The Coffee Experts Club Podcast
Welcome to the Coffee Experts Club! If you're anything like us, then you've taken what could have been just a job and appreciated it enough to make it a calling. Coffee is at the center of communities, economies and most people's mornings. Being a coffee professional can allow you to be a stable presence in the lives of many, but it also comes with a lot of hard work and a lot of variables that need to be figured out in order to deliver that perfect cup every day. Aaron, Drew and Ben have over 25 years of combined experience in the coffee industry and they are still helping major coffee brands today with their daily operations and opening of new locations. Come join these experts as they have in depth conversations about: opening new locations, managing people, sourcing products, business strategies and pitfalls and a whole lot more. And when you're ready to make this world your own, let us help you open up YOUR FIRST COFFEE DRIVE THRU! www.myfirstdrivethru.coffee FOLLOW US ON SOCIAL: Facebook: https://www.facebook.com/thecoffeeexpertsclub Instagram: https://www.instagram.com/thecoffeeexpertsclub
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95. How to Stop Running Your Coffee Shop Like Your Hair's on Fire!
07/30/2025
95. How to Stop Running Your Coffee Shop Like Your Hair's on Fire!
SUMMARY: In this episode of the Coffee Experts Club Podcast, the team dives into the chaos many coffee shop owners experience and how to escape it. If you're constantly putting out fires, drowning in to-dos, and losing weekends to burnout, this episode is for you. Aaron, Ben, and Drew talk about how to step out of the weeds, empower your team, and use systems like weekly Level 10 meetings to regain your time—and your sanity. Whether you're just starting out or trying to scale, you’ll walk away with actionable insights to help your coffee business grow without you having to be everywhere at once. Minute by Minute: 00:00 – Introduction 02:00 – Running on Fire: The Reality for New Owners 03:45 – The Burnout Trap 06:40 – Time ROI: A New Metric for Owners 07:45 – Systems That Work Anywhere 08:50 – Empowering Your Managers 10:40 – Accountability = Retention 13:00 – Your To-Do List Isn’t Enough 16:40 – The Myth of “Only I Can Do It” 17:45 – Drew’s Climb: From Barista to Boss 20:15 – Weekend Texts & Other Nightmares 24:30 – Final Thoughts + Upcoming Webinar
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94. Is Your Profit Walking Out the Back Door? How to Avoid Shrink
07/23/2025
94. Is Your Profit Walking Out the Back Door? How to Avoid Shrink
SUMMARY: In this candid and practical episode, Aaron and Ben tackle one of the most underestimated profit drains in the coffee business: shrink. Whether it’s untracked employee perks, casual waste, or outright theft, many operators are unknowingly letting thousands of dollars slip through the cracks. The duo discusses how even small, rationalized actions—like grabbing a Red Bull or giving away a drink—can snowball into massive losses across multiple locations. They share real-life examples, easy-to-implement inventory tracking strategies, and ways to turn losses into measurable wins. If you’re a coffee shop owner looking to tighten operations and increase margins without more traffic or marketing spend, this is a must-listen. Minute by Mintue: 00:00 – Introduction 03:00 – “It’s Just a Red Bull” — Rationalizing Theft 06:00 – How Small Acts Create Massive Profit Losses 08:00 – The Real Cost of “Free” Employee Perks 10:00 – What Inventory Systems Can Save You Overnight 12:00 – Waste vs. Theft: Tracking Both Matters 15:00 – Educating Young Staff About Financial Impact 16:10 – Outsider U: Weekly Video Training for Teams 18:00 – Quick Wins: How to Instantly Improve Profitability 21:00 – A Simple 3-Step Plan to Reduce Shrink 22:10 – Leading With Accountability & Clear Policy 23:00 – A Client Story: Shrink Dropped from 5% to 0.3% 24:00 – Closing Thoughts: Is Your Profit Walking Out?
