Digital Collective
Digital Collective Podcast Host: Jarika Moon Created by Lunar Innovations The Digital Collective is a podcast exploring how our digital world shapes the way we live, work, and connect, and what it means for our planet, our purpose, and our future. Each month unfolds as a curated flow of episodes designed to blend imagination, accountability, and real world impact. Every first episode of the month opens in Storymode, a science fiction lens that mirrors our current reality in America, using speculative storytelling to explore digital power, resistance, and possibility. From there, Corporate Collective Files pulls back the curtain on major corporations, exposing harmful practices while encouraging conscious boycotts and offering ethical alternatives and solutions. The third episode responds to current events shaping the digital landscape, shifting as the world shifts. Each month closes with a conversation featuring a community member who is actively making a difference, reminding us that change is already happening around us. Hosted by digital marketer Jarika Moon, The Digital Collective documents a journey of learning, unlearning, and growth in real time. Drawing from bootcamps, webinars, lived experience, and ongoing experimentation, each episode delivers honest conversations and actionable insights across branding, social media, AI, and ethical marketing. Whether you are just beginning your digital journey or deep in the trenches, The Digital Collective is a space to stay inspired, informed, and connected as we navigate an ever-evolving digital world together.
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Collective Corp Files: The Meta Effect
02/10/2026
Collective Corp Files: The Meta Effect
đď¸ The Digital Collective Podcast Episode Title: Collective Corp Files: The Meta Effect Host: Jarika Moon By: Lunar Innovations In this episode of the Digital Collective Podcast, we take a deep dive into Meta, the tech giant formerly known as Facebook, and explore what its recent moves mean for the future of technology, society, and the planet. From a $6 billion investment in U.S. manufacturing to a strategic pivot toward AI-driven growth and a pullback from the metaverse, Meta is at a crossroads. We unpack how Metaâs data-driven advertising fuels consumerism and shapes behavior, the hidden environmental costs of its sprawling digital infrastructure, and the social challenges tied to privacy, misinformation, and mental health. As Meta reshapes the digital landscape, what responsibilities do companies, users, and regulators hold to ensure technology serves people and the planet? Tune in to understand the true cost of our digital lives and why the conversation about sustainable, ethical tech has never been more urgent. Remember you can choose alternatives! We're excited to announce that we're officially boycotting META. It's time to shape and connect in spaces that are aligned with our values. Eventhough some of these platforms are new to us, as of right now we're happy to call them our new home bases. Check our the alternatives and see what's best for you. Follow us on our new platfroms! Bluesky, Substack, and Upscrolled with this link:
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Storymode: Chapter 2 "Jarika Moon & Theta."
02/04/2026
Storymode: Chapter 2 "Jarika Moon & Theta."
đď¸ The Digital Collective Podcast Episode: Storymode: Chapter 2 Jarika Moon & Theta Host: Jarika Moon By: Lunar Innovations Speculative Science Fantasy In a world governed by digital noise, the most powerful signals are the ones we find in the silence of the mind. In this chapter of the Digital Collective story mode, we dive deep into the ancestral legacy of Jarika Moon and the mysterious tradition of the Earth Seekers. As the "Elite" turn a blind eye, Jarika unlocks a sacred gift that bridges the gap between the physical and the spiritual. In this episode, we explore: The Theta Connection: Discover how Jarika utilizes Theta brainwaves navigate the "Dream Wave Broadcasts" subconscious signals used to guide rebellion strategies. Astral Projection vs. Science: We break down the Earth Seeker methods of "traveling beyond the veil" and how modern science interprets these out-of-body experiences as modulated neural states. The Pineal Gateway: A look at the visualization techniques used to focus energy and replay memories in an immersive, multidimensional manner. A Forgotten Legacy: Why the Earth Seekersâ dwindling numbers have made their practices a secret sanctuary for Luminaries hiding in plain sight. Will the Elite catch on to the frequency, or will the rebellion find its footing in the astral plane? Note: This chapter bridges the gap between ancient "witchcraft" and modern neuroscience, redefining what it means to be "connected" in the digital age. Starting the first Tuesday of each month, join us on StoryMode: a unique segment on our podcast where we dive into a science fiction futuristic story that mirrors and illuminates the connections to whatâs happening in America right now. Why sci-fi? Because the genre lets us explore bold possibilities and complex challenges through imaginative lenses, helping us reflect on current social, political, and environmental realities with fresh perspective and deeper insight. Each StoryMode episode will: Present a captivating futuristic narrative. Highlight parallels to contemporary American issues. Spark thoughtful conversations about our present and future. Tune in to StoryMode to journey beyond the headlines and discover how tomorrowâs stories can shed light on todayâs truths. ⨠Letâs explore the future to better understand the now. See you the first Tuesday of every month! Follow us on Bluesky & Upscrolled! We've officially boycotted META! WOOHOOO!
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Makers Market: Meet Tee & Ladybug Creations in Hotchkiss Colorado
01/27/2026
Makers Market: Meet Tee & Ladybug Creations in Hotchkiss Colorado
đď¸ The Digital Collective Podcast Episode Title: Makers Market: Meet Tee & Ladybug Creations in Hotchkiss Colorado Host: Jarika Moon By: Lunar Innovations Local Luminary Episode: Digital Collective's first in-person invterview with a local business! Join us for an inspiring conversation with Tee, owner and passionate crafter behind LadyBug Creations, a unique retail and creative space nestled in the heart of Hotchkiss, Colorado. As a fourth-generation maker and angel mom, Tee shares her heartfelt journey, from the tactile arts she grew up with to building a community hub that celebrates local talent, craftsmanship, and resilience. Discover how LadyBug Creations brings together Colorado artisans and small-batch producers, fostering collaboration, creativity, and sustainability. From handcrafted baby hats donated to NICUs to locally spun yarns and Colorado-made treats, this episode shines a light on the power of community-driven business and ethical, local sourcing. Learn about the challenges and triumphs of supporting local vendors, the meaningful connections forged through shared creativity, and the vision for a welcoming space where customers can craft, connect, and celebrate the beauty of Coloradoâs handmade culture. Whether youâre a maker, a supporter of local economies, or simply curious about how small businesses can nurture community and sustainability, this episode offers a warm, hopeful glimpse into the heart of Hotchkiss and the spirit of LadyBug Creations. Tee & Ladybug Creations: @ladybugcreations07 Jarika Moon & Digital Collective Podcast:
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War, Marketing, & Propaganda: United States of America 2026
01/20/2026
War, Marketing, & Propaganda: United States of America 2026
đď¸ The Digital Collective Podcast Episode Title: War, Marketing, & Propaganda: United States of America 2026 Host: Jarika Moon By: Lunar Innovations In this eye-opening episode, we dive deep into the world of war propaganda, what it is, how itâs used in America today, and the powerful role marketing and money play in shaping public opinion. From historical examples like World Wars and Vietnam to modern digital campaigns targeting young recruits and communities, we explore how governments craft messages to influence our thoughts and actions, often without us realizing it. Youâll learn how propaganda affects our economy by redirecting funds from vital public services to military spending, and how it can sow division and fear within our communities. Most importantly, we share practical tools for protecting yourself: how to spot propaganda, think critically, verify information, and organize with others to promote peace and truth. Join us as we uncover the hidden tactics behind recruitment ads, government campaigns, and the marketing machinery that fuels support for war, empowering you to make informed choices that strengthen your community and uphold democracy. The year 2025 was noted as ICE's deadliest year in two decades, with at least 32 deaths recorded in detention facilities. This context underscores a continuing crisis of mortality in ICE custody that has carried into 2026 Today, we see the effect of ICE in our communities for the American people, like Renee Good in Minnesota. We unpack the previous experience Jarika has a Millenial watching 9/11 unfold, seeing the truth about the Gaza strip, and her experience with propaganda. Heads up to listners: Curse words are used in this episode multiple times.
