Pitch, Please: Can You Pitch Your Way to 100K Followers and Your First Million?
Release Date: 07/29/2025
How a Founder Built a Dress Rental Startup, Raised $1M+, and Pivoted From Burnout to Mentorship — with Emily McDonald
The Unschool by Andi Alleman
Get on the waitlist for Come to our NYC Andi chats with Emily McDonald, founder of The Stylist LA and mentor to female founders, for a real conversation on the highs, lows, and pivots that come with entrepreneurship. Emily takes us back to her first company, a pre–Rent the Runway dress rental business she started out of her living room with a single rolling rack. From scaling to showrooms in LA and San Francisco, raising over a million in venture capital, and dressing Bachelor Nation, Emily shares the bts truth of what it actually takes to build, scale, and reinvent. You’ll hear:...
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25 Things Cult Brand Founders Are Obsessing Over Right Now
The Unschool by Andi Alleman
From storytelling that feels lived-in (not polished) to founder POV diaries, retention over reach, cultural commentary in marketing, IRL brand house parties, and legacy thinking—this is the ultimate quick-hit list of the habits and strategies fueling today’s most magnetic founders. But before diving in, Andi shares some exciting updates: The Unschool was just named by the Female Founder Collective as one of the top podcasts for entrepreneurs ready to uplevel—alongside How I Built This, Second Life, Superwoman, Side Hustle Pro, and more. Their words? “This pod challenges business...
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Is It Whiplash Content, Interest Media, or Manufactured Chaos? Do We Really Want to Build Cult Brands This Way?
The Unschool by Andi Alleman
🎟 Sign up for Pitch, Please — it’s free! Learn to pitch with clarity and build the brand deals you actually want. Workshop Takeaways: → How to write pitches that actually get replies → The content that lands brand deals (without sounding like everyone else) → How to use AI to simplify, scale, and stay consistent → For founders and creatives ready for visibility, income, and way more time OOO In this solo episode, Andi is breaking down the state of content in 2025 — from PR chaos to the pressure to go viral — and asking: is this really the way we want to build cult brands?...
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Pitch, Please: Can You Pitch Your Way to 100K Followers and Your First Million?
The Unschool by Andi Alleman
🎟 Sign up for — it’s free! This is your invitation to own your seat at the table and build the creative career you actually want. ✨ Workshop Takeaways: → How to write pitches that actually get replies → The content that lands brand deals (without sounding like everyone else) → How to use AI to simplify, scale, and stay consistent → For creators who want dreamy brand partnerships and way more time OOO In this episode, Andi is pulling back the curtain on the evolution of her entrepreneurial journey — from accidental fashion incubator founder at 32, to hitting 100k followers...
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3 Unsexy But Essential Steps to Build a Cult Brand (Most Founders Skip These!)
The Unschool by Andi Alleman
In this truth-telling solo episode Andi opens with a raw reflection on the current climate — both global and personal — as she navigates building a business with empathy during heavy times. From canceled summer plans in LA to climate devastation in Texas, this episode speaks to the entrepreneur who’s feeling everything deeply and still wants to show up with purpose. Andi shares: A grounded take on what it means to lead when the world feels like it’s unraveling — and why your work still matters. 3 unsexy but essential business foundations every cult brand needs: Why hiring a...
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From Radical Honesty to AI Co-Founders: 8 Cult Brand Behaviors You Shouldn't Skip
The Unschool by Andi Alleman
This week, Andi’s catching you up on everything — from why she ghosted her own show (😅) to what’s next for Casa Noon, and the 8 cult brand behaviors redefining how to build an obsession-worthy business right now. After hosting her viral Cult Brand Blueprint training (over 1,000 of you signed up 👀), she’s reflecting on what’s working right now — and how you can use these insights to build something magnetic, memorable, and made to last. Andi shares: Why she paused the pod to run the Cult Brand Blueprint training — and the she’s dropping just for you. A peek into her final...