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93. Conquering Coffee Shop Equipment Challenges
07/16/2025
93. Conquering Coffee Shop Equipment Challenges
SUMMARY: Join the whole crew as Aaron, Drew, and Ben dive into the challenges and triumphs of coffee shop grand openings, with a focus on navigating technology and equipment hurdles. Recorded on the 4th of July, the team discusses the importance of staying open on holidays, the realities of managing espresso machines, and the lessons learned from opening their third drive-thru coffee shop in Belize. From duct-tape fixes to mastering preventative maintenance, they share practical tips for coffee shop owners on handling technical issues, choosing the right equipment, and preparing for a successful launch. Tune in for insights, laughs, and actionable advice for aspiring and seasoned coffee entrepreneurs! Minute by Minute: 0:00 Introduction 01:19 Holiday Hustle: Why Coffee Shops Stay Open 03:13 Grand Openings and New Ventures 04:56 Tech Troubles: Navigating Espresso Machine Challenges 08:56 Learning the Machines: Preventative Maintenance and Training 15:39 Choosing Equipment: New vs. Used and Brand Consistency 24:30 Pro Tips and Closing Thoughts
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92. How and When to Bring Production In-House to Boost Profits
07/09/2025
92. How and When to Bring Production In-House to Boost Profits
SUMMARY: In this lively episode, Ben and Aaron, take a nostalgic trip down memory lane, reflecting on their journey scaling Roasters Coffee from five to fifteen locations while managing a spirited team of young employees. They share about the challenges of growth, from corralling 150+ staff to navigating company parties, and dive into a critical topic for coffee shop owners: bringing operations in-house to slash costs and boost profits. With their signature blend of humor and expertise, Ben and Aaron explore how to identify cost-saving opportunities, like crafting proprietary syrups, sandwiches, or energy drinks, and stress the importance of timing and strategic delegation to avoid overwhelming a budding business. Ben and Aaron break down practical steps for evaluating which processes to internalize, emphasizing the need for clear standard operating procedures (SOPs) and empowering team members to take on new roles. They share real-world examples, such as creating their own energy drinks to save thousands monthly, and caution against common pitfalls, like underestimating costs or taking on too much as an owner. With actionable advice on menu design, pricing premium products, and leveraging group buying for savings, this episode is a must-listen for coffee shop owners looking to optimize operations while keeping profitability in focus. Visit CoffeeExpertsAcademy.com for more tools and insights to grow your coffee business! Minute by Minute: 0:00 Introduction 3:43 Brining costs down by bringing them internal 7:32 What season is your business in? 12:39 Don’t get stuck working as the owner 16:38 Create a list 19:31 If you don’t know how much a cup of coffee costs
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91. Grand Opening and How They Teach You that You Don't Know Everything
06/25/2025
91. Grand Opening and How They Teach You that You Don't Know Everything
SUMMARY: In this exciting episode, Aaron, Drew, and Ben dive into the thrilling and chaotic experience of opening the first-ever drive-thru coffee shop in Belize, Coffee De Los Mayas. Fresh off the grand opening, the trio shares a candid recount of the unexpected hurdles they faced, including a critical power meter issue that threatened to derail the event by disabling the espresso machine and air conditioning in the tropical heat. With hundreds of customers expected, the team pivoted to an all-iced and blended drink menu, a decision that led to an astonishing 1,100 cups served and faster service times without exhausting their baristas. The episode explores valuable lessons learned, emphasizing the importance of adaptability, humility, and creative problem-solving when things don’t go as planned. The hosts reflect on how their extensive experience with coffee shop openings across the U.S. didn’t fully prepare them for the unique challenges of operating in Belize, from navigating supply chain delays to embracing cultural differences. They discuss the power of community excitement during a grand opening, the value of transparency with customers, and the strategic use of social media to amplify the event’s success. Packed with practical advice for coffee shop owners, this episode is a testament to turning obstacles into opportunities and delivering an unforgettable customer experience, no matter the circumstances. Minute by Minute: 0:00 Introduction 4:06 You don’t really know all that much 8:48 Get through grand opening without a limp 11:34 How to make pivots with customers 14:37 Don’t get in your own way 17:03 Don’t forget the photo and video
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90. Lessons Learned for Your Next Grand Opening
06/18/2025
90. Lessons Learned for Your Next Grand Opening
SUMMARY: Join hosts Ben and Drew in this energetic episode as they pull back the curtain on the exhilarating chaos of a coffee shop grand opening. Recorded amidst preparations for their third location and second drive-thru in Belize, Ben and Drew share raw, real-world insights into the challenges of launching a new coffee shop. From grappling with last-minute equipment delays to navigating staffing hurdles and crafting an unforgettable customer experience, they reveal the intricate planning required to make a grand opening shine. Perfect for aspiring coffee entrepreneurs, this episode offers a wealth of inspiration and practical advice for anyone dreaming of opening a drive-thru or cozy café. In this episode, Ben and Drew break down essential strategies to ensure a successful launch, including the power of community-focused advertising, the benefits of a simplified menu for speed, and the importance of staffing strategically to handle peak afternoon rushes. They share hard-earned lessons on coordinating with vendors, training baristas for high-pressure environments, and making a bold splash in new markets. Whether you’re planning your first coffee shop or expanding to a new location, this episode is packed with actionable tips to transform chaos into a triumphant grand opening. Tune in now on all major podcast platforms for a caffeinated dose of wisdom! Minute by Minute: 0:00 Introduction 4:13 Same challenges with every new location? 5:52 Do we need to do a grand opening? 9:55 Why to coordinate with your vendors 14:56 The need for speed 17:32 Recruiting from other shops 20:09 What a typical grand opening day looks like