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Collective Corp Files: The Disney Effect
01/14/2026
Collective Corp Files: The Disney Effect
đď¸ The Digital Collective Podcast Episode Title: Disney Effect: Collective Corp. Files Host: Jarika Moon By: Lunar Innovations Thereâs a kind of magic in Disneyâs stories that has enchanted generations, from Mickey Mouseâs first cheerful whistle to the sweeping adventures of princesses and heroes. But beyond the castles and fairy tales lies a complex empire shaped by creativity, ambition, and controversy. In this episode, we journey back to the origins of Disney, tracing Walt Disneyâs visionary rise from a small animation studio to a global cultural powerhouse. We explore how Disney revolutionized entertainment with groundbreaking innovations and crafted a brand that touches nearly every part of our lives, from movies and merchandise to theme parks and streaming services. Yet, this episode also shines a light on the shadows behind the sparkle. We examine the ongoing labor struggles of Disneyâs theme park workers, the companyâs aggressive protection of intellectual property, and its environmental footprint amid massive expansions. We confront the challenges Disney faces around representation, diversity, and cultural sensitivity, issues that have sparked boycotts and debates in 2026. Join us as we unpack the stories less told, revealing the tensions between magic and marketing, creativity and control, nostalgia and progress. Whether youâre a lifelong Disney fan or a curious critic, this episode invites you to see the empire behind the enchantment with fresh eyes.
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Storymode: Chapter One "The Secret Frequency Introduction"
01/06/2026
Storymode: Chapter One "The Secret Frequency Introduction"
đď¸ The Digital Collective Podcast Episode Title: Chapter 1: The Secret Frequency Introduction Host: Jarika Moon By: Lunar Innovations Speculative Science Fantasy Chapter 1: The Secret Frequency Introduction Welcome to the Digital Collective Podcast Universe. This first chapter opens the signal. In a future shaped by digital awareness, resistance, and imagination, Lunar Innovations City risesânot from conquest or corporations, but from immigrants, builders, thinkers, and dreamers who crossed borders both physical and digital to build something radical: a city powered by community, art, decentralized systems, and conscious technology. But that future is under threat. After the election of Elias Musken and the rise of his coalition, Iron Nexus, Lunar Innovations faces a dangerous regressionâdeforestation of sacred land, corporate-backed control, restricted education, surveillance, and the violent enforcement of late-stage capitalism. At the edge of the city, the Sacred Groveâhome of the Original Guardians and the last living forest, Luminariaâstands in resistance, holding ancient wisdom the city has forgotten how to value. This episode introduces the fractured world of the Enclaves: The Sacred Grove, where ancient knowledge and nature-based technologies quietly guard the planetâs balance The City Dwellers, navigating life beneath towering elites and propaganda-fueled skylines The Community Gardens, where food is a shared right and Earth Seekers protect life itself The Iron Horse Faction, a cold empire of elites and Iron Nexus militants enforcing control The Minds of Innovators aka Innovator University, brilliant, disciplined architects of the futureâsome secretly Luminaries And the Skyforge Enclave, hidden in the Frostveil Mountains, where tradition, strength, and autonomy remain untouched by empire At the center of it all is Jarika Moonânot a ruler, not an influencer, but a signal carrier. After losing her mother to a profit-driven healthcare system and her father to the machinery of corporate power, Jarika transforms grief into purpose. From her modest downtown office, she broadcasts the Secret Frequencyâa transmission of truth, strategy, and collective awakening. The Digital Collective Podcast is not just media. Itâs a transmission. A guide for those who refuse manipulation. A signal for engineers, artists, marketers, technologists, activists, and everyday people who still believe another way is possible. This chapter asks the question that echoes through every Enclave: What kind of future are we actually buildingâand who gets to decide? If youâre hearing this, the frequency has already found you. You are not alone. The signal has begun. Light in darkness. Signal over noise. Community over collapse. Welcome to Chapter One.
