OBGYN Business Podcast

Grow Your OBGYN Practice and Build a Successful Career

OB-GYN Founder of Rosy Shares Her Lessons 05/18/2023

OB-GYN Founder of Rosy Shares Her Lessons We are excited to introduce our special guest, Dr. Lindsey Harper. Dr. Harper is a board-certified physician in obstetrics and gynecology and the founder and CEO of the Rosy app, a widely popular app focused on women's sexual health. She has been recognized for her remarkable contributions to healthcare and technology, including being named among Forbes' top 53 women disrupting healthcare. In this episode, Dr. Harper shares her inspiring journey as a doctor, her passion for women's health, and her experience pioneering the Rosy app. /episode/index/show/193b56b0-d858-42b6-8456-a5e17dc90800/id/26877915

How to Dominate Google Search? 04/20/2023

How to Dominate Google Search? Do you need help attracting new patients to your practice? Look no further than this podcast episode featuring Naren Arulrajah, a seasoned OB-GYN Marketing Consultant and SEO Expert who is also the CEO of EKWA Marketing. /episode/index/show/193b56b0-d858-42b6-8456-a5e17dc90800/id/26598768

Physician Wellness 04/13/2023

Physician Wellness Dr. John McHugh, a Board Certified in OB/GYN and Lifestyle Medicine, a fellow of the American College of Obstetricians and Gynecologists and the American College of Lifestyle Medicine, joined today with Dr. Mikio Nihira to discuss the importance of wellness for physicians, particularly for younger doctors who want to maintain good health and well-being throughout their careers. They also touch on financial wellness and how physicians can balance their passion and living a comfortable life for themselves and their families. /episode/index/show/193b56b0-d858-42b6-8456-a5e17dc90800/id/26528568

How to ethically and effectively collaborate with medical industry 04/06/2023

How to ethically and effectively collaborate with medical industry In this episode of the OBGYN Business podcast, Dr. Mikio Nihira speaks with Dr. Ty Erickson, a well-experienced master surgeon, and educator in private practice, about how to ethically and effectively collaborate with the medical industry while ensuring that patient care remains the top priority. /episode/index/show/193b56b0-d858-42b6-8456-a5e17dc90800/id/26464152

How to Integrate Nurse Practitioners and PAs into Your Practice 03/30/2023

How to Integrate Nurse Practitioners and PAs into Your Practice Are you looking for a solution to the shortage of physicians in your practice setting? In this episode, Dr. Mikio Nihira and Matthew A. Barker discuss using advanced practice providers, nurse practitioners & physician assistants to cover gaps in physician schedules. They address the concerns regarding involving non-physician clinicians in the game and how it may impact the quality of care. /episode/index/show/193b56b0-d858-42b6-8456-a5e17dc90800/id/26389080

The Role of Emerging Technologies for OBGYN 03/23/2023

The Role of Emerging Technologies for OBGYN Welcome back to the OBGYN Business Podcast. In this episode, we will explore emerging technologies' significance in OB-GYN healthcare. Our guest Dr. Melissa Walsh joined Naren Arulrajah to discuss the use of blockchain and emerging technologies to improve patient care management practices. Dr. Walsh is a board-certified OB-GYN physician and healthcare advocate with over a decade of experience. Dr. Walsh explains how blockchain technology can enable patients to have almost instantaneous access to their medical records, better educate themselves about their disease processes, and become more engaged in their healthcare. /episode/index/show/193b56b0-d858-42b6-8456-a5e17dc90800/id/26314767

Google Ads Versus Google Organic 03/16/2023

Google Ads Versus Google Organic They discuss the most effective marketing strategies for medical practices, including search engine optimization (SEO), Google Ads, Facebook and Instagram Ads, and traditional marketing methods like radio and mailers. Naren shares insights on the pros and cons of each strategy, how they compare in terms of cost and effectiveness, and which ones are best suited for different types of medical practices. /episode/index/show/193b56b0-d858-42b6-8456-a5e17dc90800/id/26247180

What Is the RUC, and Why Is It Important? 03/09/2023

What Is the RUC, and Why Is It Important? Listen up! In this episode of the OBGYN Business Podcast, Dr. Nihira chats with urogynecologist Mitch Schuster about the importance of understanding how medical services are valued. As a member of the American Medical Association's RUC (Relative Value Scale Update Committee), Dr. Schuster sheds light on the complexities of the healthcare system and the importance of understanding coding to capture the value of physicians' work. They emphasize the significance of physicians' perspectives in decision-making around healthcare costs and innovation, particularly with CMS accounting for roughly 40% of all medical payments in the US. If you want to know how doctors can negotiate for fair compensation and shape the future of healthcare, this podcast is a must-listen! /episode/index/show/193b56b0-d858-42b6-8456-a5e17dc90800/id/26174868

