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16 Ways From Sunday

16 Ways From Sunday is a podcast for high-performing financial planning professionals that are committed to improving their craft. Hosted by blogger, marketer, nationally syndicated radio show host and consultant Mark Mersman, this podcast takes a rifle-approach with a focus on financial advisor marketing and business building. Each episode provides actionable marketing ideas and insights, typically delivered through candid interviews with some of the top thought leaders in marketing and/or the financial advice industry. From digital marketing to traditional direct-response marketing, each episode delivers straight-forward and engaging content that any financial professional can use to improve their bottom line and grow their practice. Mark Mersman is committed to exploring the world of marketing from every angle, or as he once put it “16 Ways from Sunday,” proving that you don’t have to be entirely right to accurately get your message across. He’s been featured in Barron’s, The Wall Street Journal, Fox Business, WealthManagement.com, Investopedia, and a number of other industry publications, including being a regular contributor to Investment News and Financial Planning magazine. Hosted By: Mark Mersman – Marketing & Business Building Consultant / Blogger / Nationally Syndicated Radio Show Host

info_outline Ep. 22 Matthew Halloran: On Financial Advisor Podcasting 06/30/2020
info_outline Ep. 21 Coach Micheal Burt: On Follow Up, Structure, and Activation of Prey Drive 04/24/2020
info_outline Ep. 20 Jonathan Arnold: On partnering with the mortgage industry to grow your practice 04/01/2020
info_outline Ep. 19 Sara Grillo: On the Two Sentence Rule and Elevator Pitches 02/07/2020
info_outline Ep. 18 - Dennis Mosley Williams: On the Experience Economy and Serious Shift 11/19/2019
info_outline Ep. 17 – William Chettle: On Brand, Experience, Persuasion, and the Little Things 09/16/2019
info_outline Ep. 16 – Mark Mersman: On Seizing Opportunity – The SECURE Act 08/16/2019
info_outline Ep. 15 – Steve Phillips: On Business Refinement, Why the Words Matter, and Defining Your Brand 07/16/2019
info_outline Ep. 14 - Sangram Vajre: On Funnel Flipping, Account Based Marketing, and the Secret Formula for Category Leadership 05/22/2019
info_outline Ep. 13 - Jeff Leppert & Kevin Holt: On the Integration of a Tax Practice and Insurance Agency with Wealth Management 04/04/2019
info_outline Ep. 12 - Mark Mersman & Andrea McGrew: On the Financial Gap - What it Means to be UnNiched 03/15/2019
info_outline Ep. 11 - Duncan MacPherson: On Personal Introductions, Fit Process, and Systemization 03/01/2019
info_outline Ep. 10 - In the Line of Fire: A Thank You to Officer Koenig and All Service Men and Women 02/01/2019
info_outline Ep. 09 – Mark Mersman: On the Biggest Myths and Best Practices of Seminar Marketing – 2018 Statistics in Review 01/16/2019
info_outline Ep. 08 – Brittney Castro: On Social Media, Brand-Building, and Marketing Madness for Financial Advisors 01/04/2019
info_outline Ep. 07 - Tucker Max: On Authorship, Credibility, Marketing, Authenticity, and Hilarity 12/16/2018
info_outline Ep. 06 - Vonda Van Til: Insights for Advisors from Inside the Social Security Administration 12/01/2018
info_outline Ep. 05 - Mark Mersman & Matt Eilers: On Financial Advisor Marketing Best Practices 11/16/2018
info_outline Ep. 04 – Josh Bartholomew: On the Importance of Building Community Inside Your Practice 11/01/2018
info_outline Ep. 03 – Brian Hart: On Turning Press into Profits: Simplifying Public Relations for Financial Advisors 10/25/2018
info_outline Ep. 02 – Mike Lover: On the Importance of Process and Elevating the Client Experience 10/11/2018
info_outline Ep. 01 - Mark Mersman: On the Sales and Marketing Funnel for High Performing Financial Advisors 10/11/2018