16 Ways From Sunday

16 Ways From Sunday is a podcast for high-performing financial planning professionals that are committed to improving their craft. Hosted by blogger, marketer, nationally syndicated radio show host and consultant Mark Mersman, this podcast takes a rifle-approach with a focus on financial advisor marketing and business building. Each episode provides actionable marketing ideas and insights, typically delivered through candid interviews with some of the top thought leaders in marketing and/or the financial advice industry. From digital marketing to traditional direct-response marketing, each episode delivers straight-forward and engaging content that any financial professional can use to improve their bottom line and grow their practice. Mark Mersman is committed to exploring the world of marketing from every angle, or as he once put it “16 Ways from Sunday,” proving that you don’t have to be entirely right to accurately get your message across. He’s been featured in Barron’s, The Wall Street Journal, Fox Business, WealthManagement.com, Investopedia, and a number of other industry publications, including being a regular contributor to Investment News and Financial Planning magazine. Hosted By: Mark Mersman – Marketing & Business Building Consultant / Blogger / Nationally Syndicated Radio Show Host

Ep. 22 Matthew Halloran: On Financial Advisor Podcasting 06/30/2020

Ep. 21 Coach Micheal Burt: On Follow Up, Structure, and Activation of Prey Drive 04/24/2020

Ep. 20 Jonathan Arnold: On partnering with the mortgage industry to grow your practice 04/01/2020

Ep. 19 Sara Grillo: On the Two Sentence Rule and Elevator Pitches 02/07/2020

Ep. 18 - Dennis Mosley Williams: On the Experience Economy and Serious Shift 11/19/2019

Ep. 17 – William Chettle: On Brand, Experience, Persuasion, and the Little Things 09/16/2019

Ep. 16 – Mark Mersman: On Seizing Opportunity – The SECURE Act 08/16/2019

Ep. 15 – Steve Phillips: On Business Refinement, Why the Words Matter, and Defining Your Brand 07/16/2019

Ep. 14 - Sangram Vajre: On Funnel Flipping, Account Based Marketing, and the Secret Formula for Category Leadership 05/22/2019

Ep. 13 - Jeff Leppert & Kevin Holt: On the Integration of a Tax Practice and Insurance Agency with Wealth Management 04/04/2019

Ep. 12 - Mark Mersman & Andrea McGrew: On the Financial Gap - What it Means to be UnNiched 03/15/2019

Ep. 11 - Duncan MacPherson: On Personal Introductions, Fit Process, and Systemization 03/01/2019

Ep. 10 - In the Line of Fire: A Thank You to Officer Koenig and All Service Men and Women 02/01/2019

Ep. 09 – Mark Mersman: On the Biggest Myths and Best Practices of Seminar Marketing – 2018 Statistics in Review 01/16/2019

Ep. 08 – Brittney Castro: On Social Media, Brand-Building, and Marketing Madness for Financial Advisors 01/04/2019

Ep. 07 - Tucker Max: On Authorship, Credibility, Marketing, Authenticity, and Hilarity 12/16/2018

Ep. 06 - Vonda Van Til: Insights for Advisors from Inside the Social Security Administration 12/01/2018

Ep. 05 - Mark Mersman & Matt Eilers: On Financial Advisor Marketing Best Practices 11/16/2018

Ep. 04 – Josh Bartholomew: On the Importance of Building Community Inside Your Practice 11/01/2018

Ep. 03 – Brian Hart: On Turning Press into Profits: Simplifying Public Relations for Financial Advisors 10/25/2018

Ep. 02 – Mike Lover: On the Importance of Process and Elevating the Client Experience 10/11/2018

Ep. 01 - Mark Mersman: On the Sales and Marketing Funnel for High Performing Financial Advisors 10/11/2018