The Spark: Nashville Creative Secrets
The Spark Podcast amplifies Nashville's creative voices, showcasing diverse talents and fostering growth through shared journeys. By exploring the unique experiences and stories of the city’s agency owners, innovators, and creators, the podcast inspires connection and collaboration, reflecting Nashville’s rich creative culture. Mission Statement Our mission is to amplify Nashville’s diverse creative voices, foster growth through shared journeys, and inspire a city that thrives on collaboration. The Spark Podcast is more than a platform—it’s a gathering place for stories that uplift and connect Nashville’s creative heartbeat. Together, we celebrate what makes our city unique, cultivating a vibrant community where creativity thrives.
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How to Build a Career in Design That Actually Lasts with Katie Stix
03/26/2026
How to Build a Career in Design That Actually Lasts with Katie Stix
In this episode of The Spark, Katie Stix—Partner and Design Director at Anderson Design Studio—shares her journey from unpaid intern to firm owner, offering a grounded look at what it takes to build a lasting career in design. She unpacks how creativity, persistence, and strong client relationships shape both her work and leadership style. Katie dives into the balance between honoring history and embracing modern design, the details that make or break a space, and why excitement and conviction are essential when pushing creative boundaries. She also explores how AI is influencing the industry—and why human expertise is more valuable than ever. Whether you're a creative professional, business owner, or someone passionate about design, this episode offers practical insights on leadership, collaboration, and creating work that stands the test of time. Timestamps: 00:00 – Using excitement and confidence to win client buy-in 01:07 – Katie’s journey from intern to owning the firm 06:19 – Why Nashville’s creative energy shaped her career 11:08 – Balancing historic preservation with modern design 17:29 – Why lighting is the most overlooked design detail 25:13 – Leadership lessons: staying calm under pressure 29:00 – AI in design and why human expertise still matters Learn More & Connect Show Notes + Resources: Connect With Katie Stix: | Connect with Mark Scrivner: | Our Sponsor - Snapshot:
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What the Best Marketers Understand About Consumers with Tricia Nichols
03/12/2026
What the Best Marketers Understand About Consumers with Tricia Nichols
What does it take to build brands that truly connect with consumers while still delivering measurable business results? In this episode of The Spark, host Mark Scrivner sits down with Tricia Nichols—founder of Wellbent Co and a seasoned marketing executive whose career spans brands like Gap, Estée Lauder, PepsiCo, and Belk. Tricia shares insights from both the agency and brand side, exploring how the most successful marketing strategies balance creativity, data, and deep consumer understanding. The conversation dives into how marketers can uncover new growth opportunities, why agencies lose trust with clients faster than they realize, and how emerging wellness trends are shaping the future of consumer experiences. From brand bonding frameworks to the growing non-alcoholic market, Tricia offers a practical perspective on building brands that resonate and endure. Episode Highlights 00:23 — How brands can create experiences that trigger natural wellness and emotional connection 03:41 — The inspiration behind Wellbent Co and the idea of “hellbent on wellness” 11:27 — Tricia’s “brand bonding” approach for stretching brands into new growth areas 16:50 — Why agencies lose trust when they stop investigating problems 32:18 — Emerging wellness trends shaping the future of food and consumer behavior 33:39 — Why the non-alcoholic beverage movement is a massive opportunity for brands Learn More & Connect Show Notes + Resources: Connect With Tricia Nichols: | Connect with Mark Scrivner: | Our Sponsor - Snapshot:
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From Kitchen Table to Multi-Million Dollar Agency with Trevor Emerson
02/26/2026
From Kitchen Table to Multi-Million Dollar Agency with Trevor Emerson
In this episode of The Spark, Mark Scrivner sits down with Trevor Emerson, Founder & CEO of LSM, to unpack what it really takes to build and scale an agency over two decades. From launching at a kitchen table with no experience to leading a nationally recognized franchise marketing firm, Trevor shares the hard lessons, pivotal relationships, and strategic pivots that shaped his journey. They dive into niching down into franchising, surviving multimillion-dollar client losses, navigating acquisitions, and why return on investment—not vanity metrics—must anchor every agency relationship. Trevor also breaks down how AI, GEO (Generative Engine Optimization), and operational tech are reshaping both marketing and the franchise model itself. If you’re an agency owner, creative entrepreneur, or growth-focused leader, this episode is a masterclass in resilience, evolution, and disciplined scaling. Key Moments: 00:10 – From education degree to selling Google Ads in 2006 06:28 – The pivot into franchise marketing and scalable growth 11:10 – Why employees aren’t your best friends—and what leadership really means 27:06 – Losing multimillion-dollar clients overnight and navigating agency volatility 29:17 – Making ROI the center of every franchise pitch 32:50 – SEO vs. GEO: How AI is reshaping content and search strategy 40:49 – Moving beyond leads: Helping franchisees optimize operations with AI Learn More & Connect Show Notes + Resources: Connect With Trevor Emerson: | Connect with Mark Scrivner: | Our Sponsor - Snapshot:
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Stories from the Set: Lessons from Hollywood with D.B. Sweeney
02/12/2026
Stories from the Set: Lessons from Hollywood with D.B. Sweeney
In this episode of The Spark, actor, writer, producer, director, and voiceover artist D.B. Sweeney joins host Mark Scrivner for a wide-ranging conversation about building a lasting creative career with intention, humility, and grit. From his unlikely start at NYU to starring in landmark films like The Cutting Edge, Eight Men Out, and Lonesome Dove, Sweeney reflects on the moments that shaped both his craft and his character. The conversation also dives into Sweeney’s newest film, Protector, an action thriller hitting theaters soon, and what it’s like to prepare for roles today with less runway but deeper instinct. Along the way, he shares powerful lessons from working with legends like James Earl Jones, discusses why he continues to make independent films, and explains how creative work can be a form of service—especially to veterans and underserved communities. Episode Highlights 02:57 – Choosing acting “because it seemed easy” and getting into NYU 05:39 – Francis Ford Coppola, Gardens of Stone, and the break that changed everything 09:04 – Inside Protector: story, cast, and why the film feels different 14:12 – How role preparation has changed over a 40-year career 18:16 – James Earl Jones and the power of simply showing up 21:00 – Making films for people Hollywood often overlooks 45:55 – Advice for young creatives: stop waiting, start making Learn More & Connect Show Notes + Resources: Connect With D.B. Sweeney: | Connect with Mark Scrivner: | Our Sponsor - Snapshot:
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What It Takes to Be a Successful Entrepreneur with Sam Davidson
01/29/2026
What It Takes to Be a Successful Entrepreneur with Sam Davidson
In this episode of The Spark, host Mark Scrivner sits down with Sam Davidson, CEO of the Nashville Entrepreneur Center, to explore what truly makes an entrepreneurial ecosystem thrive. From launching multiple ventures to leading one of the city’s most impactful founder communities, Sam shares hard-earned lessons on resilience, generosity, and building businesses that matter. Sam reflects on his journey as a four-time entrepreneur, including founding and scaling Batch, navigating pivots and acquisitions, and ultimately stepping into a role that allows him to support thousands of founders across Nashville. Along the way, he breaks down what separates ideas from action, why community is a competitive advantage, and how entrepreneurs can increase their odds of success. Episode Highlights 00:00 – Why Nashville’s songwriting culture shaped its collaborative business mindset 01:32 – Sam’s entrepreneurial journey and early career lessons 08:11 – Pivoting from ideas to real businesses and following customer demand 18:51 – Scaling Batch, surviving COVID, and leading through uncertainty 25:46 – Rethinking who entrepreneurship support is really for 34:26 – The two traits that determine whether founders have a real shot Learn More & Connect Show Notes + Resources: Connect With Sam Davidson: | Connect with Mark Scrivner: | Our Sponsor - Snapshot:
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Mariko Hickerson | Storytelling as Strategy: How Brands Win in Search
01/15/2026
Mariko Hickerson | Storytelling as Strategy: How Brands Win in Search
In this episode of The Spark, host Mark Scrivner sits down with Mariko Hickerson, CEO of Huckleberry Branding, to explore her journey from journalism to entrepreneurship and how storytelling became the foundation of her agency’s approach to branding and search marketing. Mariko shares how her early newsroom experience shaped her perspective on clarity, fairness, and extracting meaningful narratives—skills that now drive her SEO and brand strategy work. The conversation dives into the realities of running a modern agency: narrowing service offerings, building trust with referral partners, navigating SEO myths, and adapting to emerging technologies like AI and large language models without losing sight of fundamentals. Mariko also offers practical advice for small businesses with limited budgets and reflects on the mindset shifts required to lead a sustainable, people-centered company. Episode Highlights 01:27 – Mariko’s path from journalism to marketing and entrepreneurship 10:54 – Why storytelling is a competitive advantage in SEO 18:24 – How AI and LLMs are influencing modern search strategies 21:18 – The Tennessee Whiskey Trail project and earning “street cred” 28:17 – What to prioritize when you have little to no marketing budget 31:00 – Trust as the foundation of great referral partnerships Learn More & Connect Show Notes + Resources: Connect With Mariko Hickerson: | Connect with Mark Scrivner: | Our Sponsor - Snapshot:
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Vincent Phamvan | One-Week Apps and the Future of Work
01/01/2026
Vincent Phamvan | One-Week Apps and the Future of Work
