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Mastering YouTube Growth: Insights from Shine Talent Group's Joanna Fowler

YouTube Creators Hub: Master Online Video

Release Date: 05/16/2025

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YouTube Creators Hub: Master Online Video

In this episode of the Creators Hub Podcast, Dusty Porter interviews Kieren Westwood, a YouTube content creator and writer. Kieren shares his journey from being a writer to creating educational content for aspiring writers on YouTube. He discusses the challenges he faced, including overcoming imposter syndrome and finding his niche. Kieren emphasizes the importance of authenticity in content creation and shares insights on SEO, monetization, and balancing creativity with burnout. He also provides practical advice for aspiring creators looking to grow their channels and connect with their...

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In this episode of the YouTube Creators Hub Podcast, we dive deep into the world of content creation with Joanna Fowler, Head of Talent at Shine Talent Group. Joanna shares her journey from being a YouTube creator to becoming an expert strategist at one of the leading influencer talent agencies. We discuss the importance of using both long-form and short-form content, strategies for building a strong community, and effective monetization techniques. Joanna also provides practical insights on storytelling, engagement, and the role of AI in content creation. Whether you're a budding YouTuber or an established creator, this episode is packed with invaluable advice to help you take your channel to the next level.

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Join Creator Communities. A place to gather with other creators every single day. This provides access to Our Private Discord Server, Monthly Mastermind Group, and MORE! 

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About Joanna:

Joanna Fowler, Head of Talent at Shine Talent Group, is a former creator turned YouTube expert and now Head of Talent at one of the industry's top influencer talent agencies (Shine Talent Group).

At Shine, Joanna oversees a team of talent managers in the Canadian division and represents powerhouse creators such as Cat & Nat, The Gardening Grant, and Kourtney Wilson. Shine Talent Group is a global, award-winning social talent agency named one of Adweek’s Fastest Growing and Women-Led Agencies, while making headlines in Entrepreneur, Bloomberg, Forbes, and more.

Connect With Joanna:

Website /// Instagram