Breast Implant Related Health Issues in Women and Recent FDA Safety Updates 03/02/2023

Breast Implant Related Health Issues in Women and Recent FDA Safety Updates In this episode, our guest, Robyn Towt, Joined Naren Arulrajah to discuss the severe health risks associated with breast implants. She talks about her experience with breast implants and the journey that led her to become a patient advocate. /episode/index/show/193b56b0-d858-42b6-8456-a5e17dc90800/id/26102229

Using Video in Marketing for Private Practices 02/23/2023

Using Video in Marketing for Private Practices The OBGYN Business Podcast is back with a new episode focusing on helping doctors and healthcare executives develop their ideal practice. In this episode, Dr. Miller interviews Milan Kovaleski, a New York City marketing consultant specializing in assisting aesthetic providers in elevating their online presence through marketing, particularly with video. Milan shares how he got into marketing and the importance of showing what you do rather than just saying what you do. /episode/index/show/193b56b0-d858-42b6-8456-a5e17dc90800/id/26019516

Navigating Career Transitions in Medicine: Lessons from OB-GYNs 02/16/2023

Navigating Career Transitions in Medicine: Lessons from OB-GYNs In today's episode, we discuss switching careers within the OB-GYN field. Our co-host, Dr. Nihira, has a chat with Dr. Deanah Jibril, a colleague, and friend who has long held roles of leadership, academic prominence, and private practice. Dr. Jibril shares her journey of self-discovery, which began with recognizing the indications of burnout, which led to exploring various career moves and finding a position that suited her interests. /episode/index/show/193b56b0-d858-42b6-8456-a5e17dc90800/id/25951611

How to Expand Services in Your Ob/Gyn Practice With Ultrasound 02/09/2023

How to Expand Services in Your Ob/Gyn Practice With Ultrasound In this episode of the OBGYN Business Podcast, Naren, Arulrajah interviews Kerry Faulk, Fetal Echo Sonographer and Clinical Instructor at Caldwell Community College and Technical Institute. They discuss the topic of expanding services in an OB-GYN practice through ultrasound. Kerry explains the necessary equipment, such as ultrasound machines and probes, and the importance of having a registered sonographer as part of the team. They also explore the ideal time to allocate for OB-GYN ultrasounds and emphasize the importance of quality over quantity. This episode provides practical and valuable insights for OB-GYN practices looking to expand their services through ultrasound. /episode/index/show/193b56b0-d858-42b6-8456-a5e17dc90800/id/25877703

How to Make 2023 Your Best Year Yet with Powerful Marketing 02/02/2023

How to Make 2023 Your Best Year Yet with Powerful Marketing OB-GYN Marketing Consultant, SEO Expert & CEO of EKWA Marketing Naren Arulrajah Joins the conversation today with Dr. Mikio Nihira to talk about how to improve your Google ranking and search engine optimization to attract new patients. /episode/index/show/193b56b0-d858-42b6-8456-a5e17dc90800/id/25807686

Leadership In Private Practice 01/26/2023

Leadership In Private Practice In this episode, Dr. Rachel Miller, Board-certified Obstetrician & Gynecologist & Certified Executive Coach, Interviews Dr. Lisa Herbert, Board-certified Family Physician, Executive leadership Coach, about “Leadership in private practice and the role of physician leaders.” /episode/index/show/193b56b0-d858-42b6-8456-a5e17dc90800/id/25733625

Private Practice - experience with liability - tail coverage 01/19/2023

Private Practice - experience with liability - tail coverage Our guest, Dr. Deepjot Singh, shares her experience as a 20-year solo private practice owner and moving into an administration role in a large healthcare setting at the same time; she also discusses the ins and outs of having medical malpractice insurance and what to expect. /episode/index/show/193b56b0-d858-42b6-8456-a5e17dc90800/id/25655853

Medical Billing and Coding 01/12/2023

Medical Billing and Coding In today's episode, Dr. Rachel chatted with billing & coding expert Dr. Heather Signorelli. Listen as we discuss essential metrics when it comes to billing & the difference they could make in your practice. You will also learn the best methods to drive better payer negotiations and proactive medical billing tips to maximize your practice revenue. /episode/index/show/193b56b0-d858-42b6-8456-a5e17dc90800/id/25584504