In this episode of The Spark, Mark Scrivner sits down with Vincent Phamvan, Founder of Vyten and a three-time CMO, to unpack how mobile apps and AI are reshaping what’s possible for small and mid-sized businesses. Vincent shares his journey from enterprise tech and healthcare into building tools that level the playing field for founders, agencies, and service-based businesses. Together, they explore why mobile-first experiences matter more than ever, how AI-driven automation can dramatically improve client onboarding and support, and what businesses need to rethink about owning their audience, data, and customer experience in an AI-powered world. Episode Highlights: 01:17 – Vincent’s background in enterprise tech and early AI adoption 03:23 – Why large companies gain unfair advantages—and how tech can close the gap 09:01 – Why mobile apps and push notifications outperform email 12:47 – How Vyten builds and launches mobile apps in one week 17:01 – Using AI to automate workflows without sacrificing quality 26:28 – The mobile app features that actually move business KPIs 35:11 – Why first-party data is the foundation of AI strategy Learn More & Connect Show Notes + Resources: Connect With Vincent Phamvan: | Vyten One: Connect with Mark Scrivner: | Our Sponsor - Snapshot:
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JJ Rosen | Becoming Half Geek, Half Human
12/18/2025
JJ Rosen | Becoming Half Geek, Half Human
In this episode, JJ Rosen shares the unexpected journey that led him from a psychology major to founding Atiba, one of Nashville’s most enduring technology companies. His story highlights the power of curiosity, adaptability, and empathy—qualities that shaped both the company’s culture and its long-term success. JJ explains how Atiba grew from a one-person operation to a 100-person organization, why “half geek, half human” became a defining philosophy, and how AI is reshaping the future of software development. Through practical insights and memorable stories, he reveals what it truly takes to build a business that lasts. Key Moments 00:00 — How AI is reducing project costs and increasing scalability. 01:17 — Creative Assembly’s mission and the spark behind the show’s purpose. 03:00 — JJ’s early beginnings and the accidental path into software and IT consulting. 13:31 — The origin of Atiba’s “half geek, half human” philosophy and why it matters. 24:00 — JJ’s transition from hands-on coding to leadership and strategy. 33:50 — How AI is reshaping development roles, business value, and team structure. 46:28 — JJ’s reflection on burnout, fulfillment, and blending work with life. Learn More & Connect Show Notes + Resources: Connect With JJ Rosen: | Connect with Mark Scrivner: | Our Sponsor - Snapshot:
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Eric Jackson | The Mission to Connect and Grow People
12/04/2025
Eric Jackson | The Mission to Connect and Grow People
In this episode of The Spark, Eric Jackson—founder and CEO of Element 47—shares the journey that shaped his philosophy on leadership, culture, and service. From early lessons in print and web development to building a modern branding and marketing agency, Eric breaks down why self-awareness, communication, and clarity remain the core of every strong creative partnership. Across the conversation, he and host Mark Scrivner dig into Nashville’s evolving creative landscape, the rise of AI as a strategic partner, and the importance of collaboration across agencies rather than competition. Eric also explores his personal mission, “to connect and grow people,” and how this purpose continues to guide his work, mentorship, and contributions to Nashville’s entrepreneurial community. Episode Highlights 00:00 – The question that reshaped Eric’s purpose and leadership framework 01:03 – Eric joins The Spark and reflects on his podcasting experience 07:02 – Leaving film production behind and transitioning into web development 10:16 – Early days of website development and the “Wild West” internet era 15:04 – Discovering purpose, building culture, and creating Next Mile Network 27:00 – How AI shapes creative work and why human discernment still matters 44:16 – The biggest misconception about the agency business Learn More & Connect Show Notes + Resources: Connect With Eric Jackson: | Connect with Mark Scrivner: | Our Sponsor - Snapshot:
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Brandon Edwards | How Great Leaders Build Great Teams
11/20/2025
Brandon Edwards | How Great Leaders Build Great Teams
In this episode of The Spark, Mark Scrivner sits down with Brandon Edwards—CEO of Unlock Health and former head of Revive Health—to explore what it takes to build and sustain excellence in healthcare marketing. Brandon shares how early lessons in leadership, the challenges of selling a successful agency, and the pursuit of authenticity continue to shape his vision for Unlock Health. Listeners will gain insights into how leaders can evolve through change, create cultures that last, and use emerging tools like AI with integrity and purpose. Brandon’s practical reflections offer a masterclass in clarity, self-awareness, and long-term thinking for anyone building teams or businesses in fast-changing industries. Episode Highlights: 00:01 – From politics to healthcare: Brandon’s early journey 06:45 – Building Revive Health and knowing when to sell 19:12 – Learning leadership from the hard places 25:10 – Founding Unlock Health and spotting market gaps 33:30 – Authentic healthcare marketing in the post-truth era 35:15 – Redefining workflows through AI integration 46:10 – Assembling smarter teams and leading with humility 52:20 – Advice for founders: surround yourself with the right people Learn More & Connect Show Notes + Resources: Connect With Brandon Edwards: / | Connect with Mark Scrivner: | Our Sponsor - Snapshot:
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Dale Addy | Designing to Create, Teach, and Inspire
11/06/2025
Dale Addy | Designing to Create, Teach, and Inspire
In this episode of The Spark, Mark Scrivner sits down with Dale Addy—veteran designer, agency founder, and Belmont University professor—to talk about creativity, collaboration, and the bridge between professional design practice and education. Dale shares insights from three decades of creative leadership, reflecting on lessons learned at global agencies, the founding of DNA Creative with his wife April, and his transition into teaching. Listeners will discover how Dale helps young designers balance craft and concept, navigate client relationships, and approach creative work with humility and purpose. From original thinking and black-and-white presentations to teaching design students the value of research and empathy, this conversation highlights what it truly means to design for others—and not just yourself. Episode Highlights: 00:02 — How Dale found his path from art to design and business 05:33 — Starting DNA Creative and lessons in small-agency collaboration 10:11 — Why originality matters: using your brain before Google 11:33 — Teaching design clients with black-and-white first principles 21:19 — How Dale found purpose in teaching the next generation 26:37 — Designing for your client’s client: empathy and research 34:14 — The real feedback students need from creative mentors 39:09 — Why creative leaders must give back to the next generation Learn More & Connect Show Notes + Resources: Connect With Dale Addy: | Connect with Mark Scrivner: | Our Sponsor - Snapshot:
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Liza & Jay Graves | Turning a Blog Into a Digital Powerhouse
10/30/2025
Liza & Jay Graves | Turning a Blog Into a Digital Powerhouse
In this episode of The Spark, hosts welcome Nashville power duo Liza and Jay Graves, the husband-and-wife team behind StyleBlueprint and Blueprint Inc.. From a small blog launched during the 2009 recession to a thriving digital media company with millions of readers, Liza shares how a simple mission to “keep Nashville, Nashville” turned into a platform that celebrates local businesses and regional storytelling. Together, Liza and Jay explore how to scale with purpose, balance marriage and leadership, and uphold editorial integrity in the AI era. They discuss their evolution from StyleBlueprint to Blueprint Inc., the power of community-driven marketing, and why staying rooted in local values can build national impact. Episode Highlights: 02:03 – How StyleBlueprint started with zero subscribers and a mission to support local businesses. 07:42 – Jay’s journey from data management in sports to joining Liza at StyleBlueprint. 13:34 – How curated “Top Lists” became a breakthrough for small-business clients. 17:31 – Navigating business and marriage: boundaries, trust, and shared decision-making. 25:43 – From StyleBlueprint to Blueprint Inc.—clarifying brand structure and growth strategy. 34:04 – Upholding human creativity and editorial integrity in the age of AI. 54:02 – Liza’s vision for 100 women-led markets under the StyleBlueprint brand. Learn More & Connect Show Notes + Resources: Connect With Liza Graves: | Connect with Jay Graves: | Connect With Mark Scrivner: | Our Sponsor - Snapshot:
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Falon Veit | Crafting Experiences That Connect With Heart
10/23/2025
Falon Veit | Crafting Experiences That Connect With Heart
In this inspiring episode of The Spark, host Mark Scrivner sits down with Falon Veit, Founder and CEO of EES Agency—a global experiential marketing and event production powerhouse. Falon shares her incredible journey from volunteering at CMA Fanfare to leading one of the industry’s most respected firms, built entirely from grit, faith, and vision. They dive deep into her philosophy of “leading with love,” how she navigated entrepreneurship without outside funding, and what it takes to sustain mental strength and team culture in one of the most demanding industries. Falon also opens up about personal loss, resilience, and her mission to lift others as she climbs. This episode is a masterclass in leadership, humanity, and building a life that means something. Episode Highlights 00:01: Falon’s start in experiential marketing and her 26-year creative journey 03:58: Taking the leap to launch EES Agency—without investors 08:43: Finding mental strength through the toughest early years 14:49: How COVID reshaped her leadership and team resilience 17:04: Leading with vulnerability and grace through personal loss 23:18: “Events as Business Strategy”—EES’s transformative approach 35:02: What “leading with love” really means inside her company 55:21: The Viviendo Foundation and Falon’s legacy of lifting others Learn More & Connect Show Notes + Resources: Connect With Falon Veit: | Connect with Mark Scrivner: | Our Sponsor - Snapshot: #TheSparkPodcast #Marketing #Leadership #Entrepreneurship #ExperientialMarketing #WomenInBusiness #CreativeCommunity
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Paul Oakley | Building Trust, Impact, and a Tiny Mighty Brand
10/16/2025
Paul Oakley | Building Trust, Impact, and a Tiny Mighty Brand