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New Year Vision: Welcome to Lunar Innovations City
12/30/2025
New Year Vision: Welcome to Lunar Innovations City
đď¸ The Digital Collective Podcast Episode Title: New Year Vision: Welcome to Lunar Innovations City Host: Jarika Moon By: Lunar Innovations âIf youâre tuned into the right frequency, youâll receive the message made for Luminaries.â Welcome to the secret frequency of the Digital Collective Podcast. As we cross the threshold into 2026, the digital landscape isn't just changing it's being rewritten. In this special New Year transmission, host Jarika Moon unveils the future of the show and takes you behind the veil of a new creative era. In This Episode: The State of the Jump Start: We break down the 2026 "New Year Resolution" economyâwhere Americans are projected to spend an average of $4,700 on reinvention while navigating a recession-like mindset. The Digital Collective Universe: Jarika introduces Lunar Innovations City, a futuristic metropolis built on ambition and tech. But as the iron-fisted Iron Nexus coalition takes hold, a rebellion is brewing. Discover what it means to be a Luminary in a world of algorithmic noise. Humanity Over Automation: A major announcement regarding the podcastâs visual future. Weâre moving away from AI-generated art and investing in real human artists to build our universe with soul, story, and intention. Marketing Myths vs. Reality: Why "New Year, New You" is often a trap designed for consumption rather than sustainabilityâand how to build realistic systems that actually last. 2026 Roadmap: A sneak peek at our new monthly episode structure: Story Mode: Immersive narrative journeys. Collective Corp Files: Exposing the truth behind the worldâs most powerful entities. The Open Discussion: Latest news and digital awareness. Luminary Interviews: Conversations with the people building a better tomorrow. The Resistance Starts Now. Instead of "more," we choose better. Instead of speed, we build capacity. Whether youâre a fresh marketer or deep in the tech game, join us as we navigate the digital landscape togetherâas a collective. Tune in. Turn up the frequency. Become a Luminary. Jarikaâs Goal for 2026: "Staying teachable, building a sustainable home gym (shop used!), and continuing to grow out loud." Follow the Digital Collective Podcast on Bluesky Social:
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Christmas Story: by Digital Collective Podcast
12/23/2025
Christmas Story: by Digital Collective Podcast
đď¸ The Digital Collective Podcast Episode Title: Christmas Story by Digital Collective Podcast Host: Jarika Moon By: Lunar Innovations â
1. Geography: Jesus was born and lived in the region historically known as Palestine. The land where Jesus lived Bethlehem, Nazareth, Jerusalem â sits in a region that, for thousands of years, has been referred to by names like: Canaan Judea Israel Palestine (a name used by Greek and Roman historians centuries before and after Jesus). Geographically, yes Jesus was from the land of ancient Palestine. â
2. Ethnicity & identity: Jesus was a Jewish man. His ethnicity, culture, and religion were Jewish. Saying âJesus was Palestinianâ does not replace the fact that: He was a Jewish person He lived under Roman occupation He was part of a Jewish community and tradition â 3. So whatâs accurate to say? All of these statements can be true at the same time: Jesus was a Jewish man. He lived in Roman-occupied Palestine. He was from the region we now call Palestine/Israel. This matches how historians speak today. đ Why people argue about this today Modern politics makes people uncomfortable with the word âPalestinian,â but historically it simply describes the region â not a modern nationality. Saying âJesus was Palestinianâ refers to the land, not his ethnicity. If you want the cleanest, most accurate phrasing: Jesus was a Jewish man from the region of ancient Palestine. Author's Note: This episode was born from a quiet but powerful realization: Jesus was a Palestinian Jewish man a fact often erased, softened, or reshaped to fit dominant narratives. Sitting with that truth cracked something open in me. It reframed everything I thought I knew about history, power, and whose stories are allowed to survive intact. For me, this wasnât about religion in the traditional sense. It was about humanizing a figure the world has used, weaponized, and commercialized, while ignoring the people and land he came from. It was about grief, unlearning, and the deep discomfort that comes when truth challenges the stories weâve been handed. This episode is an invitation to pause. To listen differently. To recognize how history, faith, empire, and capitalism intertwineâand how easily oppression can be justified when we disconnect people from their roots. Itâs also a reflection on why reclaiming truth matters now, especially as Palestinians continue to be dehumanized in real time. This story meant so much to me because it reminded me that truth doesnât belong to powerâit belongs to people. And when we remember who someone really was, weâre forced to confront who weâve been taught to ignore. With Love - Free Palestine, Jarika Moon
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Christmas Consumerism: Marketing December Twenty Fifth
12/17/2025
Christmas Consumerism: Marketing December Twenty Fifth
đď¸ The Digital Collective Podcast Episode Title: Christmas Consumerism: Marketing December Twenty Fifth Host: Jarika Moon By: Lunar Innovations If youâre listening in December, chances are youâve already been marketed to today â before you even finished your coffee. In this episode of The Digital Collective, host Jarika Moon pulls back the twinkle lights to examine Christmas as more than a holiday â but as one of the most powerful psychological and digital marketing machines ever built. We explore the origins of Christmas, from pagan winter solstice traditions to Christian adoption, and how it evolved into the modern, secular, consumption-driven season we know today. From nostalgia and belonging to social pressure and FOMO, we break down why Christmas is a marketerâs dream â and how those strategies shape our spending, emotions, and sense of obligation. This episode also dives into real U.S. spending data, who actually celebrates (and why), and why opting out or redefining the season can be a valid, values-aligned choice â especially for those who donât identify with the religious roots or the consumerist expectations. ⨠In this episode: ⢠The true origins of Christmas & its cultural evolution ⢠Why nostalgia and emotion drive holiday marketing ⢠Real-time holiday spending numbers in the U.S. ⢠How marketing normalizes overconsumption ⢠Why some people boycott or opt out of Christmas ⢠Conscious alternatives to celebrate (or not) with intention Whether you celebrate, scale back, redefine the season, or fully opt out â this episode invites you to choose consciously, rather than follow a retail calendar. đ§ Tune in, reflect, and join the conversation. Because awareness is the first step to liberation.