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89. How to Help Your Employees See the Future Part 2: Incentives and Plans
06/11/2025
89. How to Help Your Employees See the Future Part 2: Incentives and Plans
SUMMARY: The episode also delves into a practical, brass-tacks discussion on building a sustainable career path for employees. The hosts share their proven strategies for creating a clear, tiered wage structure and incentivizing growth through raises, revenue-sharing, and creative perks like rent assistance or vacation matching. They emphasize the importance of treating employees as your first customers, casting a vision for their future, and fostering loyalty by showing them a clear path to success within your company. Whether you’re dreaming of opening your first drive-thru coffee shop or scaling to multiple locations, this episode is packed with actionable insights, real-world stories, and inspiration to help you build a thriving business and a motivated team. Tune in to learn how Aaron and Drew are making waves in Belize and how you can apply their expertise to your own coffee venture. Visit for step-by-step guidance on setting up your systems and growing your business. Minute by Minute: 0:00 Introduction + grand opening coming! 8:03 Give your team a one sheeter 11:49 More stability, more respect 16:18 Competitive wages and tiered incentives 19:05 Creative ways to incentivize
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88. How to Help Your Employees See the Future
06/04/2025
88. How to Help Your Employees See the Future
SUMMARY: In this episode, the guys dive into a critical topic for coffee shop owners: how to help your employees envision and plan for their future within your business. They explore the importance of creating a clear, transparent employee journey and roadmap to foster growth, retention, and motivation. From aligning your P&L to reflect accurate cost breakdowns to setting competitive wages in today’s labor market, the discussion highlights practical strategies for building systems that empower your team. Drew and Ben share insights from their experience at Roasters, detailing how they implemented a straightforward employee roadmap that outlined raises, performance evaluations, and career progression. Learn how to create a simple, one-page infographic to communicate ascension paths, set clear expectations with quarterly evaluations based on core values like speed, service, and strength, and maintain consistency across multiple locations. They also discuss the importance of avoiding emotional decision-making, maintaining replicable systems for scalability, and ensuring your business is built to last—whether for future sale or legacy. Tune in to discover how to remove employee anxiety around raises, align your team with your business vision, and create a culture where everyone knows how to succeed. You will have to come back next week for a potential part two for a deeper dive into pay structures, minimum wage adjustments, and balancing margins with price increases. Minute by Minute: 2:40 Are your wages competitive? 5:32 Creating a customer roadmap 16:51 Right fit for the business 20:17 Don’t make exceptions with your business
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87. Key Vendors - When and How to Replace Them
05/28/2025
87. Key Vendors - When and How to Replace Them
SUMMARY: In this episode, Aaron, Ben, and Drew dive into the critical topic of managing key vendor relationships and knowing when and how to replace them. They explore the challenges of scaling with vendors who may no longer meet your business needs due to rising costs, declining quality, or strained relationships. The discussion emphasizes the importance of intentional decision-making to avoid chaos when switching vendors, highlighting the risks of knee-jerk reactions and the "unknown evils" of new partnerships. Key points include regularly reviewing vendor costs (every six months), addressing sneaky price increases, and evaluating operational professionalism. The guys share real-world examples, like milk rotation issues and negotiating storage solutions, to illustrate the need for clear communication, coaching vendors to improve, and creating win-win scenarios. They also stress the importance of documenting processes, outlining pain points, and preparing your team for transitions to ensure smooth operations. Finally, they advise handling vendor changes respectfully, keeping doors open for future collaboration. Minute by Minute: 0:00 Introduction 4:15 Costs above all else 8:38 Have you tried to coach up your vendor? 14:33 Have you outlined the pain points 17:04 Get it out of your brain 19:49 How to rip that bandaid off
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86. Is There Ever a Good Time to Open a Cafe?
05/21/2025
86. Is There Ever a Good Time to Open a Cafe?
SUMMARY: Join hosts Aaron, Ben and Drew for a lively discussion on the latest trends in the coffee industry and a heated debate about the merits of cafes versus drive-throughs. In this episode, the conversation turns personal as Aaron and Drew, business partners behind the first drive-through coffee shop in Belize, spar over the value of cafes versus drive-throughs. Drew, a former cafe manager, champions the community and relational benefits of cafes, sharing stories of customer connections and intangible brand loyalty. Aaron counters with a financial perspective, highlighting the efficiency, lower overhead, and scalability of drive-throughs. Ben, the voice of reason, offers a balanced view, suggesting that a cafe can serve as a community anchor and marketing tool after establishing three or four profitable drive-throughs. Packed with insights from years of experience managing top-tier coffee shops like Roasters and BlackRock, this episode explores the operational, financial, and emotional trade-offs of each model. Whether you’re an independent coffee shop owner or a coffee enthusiast, this episode will help you weigh the pros and cons of cafes and drive-throughs for your next venture. Resources Mentioned: Coffee Experts Academy: 35 modules of in-depth coffee shop business training at My First Drive Through: Free masterclass on launching a drive-through coffee business at Tune in next week for more expert insights on the Coffee Experts Club Podcast! Minute by Minute: 0:00 introduction 2:53 What Starbucks is up to lately 5:04 Drive thru vs cafe 9:44 Whey Ben agrees with both drive-thru and cafe 14:53 We would never justify a cafe without a drive-thru 19:38 The reason to shoot for 3 or 4 drive-thrus