From global chemical corporations to Nashville’s fastest-growing boutique agency, Paul Oakley has shaped how industries communicate, lead, and give back. In this episode, Paul—founder and CEO of Tiny Mighty Communications—shares his unexpected path from Dow Chemical and Bridgestone to launching his own firm focused on industrial B2B brands. He unpacks what “Tiny Mighty” really means, why experience matters more than headcount, and how measuring impact instead of activity redefines agency value. Paul also opens up about mentorship, media responsibility, and why he’s investing in the next generation’s “right to speak.” This is a deep dive into leadership, purpose, and the evolving role of PR in a data-driven, AI-aware world. Timestamps: 00:49 — Paul Oakley’s journey from Dow and Bridgestone to launching Tiny Mighty Communications 02:08 — How early lessons shaped his leadership philosophy and global mindset 09:30 — The leap from corporate life to entrepreneurship in 2019 12:21 — Building a senior-led agency model for industrial brands 16:45 — Why “Tiny Mighty” means delivering big thinking with small teams 23:07 — Measuring impact, not activity—how data drives modern communications 28:07 — Why free press and media integrity still matter in business 34:25 — Philanthropy, purpose, and the “Right to Speak” initiative 51:47 — “Your Rolodex is your net worth”—Paul’s timeless advice for entrepreneurs Learn More & Connect Show Notes + Resources: Connect With Paul Oakley: | Connect with Mark Scrivner: | Our Sponsor - Snapshot: Organizations we support for a free press: Paul’s current favorite podcast (besides The Spark): Mixed Signals from Semafor Media ()
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Katie Peninger | Intentional Leadership and Creative Growth
10/09/2025
Katie Peninger | Intentional Leadership and Creative Growth
Katie Peninger, VP of Account Service & Business Growth at Lewis Communications and VP of Membership Engagement for AMA Nashville, joins The Spark to share her journey from designer to agency leader. She reflects on bold marketing choices, mentoring, Nashville’s creative evolution, and why intentionality and relationships are at the heart of strong client partnerships. Katie also highlights the power of networking, her community involvement, and how technology like AI is shaping the industry. Timestamps: 02:00 – From graphic design to account leadership 09:16 – Insights from the Kentucky Bourbon Trail campaign 12:16 – What “bold marketing decisions” really mean 18:15 – Advice for young professionals entering agencies 24:29 – The importance of communication over Slack/email 32:01 – Nashville’s growing creative community 37:17 – Exploring AI’s impact on marketing What You’ll Learn: How Katie transitioned from designer to agency leader The meaning of bold marketing decisions behind the scenes Why strong client partnerships depend on trust and communication How Nashville’s creative community continues to evolve Why networking creates lasting opportunities How AI is reshaping the future of agencies Subscribe to The Spark and never miss an episode featuring Nashville’s most inspiring creative leaders. Learn More & Connect: Creative Assembly: Connect with Katie Peninger: Connect with Mark Scrivner: Thanks to our Sponsor - Snapshot: #TheSparkPodcast #NashvilleMarketing #AgencyLeadership #NashvilleCreatives #CreativeAssembly #Snapshot
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Traylor Woodall | Building Cultures of Honor
10/02/2025
Traylor Woodall | Building Cultures of Honor
In this episode of The Spark, Traylor Woodall—founder & CEO of Fivestone Studios shares how mentors, hard-won failures, and a “Culture of Honor” shaped his leadership and creative philosophy. We dig into scaling teams, evolving from animation to immersive experiences, measuring impact, and protecting people while pursuing excellence. Timestamps 03:09 – Learning through failure and humility 07:48 – Building culture that nurtures creative excellence 15:15 – The “Culture of Honor” philosophy 23:25 – From animation to immersive experiences 26:39 – Times Square takeover with Kia 52:02 – Advice to his younger creative self 54:44 – Finding balance beyond the pixels What You’ll Learn How early failure can accelerate growth and humility in leadership The core of a “Culture of Honor”: aggressive pursuit of greatness with deep care for people Practical ways to recruit, vet, and collaborate with creative partners at scale Why (and how) Fivestone pivoted from motion design to experiential/immersive work Tactics for protecting culture in a remote, global studio Measuring success for installations, EBCs, and large experiential projects Healthy rhythms to “refill your life account” and avoid burnout Learn More & Connect: Creative Assembly: Connect with Traylor Woodall: | Connect with Mark Scrivner: Thanks to our Sponsor - Snapshot: #TheSparkPodcast #BrandBuilding #Leadership #NashvilleCreatives #Storytelling
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Mark Blaze | Leading Nashville’s Tech Future with Vision & Community
09/25/2025
Mark Blaze | Leading Nashville’s Tech Future with Vision & Community