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Collective Corp Files: The Spotify Effect
12/09/2025
Collective Corp Files: The Spotify Effect
đď¸ The Digital Collective Podcast Episode Title: Collective Corp Files: Spotify, ICE, Artist & Conscious Streaming Host: Jarika Moon By: Lunar Innovations In this powerful episode of The Digital Collective, weâre pulling back the curtain on one of the biggest digital platforms in the world â Spotify â and unpacking how their business decisions ripple far beyond music and into our communities, our ethics, and our collective future. This episode dives deep into Spotifyâs recent decision to run recruitment ads for ICE, the U.S. immigration agency known for detentions, family separations, and community-level harm. We break down what ICE really is, how it impacts immigrant and marginalized communities, and why hearing these ads inside your playlist is more than a glitch in the algorithm â itâs propaganda. We also look at Spotifyâs long-standing history of underpaying artists, the controversial royalty changes hurting small creators, and why consumer boycotts matter more than ever in a digital economy built on subscription dollars. And because this podcast is all about empowerment, not just critique â we talk solutions. From Qobuz to independent streaming options, youâll learn just how easy it is to switch, support ethical platforms, and align your digital habits with your values. If youâve ever wondered whether your monthly subscription truly makes a difference⌠it does. And today, youâll learn exactly why. In this episode: đ§ The Jump Start: 3 major headlines shaping Spotifyâs current controversy đ§ What ICE actually is â and why their ads inside Spotify are dangerous đ¸ How Spotifyâs model harms independent artists and reinforces inequality â Why boycotting Spotify is a real, strategic act of digital resistance đ Ethical alternatives that pay artists fairly and keep propaganda out of your playlists đ The bigger message: conscious choices create collective power Whether youâre a creator, activist, digital citizen, or someone who just wants their music to match their morals, this conversation is for you. Tune in, think deeply, and make the choice that aligns with your values. Welcome to The Digital Collective â where we learn, unlearn, and grow out loud. Jarika Moon's Social Media: First come first served on 2 months free with Qobuz! Replace Spotify TODAY! (Link good until Dec. 31st)
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Boycotting in America: Simple, Realistic, & Powerful
12/03/2025
Boycotting in America: Simple, Realistic, & Powerful
đď¸ The Digital Collective Podcast Episode Title: Boycotting in America: Simple, Realistic, & Powerful Host: Jarika Moon By: Lunar Innovations In this episode of The Digital Collective, host Jarika Moon breaks down one of the oldestâand most effectiveâtools ordinary people can use to challenge corrupt systems: boycotting. From Palestine to Congo, from Big Tech to billion-dollar fast-food giants, corporations have long profited from exploitation, conflict, and stolen resources. But what happens when communities decide to stop funding the harm? This episode is your realistic guide to boycotting in America: what it is, where it started, how itâs used today, and why it still works in a world where corporations hold more power than politicians. Jarika walks you through simple steps anyone can takeâwithout needing to overhaul their entire lifestyleâplus the best apps, tools, and alternative options that make ethical choices easier. Youâll also hear fresh digital and global headlines that show how supply-chain accountability, public pressure, and mass boycotts are reshaping conversations around labor, human rights, and corporate ethics. Together, we explore: ⨠What boycotting really means ⨠Why withdrawing our dollars forces companies to change ⨠Real-world examples from Palestine & Congo ⨠Beginner-friendly companies to boycott ⨠How marketing, PR, and consumer pressure collide ⨠How small choices create global impact This is about starving billionaires and feeding communities. This is about reclaiming power through everyday choices. And this is about understanding that your money isnât just moneyâitâs energy. If youâve ever asked, âWhere do I even start?â â this episode is your roadmap. Tune in. Share it. And join the movement toward ethical, intentional livingâone boycott at a time. No Thanks App â scans brands + shows if they support genocide, exploitation, child labor, or political corruption. Buycott â lets you join campaigns (Palestine, Congo, environmental justice) and scan products in stores. DoneGood â helps you find ethical alternatives. Good On You â rates clothing brands on ethics & sustainability. Ethical Consumer â deep research on companies worldwide. Jarika Moon's Socials/Email:
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Day of Mourning: Thanksgiving & Marketing
11/27/2025
Day of Mourning: Thanksgiving & Marketing
đď¸ The Digital Collective Podcast Episode Title: Day of Mourning: Thanksgiving & Marketing Host: Jarika Moon By: Lunar Innovations This week on The Digital Collective, weâre stripping away the postcard version of Thanksgiving and breaking open the truth buried underneath centuries of marketing, propaganda, and national storytelling. America taught us a peaceful feast. History reveals a violent foundation. In this episode, we unpack: What actually happened in 1621 between the Wampanoag Nation and English settlers How the 1637 Pequot Massacre became the real turning point behind the first âDay of Thanksgivingâ Why the U.S. spent the 1800s & 1900s sanitizing the story through textbooks, holiday marketing, and political PR How Thanksgiving became a brand designed to erase genocide and promote a feel-good national identity Why many Indigenous communities honor this day as the National Day of Mourning How we can reclaim the holiday through truth-telling, accountability, Indigenous-centered learning, and supporting Native creators â including chef Sean Sherman and the Indigenous cookbook Turtle Island This is not the version we were taught. This is the version that was hidden. If weâre going to be digital storytellers, creators, and activists, we need to understand the narratives we inherited â and the ones weâre responsible for rewriting. Tune in, sit with the discomfort, and let this episode shift the way you see Thanksgiving forever. Native Land Tool: Turlte Island Cook Book: Jarika Moon's Socials:
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Black Friday & Congo: Marketing New Tech
11/18/2025
Black Friday & Congo: Marketing New Tech
đď¸ The Digital Collective Podcast Episode Title: Black Friday & Congo: Marketing New Tech Host: Jarika Moon By: Lunar Innovations This week on The Digital Collective, weâre breaking down one of the biggest marketing machines on the planet: Black Fridayâand the truth behind those âfree phoneâ deals that flood your screen every November. In this eye-opening episode, Jarika Moon pulls back the curtain on how marketing, psychology, and the tech industry work together to push constant upgrades⌠and how that pressure connects directly to human rights abuses, environmental destruction, and the ongoing conflict in the Democratic Republic of the Congo. We dive into: ⨠Why Black Friday is one of the most successful marketing reinventions in history ⨠How phone companies use scarcity, hype, and payment plans to keep you upgrading ⨠The real cost of your new phone â from Congoâs cobalt mines to global supply chains ⨠The experiences of women and children in mining communities, including staggering sexual-violence statistics ⨠How marketing fuels global extraction, exploitation, and endless consumption ⨠Simple steps YOU can take: repair, refurbished, ethical tech, and supporting NGOs This episode blends history, psychology, activism, and digital accountability â with a call to action for anyone who cares about sustainability, humanity, and conscious innovation. If youâre ready to shift from unconscious consumer to Luminary, hit play. Because the truth is this: That shiny Black Friday âdealâ might be cheap for us⌠but somewhere, someone paid the real price. Homepage - Eastern Congo Initiative CoNGO - DEFINING THE PRESENT SHAPING THE FUTURE Action Against Hunger International NGOs in Democratic Republic of the Congo Call Action Against Hunger calls for the immediate cessation of hostilities and for all parties of the conflict to abide with International Humanitarian Law and protect civilians in conflict in the DRC. What We Do Who We Are Help the Democratic Republic of Congo | Save The Children Empower Children in Africa with Nutrition, Healthcare & Education. Jarika Moon's Social's: Lunar Innovations & Digital Collective Podcast:
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Collective Corp Files: The Nestle Effect
11/11/2025
Collective Corp Files: The Nestle Effect
