Andi pulls back the curtain on what’s been brewing behind the scenes — from launching a new beauty brand and expanding Oui, We Studio to stepping into keynote speaking and evolving her methodology around content and creativity. You’ll get an insider look at what it really takes to build an obsession-worthy brand while staying in alignment with your purpose, audience, and intuitive strategy. Andi shares: A peek into her new beauty venture Casa Noon — a sun-care meets storytelling brand made for the modern, magnetic woman. The...
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Energetic Sales & Building Magnetic Connections with OOO Club Member, Rosey Hwang
The Unschool by Andi Alleman
Book your CEO Strategy Sprint: Join the VIP Content Weekend in LA: In this episode, I'm chatting with Rosey Hwang, one my longest-running community members, about her journey from corporate life to creating a business that blends copywriting, coaching, and her innovative concept of energetic sales. Rosey shares more on magnetic messaging, energetic sales, soulmate clients and more. We're discussing the power of aligned copy, redefining sales as service, and how kindness and creativity play a central role in building a meaningful business. Follow Rosey () and Chloee Teng too: ( ...
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Scaling Your Business Beyond 1:1: How to Leverage Consulting, Group Coaching, and Digital Products (Plus My Income Report)!
The Unschool by Andi Alleman
Check out the Black Friday catalog here: In this episode, I'm sharing the blueprint for scaling your business in a way that doesn’t rely on burning out through 1:1 coaching or unpredictable brand partnerships. Plus I'm giving exact details and numbers from my profit and loss statement (sharing income and expenses)! From the flexibility and high-margin potential of consulting, to the community-building power of group coaching and masterminds, and the automated income machine that digital products can become, I'm giving the details on why these revenue streams should potentially be your...
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My Black Friday Plan Plus the Oui, We Viral Content Method (That Will Work For You Too)
The Unschool by Andi Alleman
Check out the Black Friday catalog here: In this episode, we're talking about the approach I'm taking to Black Friday sales in my business, plus I'm sharing the step-by-step Oui, We Viral Content Method that works for me (and will work for you too, because Human Design)! Join the 30-Day Storytelling challenge: Are you a Smart Girl CEO, an OOO Entrepreneur, a Kind, Caring Creative, or a No-Gatekeeping Content Creator? Take the to find out which archetype matches your brand, content creation habits, offers, and goals. Resources: ...
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The Importance of Your Authentic Story (and some resources to help you tell it).
The Unschool by Andi Alleman
In this episode, we explore how storytelling can transform your brand by building genuine connections with your community. Through a 30-day challenge, you’ll learn to share your story strategically, with guidance on creating authentic, layered content that resonates deeply. Join the challenge: Are you a Smart Girl CEO, an OOO Entrepreneur, a Kind, Caring Creative, or a No-Gatekeeping Content Creator? Take the to find out which archetype matches your brand, content creation habits, offers, and goals. Resources: Learn more about...
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About That Viral Thread: Plus Real Talk on Imperfect Action, and Making Magic During the Winter Arc
The Unschool by Andi Alleman
Are you a Smart Girl CEO, an OOO Entrepreneur, a Kind, Caring Creative, or a No-Gatekeeping Content Creator? Take the to find out which archetype matches your brand, content creation habits, offers, and goals. In this episode: Reflecting on my viral thread: imperfect action, milestones, and what’s real in the journey Embracing the Winter Arc: why this seasonal trend is the perfect time to reset and refocus Finding your unique business flow – building a path that feels aligned (not just “successful”) Actionable mindset shifts: ditching the...
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“Pick one or two experts and follow them.” — a convo with Social Media Expert and Smart Girl Mastermind Alum Laura Bitoiu
The Unschool by Andi Alleman
In this episode, Smart Girl Mastermind alum and founder of B Squared Social, Laura Bitoiu, shares her entrepreneurial journey and insights into building a strong social media strategy. We talk about the importance of knowing your target audience and creating content that truly resonates, as well as the benefits of embracing AI to make your efforts so much easier. Laura discusses overcoming visibility fears by starting with face-free content and gradually gaining confidence to show up more. She also highlights the need to adapt to Instagram’s evolving algorithm, balance online...
info_outlineIn this powerful season premiere of The UnSchool Podcast, Andi pulls back the curtain on what’s been brewing behind the scenes — from launching a new beauty brand and expanding Oui, We Studio to stepping into keynote speaking and evolving her methodology around content and creativity.
You’ll get an insider look at what it really takes to build an obsession-worthy brand while staying in alignment with your purpose, audience, and intuitive strategy.
Andi shares:
A peek into her new beauty venture Casa Noon — a sun-care meets storytelling brand made for the modern, magnetic woman.
The evolution of Oui, We Roll, a visual content course designed to help creators grow with Human Design-infused strategy.
The expansion of Oui, We Studio, including masterminds, toolkits, and funnel strategies that actually convert.
Her shift into more speaking and leadership, and how that’s influencing her work moving forward.
And finally — a deep dive into the Obsession-Worthy Content Framework: the method behind the most magnetic brands and the four pillars that can change the way you create forever.
✨ Takeaways:
This season is all about evolution in entrepreneurship — growing with clarity and conviction.
Casa Noon is redefining beauty with sun-care essentials and travel-friendly packaging designed for modern rituals.
Oui, We Studio is scaling its education and content offerings with bold, fresh strategies.
Keynote speaking is unlocking a new chapter in impact + visibility for Andi.
The Obsession-Worthy Content Framework breaks down how to create content that taps into your audience’s inner world, leads with vision, hits on emotional resonance, and guides them through a conversion-driven journey.
Magnetic brands don’t follow trends — they start movements.
🎧 Listen now and share this episode with your creative bestie who’s building something with soul.
👀 Want to go deeper? Join us inside Oui, We Roll — link below. Or come hang out in Out of Office Club.
🔗 Links & Mentions:
💻 Join the Oui, We Roll Visual Content Course
🌞 Follow Casa Noon on Instagram
📥 Get more on the Obsession-Worthy Framework inside the Mastermind community
👯♀️ Join OOO Club