Welcome to The Spark — where Nashville’s creative leaders share their stories of building, leading, and shaping the future. In this episode, host Mark Scrivner sits down with Mark Blaze, President & CEO of the Greater Nashville Technology Council (NTC). With decades of leadership experience and a passion for community, Mark shares his vision for Nashville’s technology sector, the importance of workforce development, and why collaboration is key to building a thriving tech ecosystem. Why it matters: Nashville’s growth depends on its ability to innovate, attract talent, and invest in community. Mark’s leadership at the NTC is helping ensure the city continues to rise as a national hub for technology. What You’ll Learn: Mark’s journey from executive leadership to NTC president Why collaboration drives Nashville’s tech success The challenges and opportunities in workforce development How the NTC supports tech companies and entrepreneurs Mark’s vision for the future of Nashville’s innovation economy Learn More & Connect: Creative Assembly: Connect with Mark Blaze: | Connect with Mark Scrivner: Thanks to our Sponsor - Snapshot: #TheSparkPodcast #NashvilleMarketing #AgencyLeadership #NashvilleCreatives #CreativeAssembly #Snapshot
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Jacqui Hayes | Building Inclusive Marketing That Truly Connects
09/18/2025
Jacqui Hayes | Building Inclusive Marketing That Truly Connects
What happens when marketing moves beyond transactions and becomes a platform for inclusion and community? In this episode of The Spark, host Mark Scrivner sits down with Jacqui Hayes, founder of Crayons & Marketers and president of AMA Nashville. Jacqui’s work focuses on creating marketing strategies that elevate diverse voices, foster belonging, and help businesses grow with authenticity. For founders, entrepreneurs, and creative leaders, Jacqui’s story offers a roadmap for building brands that don’t just sell — they connect. She shares how inclusive marketing can scale businesses, strengthen community impact, and empower the next generation of leaders. What You’ll Learn: Why inclusive marketing is more than a buzzword — and how to do it right. How Jacqui built Crayons & Marketers into a platform for change. The role of storytelling in amplifying underrepresented voices. Lessons from her leadership at AMA Nashville. Practical ways to align marketing with purpose and community. Timestamps: 00:00 – Welcome to The Spark 01:00 – Introducing Jacqui Hayes 04:15 – The mission behind Crayons & Marketers 09:20 – The harm of making assumptions in inclusive marketing 14:40 – Transparency when brands make mistakes 20:30 – Market research as a foundation for authenticity 25:15 – How brands fail (and succeed) at cultural relevance 30:20 – Jacqui’s advice for creative leaders Subscribe to The Spark and never miss an episode featuring Nashville’s most inspiring creative leaders. Learn More & Connect: Creative Assembly: Connect with Jacqui Hayes: | Connect with Mark Scrivner: Thanks to our Sponsor - Snapshot: #TheSparkPodcast #NashvilleMarketing #AgencyLeadership #NashvilleCreatives #CreativeAssembly #Snapshot
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Bethany Newman | Building Bold Brands Through Change
09/11/2025
Bethany Newman | Building Bold Brands Through Change
What happens when bold creativity meets community leadership? In this episode of The Spark, host Mark Scrivner sits down with Bethany Newman, founder and principal of ST8MNT, a creative agency shaping brand identities for leaders in entertainment, retail, hospitality, and beyond. As a past president of EO Nashville, Bethany has also been a driving force in championing entrepreneurship and community among Nashville’s business leaders. For founders, creatives, and entrepreneurs, Bethany’s story offers a playbook for building brands with boldness, leading with clarity, and investing in the people and communities that fuel success. What You’ll Learn: Why bold ideas are essential in brand building How Bethany balances creative leadership with business growth Lessons from leading EO Nashville’s entrepreneurial community The importance of authenticity in branding and storytelling How creatives can shape impact beyond their work Subscribe to The Spark for inspiring stories from Nashville’s most creative leaders. Learn More & Connect: Creative Assembly: Connect with Bethany Newman: | Connect with Mark Scrivner: Snapshot:
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Michelle Keckler | From Corporate Comfort to Creative Courage
09/04/2025
Michelle Keckler | From Corporate Comfort to Creative Courage
What happens when a corporate marketer takes a leap of faith and builds an “accidental agency” that becomes a thriving creative business? In this episode of The Spark, we sit down with Michelle Keckler, co-founder of KNC Marketing. With 15 years of experience at brands like Bridgestone and Franke, Michelle’s story is one of resilience, partnership, and embracing the unknown. From navigating a sudden layoff in her family to taking the risk of launching her own agency while raising a one-year-old, Michelle shares how clarity, storytelling, and trust turned a scary leap into a sustainable business. This conversation is a candid look at entrepreneurship, brand building, and the creative process in B2B industries. For founders, leaders, and creatives who have faced career pivots or wondered if they’re ready to start something of their own, Michelle’s journey is both practical and deeply inspiring. What You’ll Learn How an unexpected layoff sparked the launch of KNC Marketing. The power of partnership in navigating uncertainty and growth. Why storytelling and clarity are key in B2B brand building. The role of trust and organic referrals in scaling an agency. Lessons on balancing family life, leadership, and entrepreneurship. Don’t miss this inspiring story of courage and creativity. Subscribe to The Spark and join us every week as we amplify Nashville’s creative voices. Learn More & Connect Connect with Michelle Keckler: | Follow The Spark on , , and .