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85. The Art and Science Behind Staffing New Coffee Locations
05/14/2025
85. The Art and Science Behind Staffing New Coffee Locations
SUMMARY: In this lively episode of The Coffee Experts Club Podcast, Aaron and Ben dive into the art of staffing for new coffee shop locations, sharing hard-earned lessons from opening dozens of stores. With spring bringing a wave of grand openings for their clients, the duo explores how to build a winning team for a new location. They discuss the importance of balancing veteran and new baristas (aiming for at least a 50/50 split), assessing a location’s traffic potential, and avoiding the costly mistake of gutting profitable stores to staff new ones. From crafting ascension plans for assistant managers to ensuring high-volume shops have seasoned leaders, Aaron and Ben offer practical strategies to set up new locations for success while protecting existing cash cows. Packed with actionable advice, this episode is a must-listen for coffee entrepreneurs planning new openings or refining their staffing strategy. Visit for a free masterclass on launching new locations, and connect with Aaron and Ben on social media for tailored insights to fuel your coffee business growth. Tune in for a blend of humor, wisdom, and operational expertise! Minute by Minute: 0:00 Introduction 3:08 Not everything has to fall on you 5:16 Let’s think differently about starting a new location 7:03 The magic behind a good location hiring 12:00 Veteran to brand new barista ratio 16:47 Having a training system for assistant managers
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84. Fear and Risk Taking in the Coffee Business
05/07/2025
84. Fear and Risk Taking in the Coffee Business
SUMMARY: In this episode, Ben and Aron tackle the essential topic of bravery in entrepreneurship, specifically for those venturing into the coffee industry. They explore how fear can be the biggest obstacle to starting a coffee business and share practical strategies to overcome it. From finding a balanced business partner to setting clear benchmarks and ripcord moments, they discuss how to make calculated risks rather than reckless decisions. The guys emphasize the importance of grounding choices in verified metrics, avoiding "back of the napkin" calculations, and developing "bookshelf strategies" to prepare for worst-case scenarios. With insights from their own experiences and a nod to Coffee Experts Academy, they offer a roadmap for aspiring coffee shop owners to navigate challenges with confidence. Tune in for actionable advice, a shoutout to Houdini Coffee Roasters, and a reminder that you don’t have to go it alone in the tight-knit coffee community. For more resources, check out the free masterclass or connect with the team at Coffee Experts Academy! Minute by Minute: 0:00 Introduction 4:11 You will experience fear 6:49 Balance your riskiness out with the right partner 8:24 Have some baselines for risk 10:39 Numbers don’t lie 15:26 Bookshelf strategies 18:28 Having the right people behind you
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83. Why You Need to Surround Yourself with Smart People
04/30/2025
83. Why You Need to Surround Yourself with Smart People
In this episode: In this episode, Ben and Aaron explore the vital role of surrounding yourself with skilled professionals to successfully scale a coffee shop business. They discuss the unique challenges faced by fiercely independent coffee shop owners who bootstrap their ventures, celebrating the resilience required while addressing the limitations of going it alone. From hiring a CPA for tax management to delegating operational tasks, Ben and Aaron share actionable strategies to free up mental space, enabling owners to focus on growth and innovation. Tune in for practical insights on building a team of experts, leveraging tools like the "Wheel of Professionals" and the "Delegate and Elevate" framework, and preparing for the complexities of expanding to multiple locations. Summary of Main Points: The Power of Resilience and Its Limits: Coffee shop owners are often fiercely independent and scrappy, bootstrapping their businesses with grit and determination. While this resilience is essential, it can become a hindrance when owners try to handle everything alone, limiting growth potential. The Need for Experts: Surrounding yourself with professionals, such as CPAs, bookkeepers, or operational managers, is crucial for scaling. These experts handle specialized tasks, like taxes or workflows, allowing owners to focus on strategic growth. Mental Real Estate and Delegation: Delegating tasks that don’t require an owner’s unique skills frees up mental and emotional energy. Tools like the "Delegate and Elevate" framework help identify what to offload, enabling owners to focus on high-impact areas. The Wheel of Professionals: Building a network of experts, or a "Wheel of Professionals," ensures all aspects of the business are covered, from accounting to HR, helping owners address pain points and scale effectively. Scaling Beyond One Location: To grow past one or two locations, owners must replicate themselves by hiring and training capable staff, creating systems, and investing in professionals to manage the increasing complexity of multiple shops. Practical First Steps: Identify the highest pain points (e.g., messy finances or time spent on bar), find affordable experts (local CPAs, interns, or consultants), and prioritize long-term growth over short-term cost savings. Minute by Minute: 0:00 Introduction 2:58 Surrounding yourself with smart people 4:13 Smart person #1 the CPA 10:25 Your “wheel of professionals” 18:02 Delegate and elevate 19:49 You can’t be on bar every morning 20:57 Find somebody you can trust
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82. The Value of Doing a Climate Check on Your Coffee Business
04/23/2025
82. The Value of Doing a Climate Check on Your Coffee Business