đď¸ The Digital Collective Podcast Episode Title: The Nestle Effect: Collective Corp Files Host: Jarika Moon By: Lunar Innovations From bottled water to baby formula, chocolate to coffee â NestlĂŠâs reach touches nearly every corner of the globe. But whatâs the real cost of that convenience? đ In this episode of The Digital Collective, host Jarika Moon peels back the glossy marketing to expose the deeper story behind the worldâs largest food and beverage corporation. Weâll explore: đ§ The infamous statement from a NestlĂŠ CEO claiming water isnât a human right â and the global backlash that followed. âď¸ The shocking case of a Colombian union leaderâs murder and what it reveals about corporate accountability. đŤ The dark side of baby formula marketing, labor practices, and child labor in cocoa supply chains. đż NestlĂŠâs massive environmental footprint â from water extraction to deforestation and plastic waste. đĄ And finally, ethical alternatives â conscious brands like Divine Chocolate and Alter Eco, plus small roasters and local makers doing things differently. This episode isnât about guilt â itâs about awareness, activism, and informed choices. Because every click, purchase, and campaign we create as marketers and consumers shapes the kind of world we live in. ⨠Knowledge is power, and intention is impact. Tune in to NestlĂŠ: Global Impact, Marketing, and Ethical Alternatives â a powerful dive into how corporate marketing, human rights, and sustainability collide in the digital age. Jarika Moon's Socials & Email:
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Cycle Synced Society: Menstrual Marketing
11/04/2025
Cycle Synced Society: Menstrual Marketing
đď¸ The Digital Collective Podcast Episode Title: Cycle Synced Society: Menstrual Marketing Host: Jarika Moon By: Lunar Innovations In this episode of Digital Collective, host Jarika Moon dives deep into a topic that connects biology, branding, and the environment â the menstrual cycle. This conversation isnât just for women. Itâs for anyone ready to understand how natural rhythms influence human behavior, marketing narratives, and even planetary health. From hormonal shifts to emotional awareness, Jarika unpacks whatâs really happening throughout the month â and how empathy, education, and ethical marketing can reshape how society views the cycle. Youâll hear how menstrual-tracking apps became âdata gold minesâ for advertisers, how shame-based marketing still drives consumer behavior, and what that means for gender equality and the planet. The episode also explores: đ The four phases of the cycle â explained through natureâs seasons 𩸠The emotional and physical patterns that shape creativity and energy đ The environmental cost of disposable menstrual products đ° The economics of period poverty and how marketing fuels inequality đ§ The data and disorders we rarely talk about â PCOS, endometriosis, PMDD Plus, Jarika offers a heartfelt message for men and partners â teaching how understanding the cycle can deepen relationships through awareness and compassion. As always, The Digital Collective seeks solutions. Youâll walk away with sustainable alternatives, transparency about brands and what to look for, and a clearer vision of how marketing can evolve to honor â not exploit â the human body. Tune in, learn, and join the movement toward a more cycle-synced society. Jarika Moon's Social Links
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Government Shutdown 2025: For The Working Class
10/28/2025
Government Shutdown 2025: For The Working Class
đď¸ The Digital Collective Podcast Episode Title: Government Shutdown 2025: For The Working Class By: Lunar Innovations Every few years, America hits pause â not by accident, but by design. Behind the headlines, hashtags, and finger-pointing lies a billion-dollar question: who really profits from government shutdowns? In this episode of The Digital Collective, host Jarika Moon unpacks how political gridlock becomes a marketing strategy â shaping narratives, fueling media profits, and leaving the working class to pick up the tab. From the history of the very first shutdowns in the 1980s to modern political standoffs branded for social media, âShutdown Nationâ exposes how chaos is crafted, sold, and spun for power. đ§ Inside this episode: The surprising origins of U.S. government shutdowns â and why they keep happening How both parties use digital storytelling, hashtags, and media framing to control the blame The real-world fallout for workers, families, and small businesses How shutdowns reveal the business side of American politics â and what that means for digital citizens What you can do to stay informed and resist manipulation in a media-driven world đĽ âWhen the government shuts down, itâs not just buildings closing â itâs millions of lives paused because power canât play nice.â Links for Jarika Moon & Lunar Innovations:
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Collective Corp Files: The Amazon Effect
10/21/2025
Collective Corp Files: The Amazon Effect
đď¸ The Digital Collective Podcast Episode Title: The Amazon Effect: Collective Corp. Files Host: Jarika Moon By: Lunar Innovations In this episode of The Digital Collective, host Jarika Moon unpacks the empire that changed how we buy, live, and even think â Amazon. From its humble garage beginnings to its global dominance over retail, cloud computing, healthcare, and entertainment, we explore how one company quietly rewired the worldâs digital infrastructure. Jarika takes you through the story behind Amazonâs rise â how it mastered psychology to hook our attention, shaped global markets, and blurred the line between convenience and control. Youâll hear about the recent AWS outage that disrupted huge parts of the internet, the power of Amazonâs ecosystem, and the unseen price we pay for the comfort of one-click shopping. But this episode isnât just critique â itâs a call to consciousness. Together, weâll rethink what it means to consume in the digital age, rediscover local alternatives, and imagine a future where innovation and integrity coexist. Whether youâre a marketer, creator, or conscious consumer, The Amazon Effect will make you question how much power weâve handed over â and what it might take to reclaim it. Tune in, Luminaries. Letâs decode the machine behind modern convenience. Digital Collective - Jarika Moon Socials: Tea Addiction: / @nordicfoxfarm on IG/FB/TikTok
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Marketing Mystery: The Magic of Halloween
10/14/2025
Marketing Mystery: The Magic of Halloween
đď¸ The Digital Collective Podcast Episode Title: Marketing, Mystery & the: Magic of Halloween Host: Jarika Moon By: Lunar Innovations Welcome to a cozy-meets-creepy journey through the world of Halloween marketing. In this special episode of The Digital Collective, host Jarika Moon explores how mystery, nostalgia, and emotion intertwine to create one of the most powerful â and profitable â seasons in marketing history. From the ancient roots of Samhain to the modern-day pumpkin spice craze, discover how brands have learned to tap into our shared love for ritual, storytelling, and a little bit of fear. Weâll uncover how seasonal sensations like true crime podcasts, cozy autumn branding, and nostalgic marketing continue to cast their spell on consumers year after year. ⨠In this episode, we explore: The origins of Halloween and how it became a marketerâs dream The billion-dollar power of the Pumpkin Spice Latte and emotional branding Why mystery and fear keep audiences hooked â from true crime to spooky campaigns How creators can ethically and effectively use seasonal storytelling đŻď¸ A Personal Dedication: This episode is lovingly dedicated to my mom â a witch, a fierce woman, and a true lover of all things spooky â who passed away on October 15th, 2017. October was her favorite month, and her spirit continues to inspire my creativity, curiosity, and magic in every story I share. Bridget Anne: In honor of her memory I'm including a link to a very special organization that helped her through her truest time of need. Brent's Place: Consider donating today - Brent's Place gave my mom a safe place to stay during treatment 6 hours away from home. "The Brentâs Place Aurora Campus features two state-of-the-art facilities and a total of 32 fully furnished Safe-Clean apartments and six hospitality suites for overnight and short-term visits. The campus is located just two blocks from the Anschutz Medical Campus, which includes the University of Colorado health professional schools, multiple centers and institutes, and two of our nationally-ranked hospital partners, UCHealth and Childrenâs Hospital Colorado. Thanks to the generous support of donors and our hospital partners, families staying at the Aurora Campus receive unmatched support regardless of their financial situation." Lunar Innovations & Digital Collective Links: Reccomendation for True Crime Podcast Rotton Mango: "Rotten Mango is a true crime podcast that focuses on storytelling with a purpose. We believe storytelling is one of the few things that brings people together from all walks of life. Storytelling helps us feel connected, related, and feel empathy for one another. We want to shed light on international stories that are lesser known, as we believe every story is worth telling."