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Arnie Malham | Culture Is Your Greatest Growth Strategy
08/28/2025
Arnie Malham | Culture Is Your Greatest Growth Strategy
The best cultures aren’t built on slogans or perks. They’re built on daily investments in people. In this episode of The Spark, Arnie Malham shares how he built cj Advertising and Legal Intake Professionals into thriving companies by putting people first. From paying employees to read, to rethinking how leaders show up every day, Arnie’s unconventional approaches created lasting impact inside and outside the business. For founders, entrepreneurs, and creative leaders, this conversation is a powerful reminder that growth starts with what we feed our minds and how we empower our teams. What You’ll Learn: Why small, consistent habits transform people and culture How investing in employees creates stronger client outcomes Why culture is built in daily choices, not company slogans The power of reading and learning as tools for growth Subscribe to The Spark and join us each week as we share stories of Nashville’s most creative leaders. Learn More & Connect: Connect with the Guest: Arnie Malham LinkedIn: Company: Website: Connect with the Host Mark Scrivner: LinkedIn: Organization: Company: #TheSparkPodcast #Leadership #CompanyCulture #CreativeLeadership #Entrepreneurship #GrowthMindset
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Kyle Bush | From Skate Videos to Creative Leadership
08/21/2025
Kyle Bush | From Skate Videos to Creative Leadership
From skateboarding in New Jersey to leading creative projects in Nashville, Kyle Bush’s journey is anything but ordinary. In this episode of The Spark, Kyle shares how a love for skate videos evolved into a thriving career in video and creative leadership. From learning the craft through subculture storytelling to navigating the professional creative landscape, his story is a testament to passion meeting persistence. If you’re a founder, creative entrepreneur, or leader in the arts, Kyle’s insights on staying adaptable, pushing creative boundaries, and building community-driven work will resonate deeply. What You’ll Learn: How skateboarding culture shaped Kyle’s creative lens. The moment he knew storytelling was his calling. Strategies for balancing artistic vision with client needs. Why adaptability is essential for creative leadership. Lessons in building a creative career in a competitive city. Subscribe to The Spark and join us each week as we share inspiring journeys from Nashville’s creative community. Learn More & Connect: Connect with Host – Mark Scrivner: LinkedIn: Organization: Company: Connect with Kyle Bush: LinkedIn: Cumberland Creative:
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Colton Mulligan | From Shame to Strategy: Rewriting the Story That Drives Your Brand
08/14/2025
Colton Mulligan | From Shame to Strategy: Rewriting the Story That Drives Your Brand
What if the story holding your brand back isn’t on your website—it’s in your head? In this episode of The Spark, we sit down with Colton Mulligan, founder and managing partner of FoxFuel Creative, to unpack how personal narrative, unaddressed shame, and internal misalignment quietly derail brand strategy. From leading teams to leading yourself, Colton shares how rewriting the story beneath the surface can unlock clarity, confidence, and conversion. Whether you’re a founder, creative, or strategist, this conversation will challenge how you think about brand clarity—and how much your internal story is shaping your external results. What You’ll Learn: How shame impacts brand strategy and team communication Why storytelling isn’t just external—it's internal alignment first The danger of “junk drawers” in brand messaging How leaders accidentally dilute their own brand story The practical framework Colton uses to guide clients through narrative alignment Don’t miss this one—subscribe to The Spark and follow along as we spotlight Nashville’s boldest creators and changemakers. Learn More & Connect: Connect with Host – Mark Scrivner: LinkedIn: Organization: Company: Connect with Colton Mulligan: LinkedIn: FoxFuel Creative:
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Kamron Kunce | Building Brand Momentum Through Creative Partnerships
08/07/2025
Kamron Kunce | Building Brand Momentum Through Creative Partnerships
From national campaigns to unforgettable customer experiences, Kamron Kunce has mastered the art of building momentum that lasts. In this episode of The Spark, we sit down with Kamron Kunce, head of marketing and client success at RJ Young, whose career spans both agency and corporate worlds. Kamron shares his approach to developing brand strategies that drive results, leading collaborations that thrive, and navigating the evolving challenges of today’s marketing landscape. For creative leaders, entrepreneurs, and brand builders, this conversation is a masterclass in how to leverage partnerships and strategic thinking to generate sustained impact. What You’ll Learn: How to align agency and corporate priorities for win-win outcomes Strategies for creating brand momentum in a crowded market The role of customer experience in long-term success Lessons from leading national-level marketing campaigns Why adaptability is key in an ever-evolving industry Subscribe to The Spark for more inspiring conversations with Nashville’s creative voices. Learn More & Connect: Connect with Host – Mark Scrivner: LinkedIn: Organization: Company: Connect with Kamron Kunce: LinkedIn: RJ Young:
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Alane Boyd | Smarter Systems, Same Spark
07/31/2025
Alane Boyd | Smarter Systems, Same Spark
