What in the World of Grafe

What in the World of Grafe is the weekly podcast where legacy meets liquidity, and every sale tells a story. Hosted by John Schultz, Chief Marketing & Technology Officer at Grafe Auction, this show dives into the fascinating world of business auctions, equipment sales, and asset recovery. Each episode unpacks real-world case studies and timely insights drawn from over 65 years of industry leadership. From restaurant closures and manufacturing liquidations to distressed asset sales and SBA loan recoveries, you’ll hear behind-the-scenes stories of how Grafe Auction navigates complex transitions with speed, transparency, and integrity. Whether you're a lender, business owner, advisor, or just auction-curious, you’ll walk away with actionable strategies, lessons learned, and a deeper understanding of how professional auctions can unlock value, simplify transitions, and drive results in high-stakes environments. Tune in for data-driven breakdowns, real success stories, and timeless takeaways — all delivered with clarity, professionalism, and the trusted voice of one of the auction industry’s most respected leaders.