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DIY: Advertising 101
10/08/2025
DIY: Advertising 101
đď¸ The Digital Collective Podcast Episode Title: DIY: Advertising 101 Host: Jarika Moon By: Lunar Innovations In a world where we see thousands of ads a day, how do we make marketing meaningful again? In this episode of The Digital Collective, host Jarika Moon unpacks the evolution of advertising â from the early days of print and radio to the modern age of TikTok and DIY campaigns. Youâll learn how digital advertising became accessible to everyone, why authenticity now outperforms algorithms, and how to create campaigns that connect instead of manipulate. Whether youâre a business owner, creator, or digital dreamer, this episode will help you rethink your approach to marketing â with strategy, soul, and intention. đą Weâll cover: The history and transformation of advertising What works (and what doesnât) in todayâs ad world How small businesses can compete with big brands The rise of DIY advertising and conscious marketing Why âheart over hypeâ is the new rule for digital success đ§ Tune in, take notes, and learn how to advertise with intention â because the future of marketing isnât about selling harder, itâs about connecting deeper.
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Branding on a Budget: Savings with Storytelling
09/30/2025
Branding on a Budget: Savings with Storytelling
đď¸ The Digital Collective Podcast Episode Title: Branding on a Budget: Savings with Storytelling Host: Jarika Moon By: Lunar Innovations Building a brand doesnât have to drain your wallet â it takes creativity, consistency, and storytelling that connects. In this episode of The Digital Collective, Jarika Moon shares how she launched Lunar Innovations and this very podcast on a shoestring budget, using refurbished gear, free (or nearly free) tools, and a whole lot of vision. Weâll dive into: ⨠Why storytelling is more powerful than spending when it comes to branding. ⨠Budget-friendly tools that make your brand look and feel professional. ⨠The emotional side of branding â what your brand feels like, not just what it looks like. ⨠A real behind-the-scenes look at Jarikaâs podcast setup (spoiler: itâs under $5/month). ⨠How consistency turns fleeting attention into lasting loyalty. Plus, The Jump Start brings you 3 must-know digital + business headlines, from health and wellness brands shifting spend into community-building, to Gapâs bold move away from promo overload. Whether youâre just starting your digital journey or looking to refresh your strategy, this episode is proof that you donât need a huge budget to make a huge impact. đĄ Share your âbrand story beginningsâ with Jarika on social â and remember, creativity always beats cash. Refurbished Items: About 70% of the worldâs cobaltâa critical mineral for smartphones, laptops, and EV batteriesâcomes from the Democratic Republic of Congo (DRC). Mining it often involves child labor, dangerous conditions, and severe environmental damage. đ Why refurbished matters: Every time we buy refurbished instead of new, we reduce the demand for freshly mined cobalt and other rare minerals. That means less pressure on communities in the DRC, fewer children in mines, and a lower environmental footprint. Note from the Author: Serisously, if it wasn't for Al Kogler and his Deliberate Direction program - I truly don't know if I'd ever have the courage or plan to start this whole thing. So thank you to Al - truly you've been such an incredible teacher. Check out Al Kogler and Deliberate Direction on Instagram with the link below. Thank you Al - I appreciate you! :) - Jarika Moon Lunar Innovations and Digital Collective socials: Branding & Storytelling Tools on a Budget 1. Canva â Free (or $12.99/month for Pro). Perfect for social posts, logos, pitch decks, and visuals. You can literally drag-and-drop your way to professional branding. 2. Crello / VistaCreate â Another free visual tool for fun animated posts if Canva isnât your jam. 3. Unsplash & Pexels â Free high-quality images for blog posts, social media, or presentation backgrounds. 4. Color Hunt & Coolors â Free color palette generators to make your brand look cohesive and modern. No Gatekeeping: My Podcast Setup đť Refurbished Laptop â making payments through NewEgg (refurb = sustainable + affordable). đ¤ Blue Yeti Mic â gifted from my sister (solid starter mic with great sound). đ§ P8 Headphones â my all-in-one: workouts, podcasting, and blasting music. đĽď¸ Audacity â free, open-source audio editing software. đ Libsyn â my podcast host. $5/month for the Basic plan (storage for 3 hrs/month, 162 MB, analytics). Podcasting Tools Without Spending All The $$$ 1. Audacity â Totally free audio editing software. Clean your audio, add music, and cut out the ums and ahs. 2. â Free hosting and distribution. Perfect if youâre just starting. 3. Libsyn Basic â $5/month, reliable hosting if you want more control and analytics. 4. Headphones & Mic â Refurbished laptops + budget-friendly mics (Blue Yeti, Samson, Fifine). Your voice matters more than the gear!
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Lobbying & Marketing: The Hidden Power Behind Policy
09/23/2025
Lobbying & Marketing: The Hidden Power Behind Policy
đď¸ The Digital Collective Podcast Episode Title: Lobbying & Marketing: The Hidden Power Behind Policy Host: Jarika Moon By: Lunar Innovations Description: In this episode of The Digital Collective, we pull back the curtain on lobbying â what it is, how it works in the U.S. system, and why marketing has become one of its most powerful tools. From Googleâs quiet push against Californiaâs new privacy rule, to UnitedHealthâs surge in lobbying spending, to record fines against lawmakers-turned-lobbyists, recent headlines reveal just how influence is sold and shaped in the digital age. Weâll explore: What lobbying really means and why itâs protected under the First Amendment. How marketing tactics â from storytelling to grassroots campaigns â fuel modern lobbying efforts. A case study on AIPAC and other pro-Israel groups, and the ways they blend political spending, narrative framing, and digital ads to influence both elections and public opinion. The ethical questions: when does lobbying amplify voices, and when does it drown them out? This conversation digs into the intersection of money, messaging, and power â and what it means for our democracy, culture, and collective future. đ Tune in to learn how lobbying isnât just about backroom deals anymore â itâs about the ads you see, the stories you hear, and even who makes it onto your ballot. Connect with Jarika Moon & Lunar Innovations with the link below.
