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ZimmCast 754 - Roadrunner Marketing Launched in the Fall

ZimmCast

Release Date: 12/15/2025

ZimmCast 754 - Roadrunner Marketing Launched in the Fall show art ZimmCast 754 - Roadrunner Marketing Launched in the Fall

ZimmCast

Hello and welcome to the ZimmCast. I’m Chuck Zimmerman. We’ll have a final ZimmCast podcast at the end of the year. But in the meantime… I’m sharing an interview with Josh Turney, founder of Rooster and Roadrunner. I did ask if he’ll be starting another bird name company soon. You’ll have to listen to hear his answer. Roadrunner just recently went live in mid November and Josh describes why. “In operating Rooster since 2017, we’ve seen several companies waver in the space between hiring staff, hiring freelancers and hiring an agency,” says Josh Turney, founder of Rooster and...

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ZimmCast 753 - AdFarm 2025 AgIntel Index Report show art ZimmCast 753 - AdFarm 2025 AgIntel Index Report

ZimmCast

Hello and welcome to the ZimmCast. I’m Chuck Zimmerman. In this episode I’m going to share an interview with Matt Weeks, AgIntel Lead at AdFarm. We discuss the inaugural AgIntel Index Report. This will be a yearly report that dives into the trends and insights dominating the conversation in agriculture. This is information that matters to agri-marketers and ag leaders. In addition, I’m adding a wrap up interview with Brent Kemp, President/CEO, AgGateway, about the organization’s annual conference, my last on-location work of the year. You can find the AgNewsWire virtual ag newsroom...

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ZimmCast 752 - Farm Journal Ad Insights show art ZimmCast 752 - Farm Journal Ad Insights

ZimmCast

Hello and welcome to the ZimmCast. I’m Chuck Zimmerman. In this episode you’ll learn all about Farm Journal’s new Ad Insights tool which is new to the agrimarketing industry. It’s a first for a digital advertising analytics solution. Talking with me is Prescott Shibles, Farm Journal CEO. So, let’s get started with some questions. You can find more online at the . So that’s the ZimmCast for now. If you have some exciting news in the agrimarketing world feel free to contact me for the next episode. Thank you for listening.  

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ZimmCast 751 - Preview of the NAMA NEXUS show art ZimmCast 751 - Preview of the NAMA NEXUS

ZimmCast

Hello and welcome to the ZimmCast. I’m Chuck Zimmerman. In this episode we’re going to get an in-depth preview of the new NAMA NEXUS event that will be taking place in Milwaukee, WI, October 14-16. I spoke with committee chair Kasie Garcia. We’ll start with what the NAMA NEXUS means as well as the Economies of Ag. From there it’s on to the agenda and how it is different from NAMA Fall Conference of the past. You can still register on the NAMA website. So, that’s the ZimmCast for now. I hope you enjoy it and thank you for listening.

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ZimmCast 750 - Interviews from Farm Progress Show show art ZimmCast 750 - Interviews from Farm Progress Show

ZimmCast

Hello and welcome to the ZimmCast. I’m Chuck Zimmerman. It has been a busy time for the the ZimmComm Team in the past few weeks. After the Tech Hub Live conference it was on the way to the Southern Peanut Growers Conference, Ag Media Summit, ACE Annual Meeting and the Farm Progress Show. I’m on my way home from the 2025 FPS and thought I’d share some interviews. Besides an interview with Rob Shaffer, Illinois farmer, about the John Deere announcement about B30 biodiesel compatibility across all of their engine portfolio, I’m sharing an interview with Andy Heggenstaller, Global Oilseeds...

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ZimmCast 749 - Tech Hub LIVE 2025 show art ZimmCast 749 - Tech Hub LIVE 2025

ZimmCast

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ZimmCast 748 - Preview Interview of the 2025 Ag Media Summit show art ZimmCast 748 - Preview Interview of the 2025 Ag Media Summit

ZimmCast

Hello and welcome to the ZimmCast. I’m Chuck Zimmerman. Lets us get a preview of the 2025 Agricultural Media Summit with Shelia Grobosky, BioZyme, and AMS Steering Committee Chair and LPC President.  It's all about meetings, keynote and general sessions, breakouts, InfoExpo, awards, ACT student members, sponsors and more. That’s the ZimmCast now now. I hope you enjoy it thank you for listening.

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ZimmCast 747 - Preview of 2025 IFAJ Congress show art ZimmCast 747 - Preview of 2025 IFAJ Congress

ZimmCast

Hello and welcome to the ZimmCast. I’m Chuck Zimmerman. In this program we’re going to get a preview of the 2025 IFAJ Congress which will be held in Kenya. After our preview I’m going to add a most recent example of how you can make your news release talk. More at the end. So, let’s get started. I have Steve Werblow, IFAJ President and Aghan Daniel, MESHA, the coordinating organization. First up is Steve followed by Daniel. The give us details about the Congress and the location it will be held as well as who can register and attend the Congress. Daniel and his organization will...

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ZimmCast 746 - ZimmComm Plans for the Future show art ZimmCast 746 - ZimmComm Plans for the Future

ZimmCast

Hello and welcome to the ZimmCast. I’m Chuck Zimmerman. The ZimmComm Team are enjoying some time in paradise right near the Gulf of America. The weather has been great and we’ve had enough rain so that everything is green and growing. In this episode Cindy and I discuss the changes we’re making to ZimmComm. We recently announced that we are going to retire from business travel starting Jan. 1, 2026. That has been a very big part of the work we pioneered along with the use of social media in agricultural marketing. But we’ve got plenty to do as we continue to distribute news releases...

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ZimmCast 745 - ZimmComm Announcement & NAFB and NAMA interviews show art ZimmCast 745 - ZimmComm Announcement & NAFB and NAMA interviews

ZimmCast

Hello and welcome to the ZimmCast. I’m Chuck Zimmerman. In this episode I’m going to share a couple of interviews from the NAMA Agri-Marketing Conference. One is with Gardner Hatch, Executive Director, NAFB and Debbie Boyle, Vice President, Kynetic. They talk about a new NAFB listener survey. Then I have an interview with Melanie Rice, Brownfield Ag News, about becoming the new President of NAMA. Before I do this I’m going to talk about a ZimmComm announcement Cindy and I published last week. Basically, we are retiring from business travel starting at the end of 2025. Besides our 21...

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Hello and welcome to the ZimmCast. I’m Chuck Zimmerman.

We’ll have a final ZimmCast podcast at the end of the year. But in the meantime…

I’m sharing an interview with Josh Turney, founder of Rooster and Roadrunner. I did ask if he’ll be starting another bird name company soon. You’ll have to listen to hear his answer.

Roadrunner just recently went live in mid November and Josh describes why. “In operating Rooster since 2017, we’ve seen several companies waver in the space between hiring staff, hiring freelancers and hiring an agency,” says Josh Turney, founder of Rooster and Roadrunner. “Roadrunner is developed to be the middle ground, bringing smart, efficient solutions and access to more experts when and if needed.” 

As we get closer to the Christmas and New Year holidays Cindy and I hope you have a wonderful time. I’m sure you’ll hear from us soon.

That’s the ZimmCast for now. I hope you like it and thank you for listening.