Beyond Metrics: Building a YouTube Brand with Leroy Ter Braak
YouTube Creators Hub: Master Online Video
Release Date: 02/21/2025
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info_outlineIn this episode, Dusty Porter interviews Leroy, a YouTube strategist with extensive experience in helping creators grow their channels. They discuss the day-to-day responsibilities of a strategist, common challenges faced by creators, the importance of storytelling, viewer retention, and effective monetization strategies. Leroy emphasizes the need for a solid plan, an understanding of the audience, and the significance of branding and packaging in achieving success on YouTube.
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Join Creator Communities. A place to gather with other creators every single day. This provides you access to Our Private Discord Server, Monthly Mastermind Group, and MORE!
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About Leroy:
I'm Leroy, a YouTube Strategist. I've been doing YouTube since 2009, had my first success in 2012 and stopped focusing on my own channel full-time in 2019. By accident, I built a creative production agency off the back of the channel and worked with some awesome brands around the world from it.
I came back to YouTube in 2022 as a strategist when I saw that it became an actual role and said goodbye to my businesses fully.
Since then I have helped creators of all sizes monetize their channels with just one video, tripled subscriber counts in a matter of months, and garnered millions of views in the process.
Now I work with established creators, entrepreneurs and other fun clients and think about YouTube all day!
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00:00 Introduction to YouTube Metrics
00:31 Podcast Introduction and Sponsorship
01:16 Meet Leroy: YouTube Strategist
02:16 Day in the Life of a YouTube Strategist
03:47 Client Onboarding Process
05:53 Common Mistakes and Solutions for YouTube Creators
10:55 Success Stories and Case Studies
15:36 The Importance of Storytelling
19:48 Viewer Retention Strategies
20:28 Understanding YouTube Metrics
21:08 The Importance of Viewer Satisfaction
21:34 Home Feed and Subscriber Metrics
22:12 Knowing Your Ideal Viewer
22:57 Adapting Content to Viewer Preferences
24:04 Algorithm Evolution and Global Reach
25:34 Identifying and Refining Target Audience
27:28 Branding and Packaging Your Channel
32:13 Monetization Strategies for Creators
37:50 Passion-Driven Content Creation
39:46 Conclusion and Final Thoughts