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Marketing: The Maze of Health Insurance
09/16/2025
Marketing: The Maze of Health Insurance
đď¸Digital Collective Podcast Episode: Marketing: The Maze of Health Insurance Host: Jarika Moon Lunar Innovations Health insurance is marketed as peace of mindâbut behind the polished ads and family-centered campaigns lies a system built on complexity, confusion, and profit. In this episode of The Digital Collective, host Jarika Moon breaks down how health insurance is sold to us, why the messaging is so persuasive, and what it really means for consumers trying to navigate the maze. ⨠Inside this episode: The basics of U.S. health insurance explained simply How insurers use fear, hope, and complexity in their marketing The truth about Medicaid fraud and where the real abuse happens Womenâs healthcare: the research gap + the insurance gap LGBTQ+ healthcare and the systemic barriers to access Jarikaâs personal experiences as a daughter, patient, and medical billing professionalâand what they revealed about how the system treats people and families This episode pulls back the curtain on an industry that impacts every one of us, exposing the disconnect between the promise of protection and the reality of navigating denials, deductibles, and disparities. đď¸ The Digital Collective is a podcast where marketing, culture, and humanity intersect. Join the conversation and share your own healthcare storiesâyour voice is part of this collective. Find Digital Collective & Lunar Innovations socials below!
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Women's Sports: Marketing Strength & Equality
09/09/2025
Women's Sports: Marketing Strength & Equality
đď¸ The Digital Collective Podcast â Episode: 17 Women's Sports: Marketing Strength & Equality Host: Jarika Moon Lunar Innovations Womenâs sports are breaking records, rewriting history, and proving their value â but the numbers reveal a stark truth: the investment and pay still donât match the impact. In this episode, host Jarika Moon unpacks the stories behind the headlines: The Caitlin Clark Effect â a rookie generating over $1 billion in value for the WNBA while earning just $78K. Ilona Maherâs crossover rise from Olympic bronze to global rugby icon, and how her fame highlights both opportunity and inequality in marketing. The WNBAâs equality push, where players are demanding pay that reflects sold-out arenas and record-breaking TV ratings. Plus, the historic surge in womenâs rugby with record attendance and fan engagement in the U.S. From pay gaps to marketing power, this episode explores how women athletes are shaping culture, commanding audiences, and challenging outdated systems. Because womenâs sports arenât just a game â theyâre a movement. Whether youâre a marketer, athlete, or fan, tune in to discover how storytelling, sponsorship, and visibility can rewrite the future of sports. ⨠The Digital Collective â where marketing, sports, and awareness collide.
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MMIW: No More Stolen Sisters
09/04/2025
MMIW: No More Stolen Sisters
đď¸ The Digital Collective Podcast Episode Title: MMIW & Marketing: No More Stolen Sisters Host: Jarika Moon By: Lunar Innovations In this solo episode of The Digital Collective, host Jarika Moon takes a deep dive into the urgent and often overlooked crisis of Missing and Murdered Indigenous Women (MMIW). From the haunting symbolism of the Red Dress Project and May 5thâs Wear Red Day, to the Highway of Tears and grassroots advocacy, Jarika unpacks how marketing, media, and storytelling shape awareness around this human rights issue. Along the way, she challenges harmful stereotypes, explores the harsh realities of reservation living, and highlights the resilience and leadership of Indigenous communities. Youâll hear about: The history and impact of the MMIW movement Why systemic failures fuel this crisis How campaigns and symbols like the red dress and red handprint amplify visibility Harmful myths about Indigenous womenâand the truths that dismantle them Solutions rooted in legislation, advocacy, and Indigenous-led initiatives ⨠This episode is both a call to awareness and a call to action. Marketing has the power to transform silence into solidarity and awareness into justiceâand together, we can help break the cycle of erasure. Listener Note: NativeHope.Org is managed by St. Joseph's Indian School and will have this message appear once you Google NativeHope.Org. The institution of St. Joesph's Indian School is the orginal founder of this branch. Link Below: St. Joseph's Indian School Information: Jarika Moon's Information:
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SEO 101: Cracking the Code of Search Engines
08/26/2025
SEO 101: Cracking the Code of Search Engines
đď¸ Episode: SEO 101: Cracking the Code of Search Engines Host: Jarika Moon By: Lunar Innovations Ever wonder how websites actually show up on Google? Or why some brands always seem to appear first while others get buried? In this beginner-friendly episode of The Digital Collective, host Jarika Moon breaks down the basics of SEO (Search Engine Optimization) in a way thatâs clear, fun, and easy to follow. Weâll explore: ⨠What SEO really is (beyond just stuffing keywords) ⨠The wild history of search engines â from the 1990s âinternet Wild Westâ to todayâs AI-driven algorithms ⨠Why SEO matters for businesses, creators, and activists alike ⨠The three core pieces of SEO: On-page, Off-page, and Technical ⨠Beginner-friendly tools to start your SEO journey ⨠Why SEO is powerful, but also trickyâand how to approach it without overwhelm Whether youâre running a small business, building a nonprofit, or just curious about how the digital world works, this episode will give you the foundation you need to start showing up online. đĄ Jarika shares her own learning journey through bootcamps and webinars, reminding us that SEO isnât about hacking Googleâitâs about building trust, visibility, and community. đ Plus: Updates on The Digital Collective community â weâre moving from Discord to Zoom in Winter 2025, and preparing for the official podcast website launch in 2026, featuring resources, marketing tips, and links to important causes like Living on a Prayer and The Trevor Project. Listener Note: ASMR Rainfall included - natural, unexpected, & delightful! Examples: Tools for SEO (Beginner-Friendly) Google Search Console â see what people search to find you. Google Analytics â understand traffic sources. Ubersuggest or AnswerThePublic â find keyword ideas. Yoast SEO (WordPress) or Rank Math â plugins that guide you on basics. Semrush / Ahrefs â advanced but worth exploring as you grow. Example: SEO Keyword Research Prompt for ChatGPT "Iâm working on SEO for my website about [insert your topic/business/niche]. Please suggest a list of keyword ideas people might search for that are relevant to this niche. Include a mix of short-tail and long-tail keywords, and group them by search intent (informational, navigational, transactional). Also, suggest some related content topics or blog post ideas based on these keywords."