SUMMARY: In this lively episode, Ben and Aaron share their insights on keeping a coffee business vibrant through regular "climate checks." The duo dives into the heart of any successful operation: the people. Ben and Aaron stress that a business isn’t just about profit margins or marketing campaigns—it’s built on relationships with employees, managers, vendors, and partners, all of whom need consistent attention to keep things running smoothly. You will also learn about quarterly check-ins as a way to maintain these critical relationships, sharing lessons learned from the tumultuous summer of 2020 when neglecting team communication led to frustration and unrest among their staff. They introduce the EOS 5-5-5 system, a straightforward framework for evaluating alignment with the company’s mission, clarifying roles and responsibilities, and tracking progress on key projects. By scheduling these check-ins, documenting discussions, and addressing issues early, business owners can prevent small problems from snowballing into major crises. Ben and Aaron also touch on the value of third-party perspectives, like those from their CoLab team, to navigate tough decisions and maintain healthy partnerships. For listeners ready to strengthen their own businesses, the hosts offer a free tool and video on conducting effective quarterly check-ins—just drop "quarterly check" on their socials to access these resources and start building a more connected, resilient team. Points Discussed: People-Centric Approach: Success in business relies on nurturing relationships with employees, managers, vendors, and partners, not just focusing on financials or operations. Quarterly Check-Ins: Regular evaluations, using tools like the EOS 5-5-5 system, help align teams, clarify roles, and address issues early to prevent escalation. Lessons from 2020: The hosts reflect on past mistakes during the pandemic, where a lack of communication led to team discontent, emphasizing the need for consistent check-ins. External Support: Seeking third-party perspectives can help navigate challenges and maintain healthy business relationships. * Actionable Resource: Listeners can access a free tool and video for quarterly check-ins by messaging "quarterly check" on the podcast’s social channels. Minute by Minute: 0:00 Introduction 3:31 Taking a climate check on your business 7:57 A lesson from not checking in with your baristas 12:55 The consistent maintenance and check ins of relationships 15:46 Key relational tips to remember
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81. Choosing the Right POS System at the Right Time for Your Coffee Shop
04/16/2025
81. Choosing the Right POS System at the Right Time for Your Coffee Shop
SUMMARY: In this episode, Drew and Ben dive into the essential topic of selecting the right Point of Sale (POS) system for your coffee shop. Whether you're launching a new drive-thru or scaling up with multiple locations, Drew and Ben break down the pros and cons of popular POS systems, with a focus on Square and Toast, to help you make an informed choice. Drew shares real-world insights on how Square’s reporting tracks sales trends and supports digital loyalty programs, making it a solid starting point. But as shops grow, the conversation shifts to when it’s time to upgrade. Enter Toast—a robust option for multi-location shops needing advanced features like employee management, offline mode, and seamless integrations with delivery platforms like DoorDash and GrubHub. From avoiding the chaos of complex systems to ensuring your POS supports fast order processing and inventory tracking, this episode is packed with practical advice. Key considerations include ease of setup, reliable reporting, digital loyalty integration, and remote management capabilities to keep your shop running smoothly, even when you’re sipping coffee on a beach somewhere. Key Takeaways: Start Simple with Square: Ideal for new shops with its free software, competitive 2.6% + $0.15 transaction fees, and intuitive design that reduces barista panic. Upgrade to Toast for Scale: Perfect for 3+ locations, offering handheld hardware, KDS integration, and delivery app connectivity to streamline operations. Must-Have Features: Prioritize easy setup, sales reporting, digital loyalty, and remote access to keep your business flexible and customer-focused. Inventory Tip: Stick to basic POS inventory tracking for drinks and ingredients unless you’re managing complex supply chains. Tune in for a lively discussion filled with frontline barista stories and expert tips to help you choose a POS system that grows with your coffee shop dreams. Minute by Minute: 0:00 Introduction 2:42 Square, a low barrier to entry 7:57 Loyalty and marketing via Square 13:28 Comparing popular 17:05 Moving to that next tier of POS 21:00 Inventory inside the POS?
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80. Navigating the Different Seasons of Business in Coffee
04/09/2025
80. Navigating the Different Seasons of Business in Coffee
SUMMARY: Join hosts Aaron, Drew, and Ben as they brew up a lively discussion about the ever-changing seasons of running a coffee business, with a focus on the drive-thru game. Whether you’re dreaming of your first stand, bootstrapping a startup, or scaling to multiple locations, the trio shares wisdom from their ventures in the U.S. and Belize. They explore how strategies evolve over time—think of it like outgrowing your fifth-grade pants—and emphasize the importance of setting milestones to guide your growth, from hiring and equipment to property decisions. The hosts dive into three key areas: when to bring on staff like a regional manager, whether to stick with used gear or invest in new machines, and how to balance leasing versus buying land without stunting your progress. They highlight cash flow as a critical indicator, warn against overspending or getting stuck in startup mode, and unpack the X factor—those curveballs like market copycats that demand flexibility. With real talk from their own journey, they reveal how cutting costs early (think Square POS and second-hand equipment) can pave the way for strategic investments later. Tune in for practical tips on multiplying revenue through smart moves like delivery or new product lines, all while keeping that rebellious coffee spirit alive. This episode blends humor, stories, and actionable advice to help you pour your passion into a thriving business, no matter the season. Visit for more insights and expert guidance to fuel your coffee dreams! Minute by Minute: 0:00 Introduction 4:11 Cashflow in different stages of your business 9:42 Looking at your stage holistically 15:30 Don’t get too married to your plan 18:29 Looking for ways to grow revenue
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79. Building a New Coffee Location - The Good, The Bad, and The Battle-Tested
04/02/2025
79. Building a New Coffee Location - The Good, The Bad, and The Battle-Tested