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5 Secrets in Under 30 Minutes That Cult Brands Use to Create Loyal, Obsession-Worthy Communities (That You Can Implement Now)
The Unschool by Andi Alleman
Register for , taking place on 5/27! In this episode Andi pulls back the curtain on the five strategies cult-status brands are using to stay magnetic, memorable, and wildly obsession-worthy — no matter their size or niche. She shares a powerful behind-the-scenes update on building Casa Noon (and what it’s really like stepping into product development, investor pitching, and scaling from the ground up), plus a serious truth she’s learned after a decade helping founders, creatives, and CEOs build brands people can’t stop talking about: You don’t get there alone — you get there by...
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Proof You Don’t Need to Go Viral—You Just Need to Resonate: Specificity, Slow Branding, and the Founder Mindset That Builds Cult Brands
The Unschool by Andi Alleman
In this walk-and-talk style solo episode (literally), we’re diving into the real behind-the-scenes of building a beauty brand and running a strategy house at the same time. You’ll hear what it actually looks like to show up in the messy middle — pitching investors for the first time, navigating unfamiliar beauty standards, and learning the difference between stability testing and (what Andi lovingly calls) mold stuff. It’s giving: radical transparency meets cult brand strategy. This one is your weekly brand clarity download — the truth behind what makes an obsession-worthy brand...
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The 7-Day Shift That Rewired My Business (Step-by-Step In 23 Minute, Plus How You Can Join the CEO Reset Challenge)
The Unschool by Andi Alleman
Andi peels back the layers on how to recalibrate your business — not by burning it all down, but by resetting your vision, your strategy, and your energy. This episode is your permission slip to pause and pivot. She’s fresh off a new round of speaking gigs (cue: oceanfront talks and AI breakdowns with beauty execs) and brings the mic back to what truly matters: doing work that aligns with your next-level goals. Andi also introduces the 7 Day CEO Reset Challenge — starting May 12 inside OOO Club — and shares exactly why this process works when everything else feels like noise. ✨ This...
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90 Days to Cult Status (Plus: The CEO Reset Challenge You Didn’t Know You Needed)
The Unschool by Andi Alleman
Andi pulls back the curtain on what she’d do to build a cult-status brand in just 90 days — the kind of brand people brag about discovering first, screenshot for their vision boards, and obsessively share with their group chats. Spoiler: it’s exactly what she’s doing with Casa Noon right now. Before diving into the 3-part roadmap, Andi also shares what’s happening behind the scenes — from buying her dream home in LA (fingers crossed!) to signing off on her first beauty product — and introduces the 7 Day CEO Reset Challenge, starting May 12 inside OOO Club. ✨ This episode...
info_outline🎟 Sign up for Pitch, Please — it’s free!
This is your invitation to own your seat at the table and build the creative career you actually want.
✨ Workshop Takeaways:
→ How to write pitches that actually get replies
→ The content that lands brand deals (without sounding like everyone else)
→ How to use AI to simplify, scale, and stay consistent
→ For creators who want dreamy brand partnerships and way more time OOO
In this episode, Andi is pulling back the curtain on the evolution of her entrepreneurial journey — from accidental fashion incubator founder at 32, to hitting 100k followers at 40, to making her first million at 43, and now raising investment for her beauty brand Casa Noon at 45.
If you’ve ever thought you’re too late to grow online, this one’s for you.
Andi shares:
A behind-the-scenes update on Casa Noon — final packaging signed, product ready, and exclusive community events coming to LA, NYC, NOLA, and Miami.
The late bloomer advantage and why your 30s and 40s might be the best time to build something magnetic.
Her no-gatekeeping framework for creating content that converts: from your “why,” to your dream BFFs, to pitching with clarity and confidence.
A candid breakdown of what she got wrong in her first business (hello, undercharging and cold pitches that didn’t land) — and how she changed her approach.
Why pitching is a weekly ritual — not a last-ditch move — and how she landed a $5K brand sponsorship with Flodesk by leading with value.
👀 Want to go deeper?
Join us inside Oui, We Studio’s Out of Office Club for monthly challenges, marketing breakthroughs, and community support from fellow no-gatekeeping smart girls.
🔗 Links & Mentions:
Sign up for Pitch, Please: Out of Office, Into Income
Follow Casa Noon on Instagram — and get on the list for live events
Join Out of Office Club
Get your co-CEO strategy tools at Oui We Studio