Recruitment for the private practice - OB/GYN 01/05/2023

Recruitment for the private practice - OB/GYN The hiring process, which includes identifying, attracting, interviewing, selecting, hiring, and onboarding employees, is referred to as Recruitment. As any business owner would agree, employees are not only hired for their knowledge, skills, and experience but also for their fit to the organization's culture, brand, and success. /episode/index/show/193b56b0-d858-42b6-8456-a5e17dc90800/id/25513161

Basics of Office Billing 12/29/2022

Basics of Office Billing Today’s show, we have a special guest Dr. Tanaz Ferzandi who shares a passion for teaching people about business practices in medicine. She shares her knowledge of medical billing and, most importantly, why Medical students should brace themselves for medical coding updates. /episode/index/show/193b56b0-d858-42b6-8456-a5e17dc90800/id/25446384

Marketing for the Private Practice – OB/GYN 12/22/2022

Marketing for the Private Practice – OB/GYN As the title suggests, Dr. Una discusses how to do the right marketing and the best applications, how you can embrace entrepreneurship, marketing, and how she made a system that works with or without her. She’s picking some examples of challenges she faced over the years, including the pandemic, and how she responded to those very doable but uncomfortable things as a private practice owner. /episode/index/show/193b56b0-d858-42b6-8456-a5e17dc90800/id/25406412

Disability insurance for physicians - what features - how to work with a consultant 12/15/2022

Disability insurance for physicians - what features - how to work with a consultant In this week's podcast, Dr. Mikio Nihira and Tate Christoper, Founder of Physician Financial and Insurance Services, discuss vital components when buying physician disability insurance, as well as the costs & benefits of the investment. In addition, Tate Cristopher emphasizes questions one should ask themself before making a decision. /episode/index/show/193b56b0-d858-42b6-8456-a5e17dc90800/id/25335126

University Practice - Experience with disability insurance 12/08/2022

University Practice - Experience with disability insurance An episode every practicing physician should listen to! OBI interviews Dr. Dobie L. Giles about his life experiences with private and university practices, as well as disability insurance. It is vital to have health insurance coverage, but understanding your policy can take time and effort. Knowing what your policy does and does not cover in advance is highly beneficial. /episode/index/show/193b56b0-d858-42b6-8456-a5e17dc90800/id/25265250

How Patients Choose a Doctor in 2022 and Beyond? 12/01/2022

How Patients Choose a Doctor in 2022 and Beyond? In this episode, Naren & Dr. Mikio discusses patients' behavior when looking for an OB-GYN service provider & Naren shares a few tips on how doctors can engage more with patients using their website. /episode/index/show/193b56b0-d858-42b6-8456-a5e17dc90800/id/25184307

Practice Leadership 11/24/2022

Practice Leadership This podcast is geared toward anyone interested in growing their practices and looking to practice ownership at some point. In this episode, Naren Interviews Dr. Rachel Miller, an authority in leadership coaching, to share about practice leadership. /episode/index/show/193b56b0-d858-42b6-8456-a5e17dc90800/id/25109532

The development of Medicare, Medicaid and payment reform measures in the United States Part 2 11/17/2022

The development of Medicare, Medicaid and payment reform measures in the United States Part 2 In this show, Dr. Mikio & Naren talk about the development of concepts such as fee-for-service models, HMOs, and IPAs & how the evolution of payment reforms affects medical students, practicing physicians, and what to expect. /episode/index/show/193b56b0-d858-42b6-8456-a5e17dc90800/id/25015473

The development of Medicare, Medicaid and payment reform measures in the United States Part 1 11/10/2022

The development of Medicare, Medicaid and payment reform measures in the United States Part 1 In this show, Dr. Mikio Nihira & Naren Arulrajah discuss how the current payment reforms have evolved and, as an OBGYN, why it’s so important to talk about payment reforms. Tune into this episode & find out some critical points in the current US healthcare system. /episode/index/show/193b56b0-d858-42b6-8456-a5e17dc90800/id/24963432

OBGYN Business Academy Vision and Podcast Strategy 11/03/2022

OBGYN Business Academy Vision and Podcast Strategy In this show, the Medical Director of Seven star OB/GYN, Dr. Mikio Nihira & Naren Arulrajah, introduce the brand new podcast series & platform – OBGYN Business podcast. Naren Arulrajah, CEO of Ekwa Marketing & Founder of the OBGYN Business Institute and author of 16 distinct publications shares his unorthodox road to entrepreneurialism & what has led him to start the OBGYN Business Institute. And talk about the vision and strategy of the academy, the podcast, and the gaps in knowledge among clinicians, and also share the topics to be covered & how the members benefited from the academy.Become a Member: /episode/index/show/193b56b0-d858-42b6-8456-a5e17dc90800/id/24891444

OBGYN Business Podcast

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