SUMMARY: Drew and Aaron dive into the exhilarating, yet challenging world of opening a new coffee shop location. The duo shares their real-time experiences, fresh from the frontlines of their latest build-out. From navigating unexpected airport delays to managing the stresses of construction, they’re pulling back the curtain on what it really takes to expand a coffee business. The duo has opened spots for themselves, roasters, and clients—sometimes two in a single year—and they’ve learned a thing or two along the way. Expect candid insights on choosing the right contractor (hint: it’s not always about the cheapest bid), crafting a solid plan with their battle-tested checklist, and setting realistic timelines that keep everyone accountable. They’ll also unpack the importance of weekly check-ins, mutual respect, and building relationships that benefit both sides—because a happy contractor means a smoother project. Whether you’re dreaming of your first coffee shop or wrangling the chaos of an existing business, this episode is packed with actionable advice. Plus, they’re offering a free New Location Checklist—drop a request in their socials—and a no-cost masterclass at to help you level up. Tune in for the highs, lows, and everything in between as The Coffee Experts Club keeps it real about growing a coffee empire, one location at a time. Minute by Minute: O:00 Introduction 2:22 Dreaming about starting a new location 6:33 Your contractor, the first thing 11:50 Don’t forget to come up with DATES and EXPECTATIONS 13:04 Weekly check-in times 15:07 R-E-S-P-E-C-T 20:34 We’re ultimately serving the community
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78. The Problems and Possibilities with Having a Business Partner
03/26/2025
78. The Problems and Possibilities with Having a Business Partner
SUMMARY: This week, the trio dives into the power of partnerships. Aaron and Drew, 50/50 partners for three years, unpack the highs and lows of their collaboration, from complementary skill sets to mutual respect that keeps their friendship first and business second. They weigh the pros and cons of partnering with a spouse versus an outside collaborator, offering candid insights on why their dynamic works—and why it might not for everyone. Ben chimes in with thoughtful questions, sparking a lively discussion about picking the right partner, navigating investor pitfalls, and balancing entrepreneurial drive with personal sanity. Whether you’re dreaming of your own coffee empire or just love a good behind-the-scenes story, this episode is packed with free wisdom from the trenches. Tune in for practical tips on finding a business partner, staying in your lane, and keeping the grind from grinding you down. Plus, hear why Aaron and Drew aren’t taking a dime from their booming Belize venture yet—and how that’s fueling their growth. Grab your favorite brew and join the Coffee Experts Club for a dose of caffeine-fueled inspiration! Minute by Minute: 0:00 Introduction 3:32 Do you want to do business alone? 5:28 The benefits of not partnering with your spouse 13:23 There can be benefits to age gaps in business partners 16:16 A silent partner 21:59 Getting a partner from outside coffee
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77. Major Starbucks Layoffs! Are You Watching Your Labor?
03/19/2025
77. Major Starbucks Layoffs! Are You Watching Your Labor?
SUMMARY: In this episode, the team dives into the latest Starbucks headline—1,100 corporate layoffs and a 30% menu reduction—unpacking what it means for the coffee industry at large. The hosts explore how big players like Starbucks are "trimming the fat" post-COVID, cutting non-revenue-generating roles and rethinking operational efficiency amid rising inflation and shifting consumer spending. Translating these lessons to indie coffee shops, they discuss the critical balance of labor versus revenue, the importance of agile decision-making, and why understanding your P&L (profit and loss statement) is non-negotiable. From evaluating barista workflows and menu complexity to deciding whether to outsource food production, the hosts share practical insights and real-world examples to help shop owners stay lean and profitable. Expect actionable advice, including how to refine your numbers, leverage weekly scorecards, and avoid the pitfalls of overstaffing or inefficiency. Whether you’re a small indie or dreaming of opening your own shop, this episode is a masterclass in running a tighter, smarter coffee business. Minute by Minute: 0:00 Introduction 2:30 Headline: Starbucks major layoffs! 7:27 Starbucks being undercut by smaller shops? 15:02 Make sure you’re looking at your P&Ls 18:01 How much food do you bring in house? 20:26 Why is my labor so high?
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76. The Conversation of Raised Prices to Your Customers
03/12/2025
76. The Conversation of Raised Prices to Your Customers
SUMMARY: In this episode we tackle one of the biggest challenges for coffee shop owners—rising costs and how to communicate price increases to customers. With commodities like coffee, milk, syrups, and even cups on the rise, how do you balance profitability while maintaining customer loyalty? Join us as we discuss strategic ways to approach price adjustments, including transparency in messaging, social media strategies, and the role of baristas in customer communication. We also explore the psychology behind pricing and whether removing menu prices might be an effective approach. If you're navigating the complexities of price increases in your coffee business, this episode is packed with insights to help you make informed decisions while keeping your customers engaged and supportive. Want access to our free menu pricing tool? Drop “menu tool” in the comments on any of our socials, and we’ll send it your way! Tune in and learn how to master the delicate art of price adjustments in the specialty coffee industry. Minute by Minute: 0:00 Introduction 5:01 To be direct or not in announcing price increases 12:41 How are we getting pricing updates out to customers? 16:03 Neutrality is necessary when it comes to opinions 18:57 The creative ways we’re dealing with price increases 22:33 We don’t do price increases well
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75. An Industry Wide Shift in the Cost of Green Beans and What We Think You Should Do
03/05/2025
75. An Industry Wide Shift in the Cost of Green Beans and What We Think You Should Do
SUMMARY: On this episode, Aaron and Ben dive into one of the biggest cost drivers for coffee shop owners—coffee beans. With green coffee prices surging by over 60% in the last five years, the need to manage costs has never been greater. Aaron and Ben explore why more coffee shop owners should consider roasting their own beans, breaking down the financial benefits, challenges, and long-term control it offers. They discuss the impact of supply chain fluctuations, how wholesale sourcing affects your bottom line, and the strategic move of adding a roasting business as a separate revenue stream. If you’re looking to scale your coffee empire while keeping costs in check, this episode is packed with insights on delegation, cost-cutting, and making smart business decisions in an unpredictable market. 📢 Want to get your hands on the "Delegate and Elevate" tool mentioned in this episode? Reach out on our socials for a free copy! Minute by Minute: 0:00 Introduction 2:20 Why not roast beans yourself? 7:00 Having to adjust where you get your beans 12:42 Recognizing the different phases of your business 16:50 You working in the business may not be a good thing
