From Radical Honesty to AI Co-Founders: 8 Cult Brand Behaviors You Shouldn't Skip
Release Date: 06/14/2025
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From Radical Honesty to AI Co-Founders: 8 Cult Brand Behaviors You Shouldn't Skip
The Unschool by Andi Alleman
This week, Andi’s catching you up on everything — from why she ghosted her own show (😅) to what’s next for Casa Noon, and the 8 cult brand behaviors redefining how to build an obsession-worthy business right now. After hosting her viral Cult Brand Blueprint training (over 1,000 of you signed up 👀), she’s reflecting on what’s working right now — and how you can use these insights to build something magnetic, memorable, and made to last. Andi shares: Why she paused the pod to run the Cult Brand Blueprint training — and the she’s dropping just for you. A peek into her final...
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info_outlineThis week, Andi’s catching you up on everything — from why she ghosted her own show (😅) to what’s next for Casa Noon, and the 8 cult brand behaviors redefining how to build an obsession-worthy business right now.
After hosting her viral Cult Brand Blueprint training (over 1,000 of you signed up 👀), she’s reflecting on what’s working right now — and how you can use these insights to build something magnetic, memorable, and made to last.
Andi shares:
Why she paused the pod to run the Cult Brand Blueprint training — and the secret replay link she’s dropping just for you.
A peek into her final round of Obsession-Worthy Mastermind before pivoting fully into Casa Noon.
Behind the scenes of a beauty retreat in New Orleans, a VIP strategy day with a visionary client, and investor convos while traveling.
The 8 cult brand behaviors you need to know now:
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Radical honesty is the new authenticity
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Community > followers (but community creates followers)
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Nostalgia is a conversion strategy (hello, Labubu & Jellycat)
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Personal branding is leadership
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AI is your co-founder now
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Founders with visibility > hustle culture burnout
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Micro-influencers are the new ROI kings and queens
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Smart girl brands share generously (transparency = loyalty)
This one’s packed. A must-listen if you're ready to lead with vision, show up with heart, and build a brand that doesn’t need to shout to be heard.
Takeaways:
The future is lo-fi, human-first, and deeply magnetic.
Your personal brand is a growth engine — treat it like IP.
Sustainable visibility matters more than ever.
If you're not building community, you're building in silence.
🔗 Links & Mentions:
Replay the Cult Brand Blueprint training (secret link in the show notes)
Join the Obsession-Worthy Mastermind (last call)
Come hang in the Out of Office Club
Get the Co-CEO GPT