Attention Disrupted

Attention Disrupted” is a podcast for content creators, marketers, and small business owners who want to cut through the noise and build an audience that actually cares. Hosted by filmmaker and content strategist Matthew Egan, alongside marketing expert Nick Honegger, we break down the strategies, trends, and playbooks that drive engagement and growth—whether it’s decoding MrBeast’s YouTube empire or finding smart, scalable ways to market your brand. No fluff, no gimmicks—just real-world insights from people in the trenches of content creation. If you’re tired of chasing vanity metrics and want to create content that truly connects, you’re in the right place.