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74. Effective Tips to Deal with Employee Theft
02/26/2025
74. Effective Tips to Deal with Employee Theft
SUMMARY: In this episode we dive into a topic that no coffee shop owner likes to talk about—but absolutely should: employee theft, also known as shrink. From giving away free drinks to time theft and inventory mismanagement, small leaks in your business can add up to major losses. Join us as we discuss real-world experiences and proven strategies to minimize theft, improve accountability, and implement systems that protect your bottom line. We’ll share insights from working with top-tier coffee businesses, break down the importance of a solid P&L, and highlight simple yet powerful inventory controls that can save you thousands. If you’re ready to tighten up your operations and create a culture of responsibility and respect in your shop, this episode is a must-listen. Minute by Minute: 3:07 Have you heard of “shrink” 6:30 How important your P&L statement is to your business 11:03 Holding people accountable 16:54 You need an inventory system 19:48 Nobody likes to feel like Scrooge McDuck
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73. Starbucks did what?? Balancing pricing, profitability, and customer experience
02/19/2025
73. Starbucks did what?? Balancing pricing, profitability, and customer experience
SUMMARY: In this episode, we dive into Starbucks’ recent decision to remove the upcharge for alternative milks and explore the broader implications for coffee businesses. While this move may seem like a simple win for consumers, industry insiders know the real costs behind alternative milk pricing. We break down how Starbucks is likely absorbing and redistributing these costs, the psychology behind reducing sticker shock, and what this strategy means for smaller coffee shops trying to balance pricing, profitability, and customer experience. We also discuss the ever-growing challenge of price increases in the coffee industry and how businesses can navigate customer perception. From strategic price adjustments to creating value-driven experiences, we explore ways to maintain customer trust while keeping operations sustainable. Whether you're a coffee shop owner, barista, or just a coffee enthusiast, this episode offers valuable insights into the business side of your daily brew. Minute by Minute: 0:00 Introduction + Starbucks is not upcharging anymore 4:36 The balance between what we charge and profitability 9:53 “The customer” 14:45 Customer reactions to changing prices 19:10 Always keep an eye on Starbucks operationally
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72. How Much will Starting a Coffee Company Cost Me
02/12/2025
72. How Much will Starting a Coffee Company Cost Me
SUMMARY: Thinking about opening a coffee shop but unsure about the costs? In this episode we dive into one of the most frequently asked questions: How much does it really cost to start a coffee shop? Our hosts, along with industry experts Ben and Drew, break down the numbers—from the price of building a brick-and-mortar café to the more affordable options like coffee carts and mobile setups. We also explore creative funding solutions, partnerships, and alternative business models that can help aspiring coffee entrepreneurs turn their dreams into reality. Whether you're planning to start small or go big, this episode is packed with insights to help you make informed decisions. Tune in now to learn how to make your coffee business vision a reality—without breaking the bank! Minute by Minute: 0:00 Introduction 4:24 It’s gonna cost how much?! 9:46 Partnering with someone else 20:42 Taking over a business that needs help 25:40 Partnerships vs doing on your own
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71. Tips for Improving Your Coffee Business by Streamlining Your Systems
02/05/2025
71. Tips for Improving Your Coffee Business by Streamlining Your Systems
SUMMARY: In this episode we dive into the essential systems that drive successful coffee businesses. Ben and Aaron discuss the power of standardized operations, drawing lessons from franchises like Starbucks while maintaining the independent coffee shop spirit. From streamlining equipment choices to optimizing labor costs and tracking key performance metrics, we explore why having a replicable system is the secret to scaling without chaos. Discover how a well-structured scorecard can give you control over your business, allowing you to make data-driven decisions instead of relying on gut feelings. Whether you're opening your first location or expanding to multiple stores, this episode is packed with insights to help you build a thriving, efficient coffee brand. Want to get our coffee shop scorecard template? Comment “scorecard” on any of our socials, and we’ll send it your way! Minute by Minute: 0:00 Introduction 5:58 It’s not recreating the wheel 9:37 Do you have a scorecard? 16:56 Breaking down numbers for multiple locations 24:33 People want to have fun at work
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70. From Coffee Carts to Multi-Locations: Balancing Risk, Growth, and Opportunity
01/29/2025
70. From Coffee Carts to Multi-Locations: Balancing Risk, Growth, and Opportunity
SUMMARY: In this episode, Aaron and Ben dive deep into the unpredictable world of coffee carts, trailers, and the entrepreneurial journey. From event planning nightmares and wasted product to leveraging risk for growth, they unpack the challenges and opportunities of scaling a coffee business. The guys share personal stories from their early days in coffee, including the highs and lows of running a cart at unpredictable events and the lessons learned along the way. They explore how owners can move beyond the "hourly rate" mindset and adopt a profit-driven approach. Key topics include: Strategies for managing unpredictable event traffic and minimizing waste. Creative business models for coffee trailers, including partnerships and franchising. Scaling from a single location to a multi-location brand and why it's critical for long-term success. The risks and rewards of investing in growth and building an asset that’s primed for a lucrative exit. Whether you’re running a coffee cart, dreaming of opening a brick-and-mortar, or planning your exit strategy, this episode is packed with actionable insights for coffee entrepreneurs at any stage of their journey. Minute by Minute: 0:00 Introduction and recap from Susan’s interview 6:37 The unpredictability of remote coffee locations 8:58 The finances need to work 16:32 Your Threshold of risk in business