From restaurant hustle to tech founder — Alane Boyd’s journey is anything but ordinary. In this episode of The Spark, Alane Boyd, co-founder of Biggest Goal, shares her evolution from managing a family restaurant to building automation systems that empower creative entrepreneurs. She opens up about burnout, reinventing your business model, and why authenticity and systems are key to sustainable leadership. If you’re a founder balancing creativity and growth, Alane’s insights offer a practical blueprint for using automation to scale without sacrificing soul. What You’ll Learn: The surprising role burnout played in redefining her business. How Alane uses automation to create space for creativity. Why founders need systems before they scale. Building a business that aligns with your personal values. How “Biggest Goal” helps entrepreneurs thrive. Subscribe to The Spark and never miss a story that fuels your journey. Learn More & Connect: Visit Creative Assembly: Follow us on LinkedIn: Connect with Alane: Company: LinkedIn: Connect with Host – Mark Scrivner: LinkedIn: Company: Organization:
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David Bohan | The Long Game of Leadership
07/24/2025
David Bohan | The Long Game of Leadership
How do you build one of the most respected ad agencies in the Southeast—and keep your soul intact? In this episode of The Spark, we sit down with legendary ad man David Bohan, founder of BOHAN, a nationally recognized agency born in Nashville. David shares the humble beginnings of his career, how he took a leap of faith to start his own shop, and why building a people-first culture was always non-negotiable. This is a masterclass in long-game leadership, navigating agency life with integrity, and staying true to your values—no matter how big you grow. What You’ll Learn: The pivotal moment that launched BOHAN How David made values part of the business model Why culture isn’t just internal—it’s external, too The advice he gives every young creative leader What it means to truly invest in people If you love hearing how big ideas start small, don’t forget to subscribe and follow The Spark for more conversations like this. Learn More & Connect: Visit Creative Assembly: Follow us on LinkedIn: Connect with David: Company: LinkedIn: Connect with Host – Mark Scrivner: LinkedIn: Company: Organization:
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Tim Gray | Grit, Reinvention & Life After Exit
07/17/2025
Tim Gray | Grit, Reinvention & Life After Exit
Tim Gray didn’t just build a successful creative agency—he rebuilt it from scratch after losing nearly everything. In this episode of The Spark, Tim sits down with Mark Scrivner to share his journey from backyard concerts at age six to scaling and selling a Nashville agency, surviving a tornado and a pandemic, and ultimately creating a new life and business in the Bahamas. They explore the realities of scaling, the pressures that come with leadership, and what it means to start over with purpose. If you’re a founder, agency leader, or entrepreneur navigating growth, reinvention, or burnout, Tim’s story will resonate deeply. What You’ll Learn: How a “red light” moment changed Tim’s path from factory worker to entrepreneur Lessons on scaling a creative agency with profitability and sustainability in mind The impact of the 2020 tornado and COVID-19 on his business and mindset Why scaling down became the path forward—and led to a successful exit How Tim’s passion for creativity fuels his next chapter in the Bahamas Subscribe and follow The Spark to hear more honest conversations with Nashville’s creative leaders. Learn More & Connect: Visit Creative Assembly: Follow us on LinkedIn: Connect with Tim Gray: Company: LinkedIn: Connect with Host – Mark Scrivner: LinkedIn: Company: Organization:
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Lauren Reed | From Burnout to Breakthrough
07/10/2025
Lauren Reed | From Burnout to Breakthrough
Lauren Reed didn’t just build a successful PR agency—she built one that could thrive without her. In this episode of The Spark, Lauren sits down with Mark Scrivner to share how she went from burnout to balance, leading Reed Public Relations through industry shifts, economic shocks, and ultimately, a leadership transition that let her step away for 90 days. They dive into what it really means to build a sustainable business, how to prepare your team for succession, and why fulfillment doesn’t always come from growth—but from letting go. If you’re a founder, agency leader, or creative entrepreneur wondering what comes after success, this conversation is for you. What You’ll Learn: How Mark and Lauren navigated major revenue loss during COVID and pivoted their client base What it takes to build a values-driven culture that sticks Why she gave her future partners full financial transparency before stepping away How she’s now empowering women through her next chapter: Wealth of a Woman Subscribe and follow The Spark to hear more honest conversations with Nashville’s creative leaders. Learn More & Connect: Visit Creative Assembly: Follow us on LinkedIn: Connect with Lauren Reed: Website: LinkedIn: Organization: Connect with Host – Mark Scrivner: LinkedIn: Company: Organization:
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Drew McLellan | The State of The Agency World
06/24/2025
Drew McLellan | The State of The Agency World
What happens when creative energy meets operational expertise? In the premiere episode of The Spark, Mark Scrivner, founder of Snapshot, and Drew McClellan of the Agency Management Institute break down what it really takes to build—and sustain—a thriving agency. From embracing the messy middle to building systems that scale, Mark and Drew share the mindset shifts and behind-the-scenes habits that fuel long-term success in an ever-changing industry. Whether you’re leading a shop or dreaming of launching one, this episode brings the fire. Number Tracking Worksheet: The Agency Management Institute: Build a Better Agency Summit: Sell With Authority: The Agency Edge Report:
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The Spark Season One Trailer
06/23/2025
The Spark Season One Trailer
Our Creative Assembly podcast gives the Nashville creative community a platform to tell their story, share what inspires them and offer advice. We believe communities get better when we look out for each other, and this way, we can help people share their stories with our amazing creative collective. Tune in and join the fun.
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