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Unhoused. Not Invisible: Living on a Prayer Nonprofit with Special Guest Rachel
08/18/2025
Unhoused. Not Invisible: Living on a Prayer Nonprofit with Special Guest Rachel
đď¸ Episode Title: Unhoused. Not Invisible: Living on a Prayer Description: Episode 14 Digital Collective Podast Host: Jarika Moon Guest: Rachel: Living on a Prayer Nonprofit Organization In this powerful and eye-opening episode of The Digital Collective, host Jarika Moon sits down with Rachel â founder of Living on a Prayer, a nonprofit on the frontlines of housing justice. Together, they explore how marketing and media shape our understanding of homelessness â or more accurately, the unhoused â and how language, storytelling, and design can either reinforce stigma or drive real change. From Floridaâs criminalization of public sleeping to TikTokâs growing youth activism, this episode unpacks the digital narratives shaping our collective conscience. Rachel shares her journey through mental health work, burnout, and into nonprofit leadership â building solutions from the ground up, literally, with shelter blueprints, community care, and radical compassion. Youâll learn: Why we say âunhousedâ â and why it matters How ethical marketing and storytelling can challenge harmful stereotypes What innovative housing solutions look like from the inside Real ways you can take action today â as a listener, marketer, or community member If you care about justice, language, and impact â this episode is for you. đ§ Listen now and help reframe the narrative. Listener Note: Before we jump in, a quick heads-up â this episode features a fantastic and insightful interview recorded over Zoom. You might notice a slight difference in audio quality, but trust me, the conversation is worth every second. Facebook Instagram
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Activism & Marketing: Age of Algorithms
08/11/2025
Activism & Marketing: Age of Algorithms
đď¸ The Digital Collective Podcast Episode Title: Activism & Marketing: Age of Algorithms Host: Jarika Moon By: Lunar Innovations In this deeply personal and thought-provoking solo episode, Jarika Moon explores the powerful, complicated intersection of activism and marketing in todayâs algorithm-driven world. From the emotional highs of digital momentum to the crushing lows of online hate, Jarika shares her journey as both a marketer and an activistâunpacking what sheâs learned about strategy, storytelling, and staying resilient in the face of burnout. This episode covers: Why centering Black & Indigenous voices is essential in values-based marketing. The power of protest and boycottsâand how to do them effectively. Navigating trolls, compassion fatigue, and the dark side of visibility. Using marketing skills as tools for justice and impact. How to fight loud and live long in the digital arena. Whether youâre an activist, a marketer, or someone trying to merge the two, this episode will leave you feeling seen, informed, and inspired to use your platform with purpose. ⨠Stay curious. Push for social justice. And never stop telling the stories that matter.
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Fast Fashion & Marketing: The True Expense
08/04/2025
Fast Fashion & Marketing: The True Expense
đď¸ The Digital Collective Podcast Episode Title: Fast Fashion & Marketing: The True Expense Host: Jarika Moon By: Lunar Innovations In this powerful episode of The Digital Collective, host Jarika Moon unravels the complex threads between fashion, marketing, and the environmental and human cost behind what we wear. From viral TikTok hauls to the dark realities of garment factories, we explore how marketing not only sells clothesâit sells identity, urgency, and cultural norms. đĄ Inside the episode: Why fast fashion thrives on FOMO and influencer culture How the industry became the second-largest polluter on Earth The hidden labor behind $5 shirts Mental health impacts of overconsumption Real-world disasters like Rana Plaza and the Aral Sea crisis Practical solutions: ethical marketing, slow fashion, and conscious consumerism Backed by statistics, real-life case studies, and bold storytelling, this episode challenges you to rethink your closetâand the systems behind it. Whether you're a marketer, a creator, or a conscious consumer, this episode is your invitation to dress with purpose and market with integrity. 𧾠Fashion is power. Letâs wield it wisely.
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Alcohol & Body Image: The Marketing Machine
07/29/2025
Alcohol & Body Image: The Marketing Machine
đď¸ The Digital Collective Podcast Episode Title: Alcohol & Body Image: The Marketing Machine Host: Jarika Moon By: Lunar Innovations Description: In this deeply personal and unfiltered episode of The Digital Collective, host Jarika Moon peels back the layers of marketingâs influence on our body imageâand the way alcohol has been sold to us as both a coping mechanism and a celebration. From 90s diet culture to the "clean girl" aesthetic, from wine mom memes to bikini-clad beer commercials, weâre unpacking the dangerous dance between body image and boozeâand how both have been glamorized, monetized, and weaponized through digital media. Jarika shares her story of growing up in the era of impossible beauty standards, battling body dysmorphia, and ultimately choosing sobriety. She invites you to explore how marketing has shaped (and misshaped) our sense of worthâand how we can reclaim our narratives, one choice at a time. ⨠Highlights include: The rise of âsober curiousâ culture and Gen Zâs shifting habits How AI and filters are warping beauty in real time Why modern wellness trends still echo toxic diet culture Sobriety, healing, and the fight for self-acceptance in a hyper-curated world Whether youâre healing your relationship with your body, with alcohol, or with digital spacesâthis episode is for you. đ§ Listen in. Share it. And remember: you are enough.
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Beyond The Cover: Book Hunt With GenZ
07/20/2025
Beyond The Cover: Book Hunt With GenZ
đď¸ Title: Beyond The Cover: Book Hunt With GenZ Host: Jarika Moon Guest: Alaska In this special episode of The Digital Collective, host Jarika Moon is joined by her very first guestâand surprise Gen Z her daughterâAlaska, a passionate young reader with a love for YA romance, fantasy adventures, and deeply meaningful storytelling. Together, they explore how Gen Z is reshaping the way books are discovered, shared, and sold. From the power of BookTok to the art of authentic marketing, this episode dives into the reading habits, emotional drivers, and digital spaces that influence Gen Zâs choicesânot just in books, but across media and branding. Whether youâre a marketer, author, or just curious about how todayâs teens engage with stories, this conversation offers fresh insight into what really connects with the next generation. đĄ Featuring rapid-fire Q&A, real talk about book marketing, and a look at what Gen Z wants from brandsâthis is your behind-the-scenes peek at storytelling through a new lens. Join the Discord Chat & Follow on Social Media:
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