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69. Things to Evaluate in your Coffee Business
01/22/2025
69. Things to Evaluate in your Coffee Business
SUMMARY: In this episode, we dive deep into the essential art of employee evaluations and their transformative impact on your coffee business. We explore how consistent and structured feedback not only boosts employee morale but also enhances overall performance and retention. Key topics include: The importance of regular evaluations to recognize and retain star employees. Why arbitrary raises and unclear expectations can breed frustration and false narratives among team members. The power of clear metrics and actionable goals, Creating a culture of ownership and open communication to align your team with the company’s vision. Leveraging scorecards and surveys to blend quantitative performance data with team feedback. Whether you're an owner managing multiple locations or a new manager navigating leadership, this episode is packed with actionable insights and tools to build a thriving, motivated team. Tune in to learn how effective evaluations can streamline decision-making, foster trust, and drive measurable success in your business. Minute by Minute: 0:00 Introduction 3:41 Evaluating your employees 8:50 But do you really wear every hat? 16:32 Metrics Matter 25:15 Evaluating the overall experience
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68. The Ins and Outs of A Coffee Truck with Susan Arredondo of Good Grounds Coffee
01/15/2025
68. The Ins and Outs of A Coffee Truck with Susan Arredondo of Good Grounds Coffee
SUMMARY: In this inspiring episode of The Coffee Experts Club Podcast, we dive into the entrepreneurial journey of Susan Arredondo, a coffee enthusiast who turned passion into purpose. Starting with a mobile coffee shop in late 2020, she shares how a heart for community service—especially aiding those affected by natural disasters—sparked the idea for a coffee truck designed to serve free, quality coffee to volunteers and victims. From navigating the challenges of starting a business during the pandemic to eventually expanding to a brick-and-mortar location, she recounts the highs, lows, and invaluable lessons learned along the way. This episode offers a candid look at what it takes to break into the coffee industry, emphasizing the importance of adaptability, community connections, and continuous learning. Whether you’re considering starting a coffee business or are curious about the behind-the-scenes challenges of mobile versus brick-and-mortar setups, this episode is packed with actionable insights. Tune in for a story of resilience, growth, and the unyielding drive to bring excellent coffee to the heart of a community. Minute by Minute: 0:00 Introduction 4:53 Susan’s mobile shop roots 10:08 Where do you put a mobile coffee trailer? 15:46 The school of learn as you go
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67. Overcoming the Jitters & Opening a Coffee Shop: Lessons from the Field
01/08/2025
67. Overcoming the Jitters & Opening a Coffee Shop: Lessons from the Field
SUMMARY: In this episode of The Coffee Experts Club Podcast, the team dives into the inevitable pre-launch jitters that come with starting a new coffee shop—even for seasoned professionals. Whether it's your first location or your 50th, the nerves never truly go away, but they don’t have to hold you back. We share insights on effective advertising strategies, the importance of standout signage, and why a strong grand opening plan can double as a powerful marketing tool. From leveraging local community connections to navigating the bureaucratic maze of permitting, this episode is packed with practical advice for coffee entrepreneurs. Listen in for actionable tips on: How to market your coffee shop before and during the grand opening. Building relationships with city officials and contractors to streamline permits and construction. Why investing in the right experts can save time, money, and headaches. The value of maintaining strong professional relationships for long-term success. Whether you're a first-time shop owner or looking to improve your business strategies, this episode will inspire you to face challenges head-on and foster community connections that ensure your coffee shop thrives. Minute by Minute: 0:00 Introduction 3:21 The jitters don’t go away 8:49 What did the permitting process look like opening a shop? 15:42 Shop, cart or truck? 22:24 Taking out loans
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66. How to Tell if You're Pricing Correctly
11/20/2024
66. How to Tell if You're Pricing Correctly
SUMMARY: In this episode we dive deep into the pricing strategies that help coffee shops thrive, even in a challenging economic landscape. Aaron, Ben and Drew tackle the big question every coffee shop owner faces: "Are our prices still the right prices?" From minimum wage hikes to fluctuating ingredient costs, they discuss why regular pricing evaluations are essential and how to decide which drinks need a price adjustment without alienating loyal customers. Drew and Ben share insights into their own experiences, including how to factor in competitors' prices, balance high and low-margin items, and even run promotions to make price increases feel like a win for customers. They introduce Ben's "Cost per Cup" tool, a powerful resource that provides a clear breakdown of production costs, so shop owners can make informed decisions about pricing. Listeners can get a free copy of this tool by reaching out on social media—just comment "Cost per Cup." Whether you're a new shop owner or scaling up, this episode is packed with practical advice to help you keep costs in check while ensuring customers feel they’re getting value. Plus, hear how Drew and Aron are navigating the process of opening their third location and the challenges that come with it. Tune in for a thoughtful conversation on pricing, strategy, and finding the sweet spot between profitability and customer loyalty. Minute by Minute: 0:00 Introduction 3:53 Are our prices still the right prices 15:12 Positioning based on competitors 19:25 Frequency of raising prices
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